The average person spends roughly eight and a half hours a day online. Between work, streaming, social media, and shopping, that leaves a huge window of opportunity for your business to reach those high valued target customers.
Make it easier for your target customers to find you online by creating a strong online presence. Here are a few ways to start:
1 – Mobile Responsive Website
The majority of consumers now use their mobile devices to browse the internet. That means your website needs to look as engaging and attractive on a small smartphone screen as it does on a desktop.
2 – Content Creation
Marketing today is all about maintaining high-quality customer relationships, and that requires keeping consumers attention. The best way to do that is to have a content calendar that prompts your business team to update your website and social media with fresh visual, written, and audio content.
3 – SEO and Location Data
Every company needs a search engine optimization, or SEO, strategy to organically appear higher in popular search engines like Google, Bing, and DuckDuckGo. Hiring a professional digital marketing team is an excellent way to improve your website SEO, especially if you are a local business. Google loves to elevate search results based on your physical location and area of service.
4 – Managing Your Website & Online Reputation
Having so many review-based services is a double-edged sword. On the one hand, you get to know which restaurants, bars, and stores your community likes the most. On the other, one bad review can mean the difference between being #1 and #5. Therefore, you need to manage your online reputation and mitigate as many bad reviews as possible, so your final rank appears good enough to draw in customers.
5 – Engage in Social Media
Love it or hate it, social media is here to stay. The benefits of directly connecting with your clients far outweigh the minor inconvenience of staying up to date with new content. The good news is you do not have to engage in every single platform. Stick to the 1-3 platforms that work naturally for your business and focus your efforts on growing your viewership.
6 – Create with Sharability in Mind
The more your original content can be easily shared across multiple platforms, the faster you will organically improve your brand reach. It is not uncommon for a store in Denver, CO, to feature some excellent content noticed by tourists from New York City. You never know who you’ll reach, but at least you’ll know you are reaching them.
7 – Leverage Google My Business
Google My Business is a profile service where your registered company shows up at the top of Google’s search result page when people search for your industry, company, service, and location. It is a great way to stay top of mind for anyone looking for your business.
8 – Video is Best
If you have the option, always elect to create content with video elements. Consumers are more attracted to video media and will spend more time browsing your website and social accounts if there are explainer videos, daily vlogs, or tours of your office.
9 – Be Accessible
There are many tools available to check the overall accessibility of your website. The general trend is for search engines to start offering preference to websites built with more accessible layouts and options. This is because it is the right thing to do and helps ensure your site has a clean, easy-to-understand design.
10 – Unify Your Brand Presence
Every single instance of your company online needs to have the same contact information, brand color, slogan, identity, and themed content. Consumers want to feel a connection with their brands, and that means offering them a unified presence. Search engines will also appreciate that all your information is the same and rank a little higher.
Consistency Equals Growth
Building your online presence to shine through your competitor’s noise is crucial to growing your business and reaching more target markets. Following a few of these tips will help you on your way, but the most essential factor is consistency.
Like every other relationship in the world, people want to know they can trust and rely upon you to offer the same quality content and service every time they contact you.
If you would like to find out how we can help you improve your online presence, email us at agency@shoppeblack.us
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