If your Facebook ad campaigns haven’t performed as well as you expected them to, your ads are going to need a facelift.
This article can help you out with that! It details ideas you can use to give your ads a revamp and attract customer interest and traffic. Keep reading to learn more!
1. Make Time-Sensitive Offers
If you’re having a seasonal sale or offering discounts on limited products, ensure that your ad conveys a sense of urgency to the audience. Let potential customers know that they don’t have much time left to take advantage of your offer. Using a countdown widget and phrases like “Sale Ends Soon!” in your ads can prompt your customers to act quickly.
However, bear in mind that as tempting as discounts may be to customers, they may not always be in a rush to buy something. This is why nudging them into buying your product by implying a sense of scarcity is a smart thing to do.
For example, if you have a book sale, advertise the limited edition signed copies, which the customer should get right away before they run out. The scarcity of a product or service can urge customers to buy them faster.
2. Share Accessible & Useful Resources
Identify key issues that your customers have trouble navigating within your industry. Create and share educational and informative content that breaks down these issues in easy-to-understand terms.
You can create concise guides, checklists, and dos and don’ts lists to help customers understand industry-specific concepts.
Creating downloadable resources that your customers can save and refer to later can also be of great help to them. It can help improve brand awareness and generate interest in your business.
3. Publish Customer Testimonials
Sharing raving customer reviews along with your digital ads can help create a positive brand perception. When potential customers read these reviews, it makes your business seem more accessible and authenticates your products and services.
79% of online users report trusting online reviews as much as personal recommendations from family or friends. In most cases, a fellow customer’s seal of approval on a brand is what prompts other customers to invest in that brand. Bear this in mind when creating your digital ad campaign.
4. Consider Tripwire Marketing
Advertise your low-cost products on your timeline to hook potential customers onto your brand. Customers don’t usually spend a lot of time deliberating over low-cost investments, so the chances of them investing in your business are higher.
The customer experience you provide and the product satisfaction they derive from their purchase can make them want to invest in your brand again. Once their interest in your brand stabilizes, you can slowly introduce more expensive offers to these customers.
5. Build Brand Credibility
Potential leads are more likely to invest in a business that has made a mark for itself and has social proof of its achievements than a brand that exists in obscurity. Include reviews, articles, and commendations from media outlets or local critics in your digital ads.
If your business has won any awards or has a special certification that sets it apart from the competition, let your customers know about it. Advertising your uniqueness and accolades can help improve brand awareness and boost your credibility.
