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marketing

Published on
4 mins read

The Power of Content Marketing for Investment Firms

Content Marketing for Investment Firms

For investment firms like venture capital, private equity, and asset managers, content marketing is an essential aspect of modern marketing.

In order to attract and establish trust with potential startups, portfolio companies, and institutional investors, content marketing is crucial. These entities are essential to the success of investment firms as they help firms grow and manage their investments successfully.

Increasing deal flow

One of the primary benefits of content marketing for investment firms is attracting potential startups. By producing and sharing high-quality content that is relevant and valuable to startups, investment firms can position themselves as thought leaders in their respective fields.

This helps establish their brand and generate interest among startups who are looking for investment opportunities. Investment firms can use a variety of content formats, including blogs, videos, webinars, and infographics to showcase their expertise and provide startups with valuable insights and advice.

Supporting portfolio companies

Another benefit of content marketing for investment firms is building trust with portfolio companies. As investment firms work closely with portfolio companies, it’s crucial to maintain open and transparent communication to build strong relationships. Content marketing can help facilitate this communication by providing regular updates and insights into the investment firm’s strategies, goals, and progress. By sharing information that is relevant and valuable to portfolio companies, investment firms can build trust and establish themselves as reliable partners.

Attracting Institutional investors

Institutional investors are another critical target audience for investment firms, and content marketing can play a key role in attracting their interest. Institutional investors are looking for reliable and trustworthy investment opportunities, and content marketing can help investment firms demonstrate their expertise and establish themselves as credible partners. Investment firms can use content to showcase their investment strategies, performance records, and thought leadership in the industry. This helps build confidence and trust among institutional investors and encourages them to consider investing in the firm’s investment fund.

Strengthening online presence

In addition to attracting potential startups, portfolio companies, and institutional investors, content marketing also helps investment firms create a strong online presence. With the rise of digital marketing, investment firms need to have a strong online presence to reach their target audience and stand out from the competition. Content marketing provides investment firms with a platform to showcase their brand, expertise, and thought leadership, which helps establish their online presence and reach a wider audience.

Establishing thought leadership

Finally, content marketing is an effective way for investment firms to educate their target audience and demonstrate their expertise. By producing and sharing educational content, investment firms can help potential startups, portfolio companies, and institutional investors understand the complexities of the investment industry and make informed decisions. This helps investment firms establish themselves as trusted advisors and positions them as valuable resources for their target audience.

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Published on
7 mins read

5 Helpful Tips on How to Survive a Recession as a Black Owned Business

recession

Having a recession plan for your Black-owned business is a key pre-emptive measure to protect you from going bankrupt or shutting down. With the current economic climate, there’s uncertainty about whether or not we’re on the brink of another recession.

So, just in case, we’ve collected a few helpful tips on how to survive a recession as a Black-owned business to get you started as you prepare to persevere.

1.   Negotiate the Money Leaving Your Hands

Protect the money you have and spend it minimally and wisely. Start by getting a full picture of how your business is currently spending (you might be surprised at what you find!).

Nonessentials can go (for example: instead of paying for marketing, see if there’s more you can do on your own for free).

Evaluate essentials for potential renegotiation. For businesses with storefronts, if you pay vendor fees or rent, see if you can renegotiate your terms to meet your abilities. This way, the recession won’t cause you to lose your space and the company you work with won’t lose you as a client.

2. How to Make Money During a Recession

Remember during COVID how every business started selling masks? Gyms, salons, luxury brands, pet stores, and more: every industry found a way to make extra money during that time by playing into a widespread need.

Make money during a recession by being smart about the services and products you offer. If your customers and community favor one of your services, instead of investing in a weaker product, focus on what sells. If you notice a demand in your market, especially one that arises out of the recession, survive by orienting your business to fill that need.

Don’t hesitate to think outside of the box!

  • Do you have space that you can rent out?
  • Are you able to repurpose less-popular products into something that might sell?
  • Is there a low-cost initiative that might revitalize interest in your services?

If business is slow as is, don’t be afraid to brainstorm ways you might adapt to the shifting market.

3. How to Survive a Recession with Low Cost Marketing

Social media marketing has become a low-cost – if not free – way to advertise, which makes it a great way to advance your business during a recession. Take creative control over how your brand, services, and products are represented and connect directly with your customers.

Engage your existing customers while using hashtag and posting strategies to target new leads. Hype up giveaways, advertise sales, and take the time to ask your audience what they want. This can go a long way. You might find out they don’t understand one of your products or services, or they might express the desire to see something different that your company can produce (and sell).

Survive a recession by saving money on advertising and investing in a social media marketing strategy that’ll keep you in touch with your customers and benefit your business for the long haul.

4. Through Thick & Thin: Value Your Customers

During a recession, you might find your business isn’t attracting as many new customers. There’s value in doubling back and returning to people you already know like your products. While your social media marketing strategy will primarily work to attract new customers, you can take extra steps to foster a sense of community among your existing customers.

  • Create a loyalty program where you offer exclusive deals to existing customers
  • Offer a higher tier program for returning/repeat customers
  • Create an email list where you engage customers with news, updates, and information about your business.

Something to keep in mind (for your social media marketing as well) is that not all content should drive sales. Some of your content should be purely for brand awareness and engagement. The reason you – the business – don’t have money during a recession is because they – the customers – don’t either. So, use this time to keep them involved in the company (without pressure) so that when they can spend, they’re more likely to.

5.   Survive a Recession by Getting Ahead

Plan for hard times before they hit:

  • Have emergency funds (for any kind of rainy day)
  • Consider a cost-cut plan in advance
  • Target consumers overseas (since recessions aren’t always international) so that you have strong leads both in and outside of the affected regions
  • Implement money-saving strategies now and add the extra money to your emergency fund
  • Expand your business when the market is receptive
  • Know your loan and refinancing options and seek help from Black-owned banks

As a Black-owned business, you play a fundamental role in economic progress as a whole and for the Black community. With the odds traditionally stacked against Black-owned businesses, it’s more important than ever that resources like these helpful tips prepare you for potential storms.

Remember to give the support you seek by investing in other Black-owned businesses and check out the Shoppe Black News page to stay updated.

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Published on
4 mins read

How to Reduce Your Facebook Ad Costs

facebook

As more and more businesses utilize Facebook ads, the higher the competition on the platform—which results in a hike in the cost of advertising.

More number of players within a specific industry also means that your ads won’t reach as many potential leads as they can. But Facebook ads are crucial to any promotional strategy, so marketers cannot let go of them.

Facebook is the largest social media platform with the most users worldwide, so it’s a compelling platform for advertisements, despite the high costs. So how do you create a successful Facebook ad without burning a hole in your pocket?

This article highlights steps you can take to reduce advertising costs and optimize your budget. Keep reading to know more.

Get an Airtight Marketing Strategy

If your Facebook ads aren’t attracting as much attention as they should be, don’t always try to optimize your ads to expand reach. Try to figure out why or how you’re losing your target audience’s attention.

Bear in mind that while Facebook can track everything that happens on its platform and direct customers to your brand, it cannot track what customers do on your website and how they interact with it. Potential leads may access your website through Facebook, but they may choose to exit the website quickly if you do not have a fast, user-friendly, or mobile-friendly site.

Facebook cannot track and analyze customer action on your website. Using other analytical tools such as Google Analytics can help you prudently spend your marketing budget in an efficient way.

Effectively Use First-Party Data

Identify your target audience’s preferences, concerns, and expectations and alter your advertising strategy to address them. You can utilize the first-party data that Facebook tracks and stores on its platform to develop smart marketing strategies to expand reach and increase engagement.

Develop a brand awareness campaign to promote the posts, videos, and blogs that highlight key aspects of your business and brand image. You can reach new audiences by reverting back to advertising your fundamental services than by showcasing your expertise or skill.

An engagement campaign can also attract more organic attention to your brand and content. Optimizing your content and presenting it in a catchy and compelling way can help you gain organic traffic for your ads. Understanding the purpose of your promotional strategies can be cost-effective for your brand in the long run.

Switch Up Your Creative Style

Facebook users today are well aware of being surrounded by ads on the platform. Ads occupy a considerable chunk of space in a person’s timeline, so users find it easier to tune them out rather than paying attention to them.

During such times of advertising indifference, manually deciding where your ad should appear on a person’s timeline can help gain more attention for your brand. Surprising a potential customer with your ad placement can ensure that they actually take notice of you, thus creating brand awareness.

You can also try to make your ad copy sound more organic and appealing by adopting a casual, conversational tone. Tweaking your creative style will ensure that you expand reach and spend your advertising budget smartly and cost-effectively.

If you’re looking for digital marketing experts to optimize your Facebook ad performance, email us at agency@shoppeblack.us today.

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Published on
4 mins read

Instagram Hashtags: A Quick Guide for 2022

Instagram hashtags

Instagram hashtags have the potential to make or break your Instagram marketing strategy. When you use them properly, your posts will be seen by more people who are interested in your products or brand.

However, if you use them improperly, you can cause harm, ranging from annoying potential followers to being penalized by Instagram’s algorithm.

Continue reading to find out how to use Instagram hashtags successfully in 2022.

Four Ways to Use Instagram Hashtags

You can use hashtags on Instagram in four different ways — in posts, on Instagram Stories, on IGTV, and in reels. Let’s take a closer look at these:

Instagram Stories

  • You can add up to 10 hashtags
  • You can add a location, poll, question, countdown, quiz, donation sticker, or GIF
  • You may mention up to ten accounts in one story
  • It is possible to tag 1 product (available to Business Accounts with Shopping enabled)

Instagram Stories can be used by brands to:

  • Motivate
  • Educate
  • Run polls
  • Organize a Q&A session
  • Share customer feedback
  • Showcase the products or services
  • Share behind-the-scenes of the business or event

Show the people behind your company—you’ll notice that the more stories you add, the more engagement you’ll gain.

Instagram Posts

  • You can add up to 30 hashtags
  • To rank on Google, add Instagram alt text to your images
  • You can mark up to 5 products per post (for Instagram Business Account owners with Shopping enabled)
  • Make sure you tag up to 20 accounts for a greater chance of being featured on other pages.

 

Pro Tip: To outwit Instagram’s algorithm and increase your reach, try to get as many likes and comments as possible within the first hour of posting.

Joining a niche pod—an Instagram group of like-minded users interested in each other’s content and mutual support—is one way to accomplish this.

Members of the group like and comment on Instagram posts immediately after they are posted, which increases engagement, visibility, and attracts new followers.

It is critical to seek out like-minded users and to be genuine about the content you promote.

Instagram Reels

  • Allow you to include up to 30 hashtags.
  • Upload your Instagram Reel video to your Instagram Feed.
  • Up to 30 products or a product collection can be tagged.

An Instagram reel is a 15, 30, or 60-second video that includes audio from Instagram’s music library or something you provide. It is also possible to use augmented reality (AR) effects. Your reel could be noticed by a global audience if you have a public account.

When you share reels with specific songs, hashtags, or effects, your reel may show up on dedicated pages when a user clicks on that song, hashtag, or effect. Once your reel is ready, you can add hashtags.

IGTV

  • Include clickable links in captions.
  • Include up to 30 hashtags.
  • Add a cover photo and share IGTV videos to your Instagram feed.

IGTV videos must be at least one minute long, and can also be up to 15 minutes long if uploaded from a mobile device or 60 minutes long if uploaded from the web.

At Shoppe Black, we can help you utilize the power of Instagram to create a strong and effective content marketing strategy. To find out more, email us at agency@shoppeblack.us.

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Published on
5 mins read

5 Facebook Ad Ideas to Boost Your Marketing Results

facebook ad

If your Facebook ad campaigns haven’t performed as well as you expected them to, your ads are going to need a facelift.

This article can help you out with that! It details ideas you can use to give your ads a revamp and attract customer interest and traffic. Keep reading to learn more!

1. Make Time-Sensitive Offers

If you’re having a seasonal sale or offering discounts on limited products, ensure that your ad conveys a sense of urgency to the audience. Let potential customers know that they don’t have much time left to take advantage of your offer. Using a countdown widget and phrases like “Sale Ends Soon!” in your ads can prompt your customers to act quickly.

However, bear in mind that as tempting as discounts may be to customers, they may not always be in a rush to buy something. This is why nudging them into buying your product by implying a sense of scarcity is a smart thing to do.

For example, if you have a book sale, advertise the limited edition signed copies, which the customer should get right away before they run out. The scarcity of a product or service can urge customers to buy them faster.

2. Share Accessible & Useful Resources

Identify key issues that your customers have trouble navigating within your industry. Create and share educational and informative content that breaks down these issues in easy-to-understand terms.

You can create concise guides, checklists, and dos and don’ts lists to help customers understand industry-specific concepts.

Creating downloadable resources that your customers can save and refer to later can also be of great help to them. It can help improve brand awareness and generate interest in your business.

3. Publish Customer Testimonials

Sharing raving customer reviews along with your digital ads can help create a positive brand perception. When potential customers read these reviews, it makes your business seem more accessible and authenticates your products and services.

79% of online users report trusting online reviews as much as personal recommendations from family or friends. In most cases, a fellow customer’s seal of approval on a brand is what prompts other customers to invest in that brand. Bear this in mind when creating your digital ad campaign.

4.   Consider Tripwire Marketing

Advertise your low-cost products on your timeline to hook potential customers onto your brand. Customers don’t usually spend a lot of time deliberating over low-cost investments, so the chances of them investing in your business are higher.

The customer experience you provide and the product satisfaction they derive from their purchase can make them want to invest in your brand again. Once their interest in your brand stabilizes, you can slowly introduce more expensive offers to these customers.

5.   Build Brand Credibility

Potential leads are more likely to invest in a business that has made a mark for itself and has social proof of its achievements than a brand that exists in obscurity. Include reviews, articles, and commendations from media outlets or local critics in your digital ads.

If your business has won any awards or has a special certification that sets it apart from the competition, let your customers know about it. Advertising your uniqueness and accolades can help improve brand awareness and boost your credibility.

 

If you’re looking for professionals to help boost your Facebook ad performance, get in touch with our experts at Shoppe Black Agency.

We can help you utilize the power of digital marketing for your business to create a strong and effective content marketing strategy.

To know more, email us at agency@shoppeblack.us.

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Published on
4 mins read

5 Effective Modern and Old School Marketing Ideas for Your Real Estate Business

Real Estate Business

Successful real estate business owners enjoy several benefits, including independence and flexibility. You can be your own boss and help people buy, sell, or rent out properties.

However, the unpredictable housing marketing, changing real estate trends, and real estate legislation amendments can make the business a little challenging.

So if you want your business to thrive, it’s vital to employ the best marketing strategies and techniques. Here are some modern and old-school marketing ideas to help your real estate business grow.

real estate business

1. Create a Website

Besides helping deliver better customer experiences and building strong customer relationships, your website also boosts your visibility online. You can be available to your customers 24/7 with an easily navigable website that contains relevant business information. The site should ideally share detailed information about the different real estate services you offer, your contact information, and options for customers to book your services online.

Over 44% of customers search for properties online. So it’s essential to include property listings with good, credible pictures of the property on your website. Posting videos that highlight the property features can increase the traffic even further. These video walkthroughs also help clients understand what the property looks like.

2. Build a Blog

Blogs are cost-effective and easy ways to get your message across to your target audience. They also help increase your digital visibility and SERP rankings.

If you want to build your real estate business’s credibility, work with a reliable content marketing team that specializes in developing and optimizing web content. These experts will choose the right topics, keywords, and linking strategies to ensure that your website lands on top search results consistently.

3. Use an Email List

When used correctly, email lists can help you create and maintain good relationships with your clients. Giving customers the option to “opt-in” or “subscribe” to your emails is an excellent way to ensure your emails don’t end up in the spam list or junk mail.

There are several things real estate business owners must consider before building their email list. For instance, if your specific niche is first-time homebuyers or luxury home buyers, then it’s crucial to create and deliver emails that address questions and concerns of that specific market. A team of experienced digital marketing experts can help you develop a strong email marketing plan.

4. Work with Local Media Channels

A lot of real estate agents operate under the misconception that local television and radio advertisements are outdated marketing channels. However, they continue to be some of the most efficient ways to reach local clients. Create quality, catchy video advertisements describing your business and get local radio stations and TV channels to play them. This way, you’ll capture the attention of local buyers, sellers, renters, and investors.

5. The Good Old Referral System

A strong referral system or referral-reward system could potentially cause your success rates to skyrocket. These programs help gain and strengthen the trust of potential clients. In fact, studies on referrals show that referred clients generate 16% more ROI than other clients.

 

We can help real estate professionals raise their success rates using email lists and blogs. Email us at agency@shoppeblack.us to get started.

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Published on
4 mins read

Metaverse Marketing: Opportunities and Strategies for Brands

metaverse

Traditional marketing approaches are no longer sufficient. Marketing methods are evolving, and marketers must adapt to the new environment. Through metaverse marketing, companies and brands have a chance to reach a global market.

Some of the world’s most well-known brands have already begun to integrate and build their digital presence in the metaverse.

Is there anything else it entails? Keep reading to find out what marketing in the metaverse is all about, and what opportunities it offers.

What is the Metaverse?

The metaverse is a persistent, online, three-dimensional universe that integrates numerous virtual spaces. It can be compared to a future version of the internet. The metaverse will allow people to work, meet, play games, and socialize together in these 3D places.

It combines multiple elements of technology, such as augmented reality, virtual reality, and video where users “live” in a digital world. In the metaverse, users will work, play and stay connected with friends through everything from concerts and conferences to virtual trips around the world.

Metaverse Marketing: Opportunities

Although the metaverse has been around for some time and some companies have even experimented with metaverse marketing, the guidelines for mainstream marketing for most brands have not yet been established.

As new technologies are introduced almost daily, it is still unclear how to make the most of metaverse marketing by creating the perfect marketing plan.

Establishing these rules and developing appropriate strategies might just be the key to achieving success in the metaverse for a brand. Here are a few strategies being pursued by some brands.

Accessibility and Availability of Virtual Venues

The earliest websites were able to take their brands and businesses to the next level by simply being there first. Today, brands enjoy the same opportunity, but on a much larger scale.

Brands can now design fully immersive and engaging virtual venues, universes, and locations from scratch using 3D virtual reality technology.

Creating virtual venues, worlds, and spaces in which to hold events and experiences is instantly possible in the metaverse for brands.

Virtual Ownership Made Simple

Since people spend a lot of time online every single day, there is a higher value placed on digital assets and the showcase of acquiring virtual ownership rights.

In the world of virtual ownership, non-fungible tokens (NFTs) are the most popular because they make it possible for individuals, businesses, and creators to own these virtual assets and to transfer them with other virtual entities at will.

Real World and Virtual Entertainment Redefined

Whether we like it or not, the line between real and virtual interactions is getting more and more blurred, resulting in new forms of entertainment and immersive virtual reality experiences.

New experiences are frequently participatory and shared by a group of individuals nowadays, resulting in the transfer of physical behavior to all sorts of digital platforms and creating an entirely new reality.

Establishing a Brand Presence Everywhere

A lesson that brands and retailers around the world realized as a result of the pandemic was that their digital presence cannot be ignored any longer.

The pandemic caused the whole world to shut down, forcing merchants to create digital versions of their businesses since real-world versions could no longer be accessed.

When customers can’t physically visit you, you must bring the brand’s 3D experience to them online.

What are your thoughts on the metaverse? Comment below!

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Published on
4 mins read

5 Reasons Why Your Business Needs a Blog

blog

Most people believe that having an online presence involves posting on social media platforms like Facebook, LinkedIn, and Instagram, and building a good website.

Posting on social media and having a website is great to improve visibility and reach, but it may not be enough to gain the online traction you need. 

One way to improve your SEO strategy and drive traffic to your brand online is with a blog. No matter the industry, blogs are a vital part of digital marketing, and here’s why. 

Increase Website Traffic

Nearly 80% of businesses use blogs as a marketing tool. That’s a substantial number and one that you want to be a part of. Since blogs create more indexed pages on your website, it has a higher chance of showing up in search engine results. 

The more website traffic you get, the more likely you are to reach customers who will book, purchase or fill out a form to get in touch. So if you want to increase traffic to your business blog, you must develop a viable content strategy.

Target a Specific Audience

Your service landing page may only provide value to clients who are ready to make a purchase, but a blog allows you to capture the attention of your entire target audience. With a blog, you can reach out to customers at various stages of their customer journey and turn them into loyal customers.

Establish Trust with Clients

When you start a blog, you make it easier for current and potential clients to connect with you on a deeper level. This is because a blog allows you to directly interact with your audience. Whether it’s in your comments section or on social media, it’s critical to find new ways to engage people with your brand and show that they can trust you.

Achieve More Sales

Blogging for your business allows you to learn about your customers and respond to their questions. Since you will be attracting a broader spectrum of relevant buyers, you will naturally see higher returns. In addition to gaining the attention of potential buyers and engaging them with your content, you also increase the likelihood of these visitors coming back. 

Position Your Business as a Thought Leader

By blogging about your area of expertise, you can gain credibility with your audience. Writing relevant information will be useful for your readers, and you get the benefit of being viewed as an industry expert or thought leader. 

Having the trust of your customers is the first step toward gaining their loyalty. For this reason, becoming an industry leader is a huge advantage, and most definitely one of the benefits of blogging for business.

At Shoppe Black, we can help you utilize the power of blogging for your business to create a strong and effective content marketing strategy. To find out more, email us at agency@shoppeblack.us 

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Published on
6 mins read

10 Ways To Create a Strong Online Presence For Your Business

strong online presence

The average person spends roughly eight and a half hours a day online. Between work, streaming, social media, and shopping, that leaves a huge window of opportunity for your business to reach those high valued target customers.

Make it easier for your target customers to find you online by creating a strong online presence. Here are a few ways to start:

1 – Mobile Responsive Website

The majority of consumers now use their mobile devices to browse the internet. That means your website needs to look as engaging and attractive on a small smartphone screen as it does on a desktop.

2 – Content Creation

Marketing today is all about maintaining high-quality customer relationships, and that requires keeping consumers attention. The best way to do that is to have a content calendar that prompts your business team to update your website and social media with fresh visual, written, and audio content.

3 – SEO and Location Data

Every company needs a search engine optimization, or SEO, strategy to organically appear higher in popular search engines like Google, Bing, and DuckDuckGo. Hiring a professional digital marketing team is an excellent way to improve your website SEO, especially if you are a local business. Google loves to elevate search results based on your physical location and area of service.

4 – Managing Your Website & Online Reputation

Having so many review-based services is a double-edged sword. On the one hand, you get to know which restaurants, bars, and stores your community likes the most. On the other, one bad review can mean the difference between being #1 and #5. Therefore, you need to manage your online reputation and mitigate as many bad reviews as possible, so your final rank appears good enough to draw in customers. 

 5 – Engage in Social Media

Love it or hate it, social media is here to stay. The benefits of directly connecting with your clients far outweigh the minor inconvenience of staying up to date with new content. The good news is you do not have to engage in every single platform. Stick to the 1-3 platforms that work naturally for your business and focus your efforts on growing your viewership.

6 – Create with Sharability in Mind

The more your original content can be easily shared across multiple platforms, the faster you will organically improve your brand reach. It is not uncommon for a store in Denver, CO, to feature some excellent content noticed by tourists from New York City. You never know who you’ll reach, but at least you’ll know you are reaching them. 

7 – Leverage Google My Business

Google My Business is a profile service where your registered company shows up at the top of Google’s search result page when people search for your industry, company, service, and location. It is a great way to stay top of mind for anyone looking for your business. 

8 – Video is Best

If you have the option, always elect to create content with video elements. Consumers are more attracted to video media and will spend more time browsing your website and social accounts if there are explainer videos, daily vlogs, or tours of your office.

9 – Be Accessible

There are many tools available to check the overall accessibility of your website. The general trend is for search engines to start offering preference to websites built with more accessible layouts and options. This is because it is the right thing to do and helps ensure your site has a clean, easy-to-understand design.

10 – Unify Your Brand Presence

Every single instance of your company online needs to have the same contact information, brand color, slogan, identity, and themed content. Consumers want to feel a connection with their brands, and that means offering them a unified presence. Search engines will also appreciate that all your information is the same and rank a little higher.

Consistency Equals Growth

Building your online presence to shine through your competitor’s noise is crucial to growing your business and reaching more target markets. Following a few of these tips will help you on your way, but the most essential factor is consistency. 

Like every other relationship in the world, people want to know they can trust and rely upon you to offer the same quality content and service every time they contact you.

If you would like to find out how we can help you improve your online presence, email us at agency@shoppeblack.us

 

Tony O. Lawson

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Published on
4 mins read

Aligning Your Business for Marketing Success, Post-Covid

marketing success

To say that a Global Pandemic has shifted the paradigms of normalcy would be a massive understatement. From our lives to our livelihoods, we’ll be feeling the impact of this global crisis for years to come. As businesses look to bounce back, it’s important to look at the best ways to set yourself up for marketing success and what steps can be taken on the road to recovery. 

Focus on Savings 

Pre-covid, every dollar was valuable. Today, every cent can be a make or break. Businesses need to focus on where they can cut COGS and operating expenses while maintaining the quality and integrity of their products. Take a look at where you’re spending money. Are there discounts that exist for your CRM platform?

Can making a shift to a more cloud-based solution save you time and money? Are you able to save on those costly transaction fees, which have become a necessary evil in the online sales world? Use the savings to re-invest in your digital advertising or launch a new highly-targeted campaign. 

Take Advantage of Resources 

From thought leadership to survival guides, the amount of content being generated around businesses managing covid is endless. Do the research and pull from as many sources as possible. What are the best practices, case studies, and key learnings about marketing in the post-covid world? Where can you find help at the state, local, and federal levels? These resources exist and can be game-changers for your business’ re-emergence in the market. 

Find a Mentor

In the age of “Pay it Forward,” more and more industry leaders are willing to give their time and insights to new businesses. Reach out to those who are succeeding in the areas you want to grow in. Find the marketing experts. Book meetings, come to the table with questions, and take notes! One tip or nugget of wisdom can help spark a campaign that shows your customers that you are back and maybe even gain you some influencer traction along the way. 

Access More Funding 

It all comes full circle with the mighty dollar. The cost of advertising continues to go up, and the competition for eyeballs and clicks increases every day. Money-making campaigns can be left tabled because of a lack of funds to execute them properly. Revamp your Pitch Deck so that your Use of Funds section shows where your marketing dollars would go and how those dollars spent translate into revenue. From there, find investors specific to your industry and sell them on the opportunity. 

Remember, you are not alone in this fight, and everyone is looking for new ways to win. It’s a sprint, not a marathon. Put your marketing focus into re-establishing your brand, refilling your pipeline, and re-engaging your customers.

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