Successful real estate business owners enjoy several benefits, including independence and flexibility. You can be your own boss and help people buy, sell, or rent out properties.
However, the unpredictable housing marketing, changing real estate trends, and real estate legislation amendments can make the business a little challenging.
So if you want your business to thrive, it’s vital to employ the best marketing strategies and techniques. Here are some modern and old-school marketing ideas to help your real estate business grow.
1. Create a Website
Besides helping deliver better customer experiences and building strong customer relationships, your website also boosts your visibility online. You can be available to your customers 24/7 with an easily navigable website that contains relevant business information. The site should ideally share detailed information about the different real estate services you offer, your contact information, and options for customers to book your services online.
Over 44% of customers search for properties online. So it’s essential to include property listings with good, credible pictures of the property on your website. Posting videos that highlight the property features can increase the traffic even further. These video walkthroughs also help clients understand what the property looks like.
2. Build a Blog
Blogs are cost-effective and easy ways to get your message across to your target audience. They also help increase your digital visibility and SERP rankings.
If you want to build your real estate business’s credibility, work with a reliable content marketing team that specializes in developing and optimizing web content. These experts will choose the right topics, keywords, and linking strategies to ensure that your website lands on top search results consistently.
3. Use an Email List
When used correctly, email lists can help you create and maintain good relationships with your clients. Giving customers the option to “opt-in” or “subscribe” to your emails is an excellent way to ensure your emails don’t end up in the spam list or junk mail.
There are several things real estate business owners must consider before building their email list. For instance, if your specific niche is first-time homebuyers or luxury home buyers, then it’s crucial to create and deliver emails that address questions and concerns of that specific market. A team of experienced digital marketing experts can help you develop a strong email marketing plan.
4. Work with Local Media Channels
A lot of real estate agents operate under the misconception that local television and radio advertisements are outdated marketing channels. However, they continue to be some of the most efficient ways to reach local clients. Create quality, catchy video advertisements describing your business and get local radio stations and TV channels to play them. This way, you’ll capture the attention of local buyers, sellers, renters, and investors.
5. The Good Old Referral System
A strong referral system or referral-reward system could potentially cause your success rates to skyrocket. These programs help gain and strengthen the trust of potential clients. In fact, studies on referrals show that referred clients generate 16% more ROI than other clients.