Most people believe that having an online presence involves posting on social media platforms like Facebook, LinkedIn, and Instagram, and building a good website.
Posting on social media and having a website is great to improve visibility and reach, but it may not be enough to gain the online traction you need.
One way to improve your SEO strategy and drive traffic to your brand online is with a blog. No matter the industry, blogs are a vital part of digital marketing, and here’s why.
Increase Website Traffic
Nearly 80% of businesses use blogs as a marketing tool. That’s a substantial number and one that you want to be a part of. Since blogs create more indexed pages on your website, it has a higher chance of showing up in search engine results.
The more website traffic you get, the more likely you are to reach customers who will book, purchase or fill out a form to get in touch. So if you want to increase traffic to your business blog, you must develop a viable content strategy.
Target a Specific Audience
Your service landing page may only provide value to clients who are ready to make a purchase, but a blog allows you to capture the attention of your entire target audience. With a blog, you can reach out to customers at various stages of their customer journey and turn them into loyal customers.
Establish Trust with Clients
When you start a blog, you make it easier for current and potential clients to connect with you on a deeper level. This is because a blog allows you to directly interact with your audience. Whether it’s in your comments section or on social media, it’s critical to find new ways to engage people with your brand and show that they can trust you.
Achieve More Sales
Blogging for your business allows you to learn about your customers and respond to their questions. Since you will be attracting a broader spectrum of relevant buyers, you will naturally see higher returns. In addition to gaining the attention of potential buyers and engaging them with your content, you also increase the likelihood of these visitors coming back.
Position Your Business as a Thought Leader
By blogging about your area of expertise, you can gain credibility with your audience. Writing relevant information will be useful for your readers, and you get the benefit of being viewed as an industry expert or thought leader.
Having the trust of your customers is the first step toward gaining their loyalty. For this reason, becoming an industry leader is a huge advantage, and most definitely one of the benefits of blogging for business.
At Shoppe Black, we can help you utilize the power of blogging for your business to create a strong and effective content marketing strategy. To find out more, email us at email@example.com