Browse Tag


6 mins read

Brolly: Transforming African Auto Insurance with AI and Affordability

Brolly, founded by Bernard Baah, is an insurtech startup on a mission to revolutionize Africa’s auto insurance landscape.

Baah’s vision is simple yet profound: to empower Africans with accessible and affordable insurance solutions tailored to their needs. With the use of AI and a pioneering pay-as-you-go model, Brolly is transforming how drivers access and manage insurance.

In this interview, Baah shares insights into the challenges faced, the strategic vision driving Brolly’s success, and ambitious plans for expansion across the continent.


What inspired you to establish Brolly?

Fundamentally, I believe Africans have to be at the forefront of building solutions to African problems. Our best bet is to have our most qualified and experienced people going at the hardest problems whose solutions have the potential to impact millions of lives.

Insurance remains one of the most powerful human inventions to help people build economic resilience. But Africans are yet to enjoy the full benefits of insurance. After almost two decades of working at various levels in the insurance industry, Brolly is my life’s work to leverage my connections, deep market understanding, and vast knowledge and experience to help Africans benefit from insurance. 

How does Brolly leverage technology to make car insurance more affordable and accessible?

At the heart of everything we do at Brolly is the human experience. We aim to make insurance easy to buy and hassle-free to claim.

We are transforming how people buy insurance by layering AI and automation to deliver insurance coverage on platforms that people find easy to use. Then we’re using machine learning algorithms to build alternative credit scoring so that we can give coverage and allow customers to pay in affordable installments.

When you ask a ride-share driver who earns daily or weekly income to pay annual auto insurance premiums upfront, you put him in a situation where he has to make difficult choices between feeding his family and paying insurance premiums. Our algorithm helps us to offer payment flexibility by using our customers’ income patterns and other proprietary data. 

What challenges have you encountered while building Brolly, and how are you navigating market-related obstacles, particularly in the context of the Ghanaian insurance landscape?

The main challenges have been with the state of technology infrastructure, lack of data, and regulation.

We’ve had to take many steps back in most cases to lay the very rails on which our software needs to run. That slows you down a bit. There’s no data on the credit history of the initial market segments we’re focused on. So we have had to figure that out. And then you have the classic scenario of regulation staying behind innovation, so you run into roadblocks.

As I noted earlier, I have been privileged to work at very high levels in the Ghana insurance industry. Therefore, I usually know who to speak to when I run into regulatory obstacles. Secondly, we have adopted market transformation rather than a disruptive approach to developing our business. This enables us to build partnerships and alliances quickly.

How is Brolly differentiating itself in the insurtech space and building a strong competitive advantage?

Firstly, we are grounded on our purpose as a company “to keep drivers moving”. In that light, we’re going hard at saving our customers money and developing value-adding services on top of affordable auto insurance.

Secondly, our product and service design are natively focused on the peculiarities of our market. For example, our pay-as-you-go model is what we call “pay small-small’ and this is because the typical app-based as pay-as-you-go in Europe or America was bound to fail.

Thirdly, we have chosen a specific market segment to build for and dominate before going for other segments. This thinking is reflected in our multi-country growth plans as well.

In terms of our competitive advantages, we started with our founding team’s relevant competence and experiences as well as market understanding and connections. We are quickly building moats through key partnerships with carriers and ride-share platforms. Then, we’re providing free software tools to carriers to enable them to interface seamlessly with our platform and that enables us to build strong lock-in.

In terms of our offering to our customers as well, we’re developing additional services that deliver value on top of auto insurance. These are aimed at increasing customer lifetimes and shared value. 

What are your future goals and expansion plans?

2024 is primarily focused on growing our sales and customer base in Ghana. We aim to achieve critical mass so we can fully unlock our model’s network effects to power accelerated growth. While we do that, we’re also sowing the seeds for take-off in other African countries.

We have our eyes on seven African countries over the next 3 years.

by Tony O. Lawson

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2 mins read

Chess in Slums Africa: Empowering Futures, One Move at a Time

Founded by Chess Master Tunde Onakoya, Chess in Slums Africa aims to harness the transformative power of chess to overcome the challenges posed by poverty.

Onakoya, who himself experienced life in a Lagos slum, understands firsthand the potential of chess to bring about positive change.

Rising to become the 13th-ranked chess player in Nigeria despite facing adversity, Onakoya envisioned chess not merely as a game but as a tool for empowerment. In 2018, he established Chess in Slums Africa with a mission to leverage chess as a catalyst for education, mentorship, and opportunity in underprivileged communities.

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The organization conducts two-week intensive chess camps in slums such as Majidun, Makoko, and Oshodi. These camps not only introduce children to the intricacies of chess but also impart valuable life skills.

Participants learn critical thinking, problem-solving, strategic planning, discipline, and focus – skills that extend beyond the chessboard, empowering them to navigate the complexities of their circumstances and envision brighter futures.

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Chess in Slums Africa’s impact extends beyond the classroom, with a 3-year grant deal with Lufthansa Airlines Global The deal, according to Onakoya, will facilitate the development of a chess academy and STEM innovation lab in Lagos, Nigeria, that will be open and free to street children without access to education.

Chess in Slums Africa has also strategically partnered with, the world’s leading online chess platform to gain access to educational resources, online tournaments, and a global network of chess enthusiasts.

Through strategic partnerships, innovative initiatives, and a commitment to empowerment, Chess in Slums Africa continues to pave the way for a brighter future for children in underprivileged communities.

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10 mins read

Kwely: Empowering Africa’s Exporters in a $250 Billion Market

Kwely is a B2B wholesale distribution platform dedicated to harnessing Africa’s extensive trade possibilities, driven by the recognition of a substantial untapped export market valued at $250 billion.

In this interview, Kwely founder and CEO Birame Sock discusses the platform’s beginnings, fueled by the ambition to transform global markets for African suppliers.

What inspired you to start Kwely?

The inspiration behind founding Kwely stemmed from recognizing the substantial challenges faced by African suppliers in accessing international markets.

Witnessing the untapped export potential of $250 billion from Sub-Saharan countries, particularly with 72% being exported outside the continent, prompted a determination to overcome existing obstacles hindering Africa from tapping into this vast market.

The vision emerged from a desire to revolutionize the global trade landscape for African products, addressing issues like poor marketing, branding strategies, and low-volume manufacturing processes. The goal was to create a transformative B2B e-commerce platform, ultimately establishing Kwely as a pivotal player in connecting African suppliers with international buyers.

Are there shifts in consumer behavior or emerging markets that could impact the sourcing of African products?

Yes, several shifts in consumer behavior and emerging market trends could significantly impact the sourcing of African products. Firstly, the global trend towards conscious consumerism and sustainability has led to an increased demand for ethically sourced and environmentally friendly products. African goods, often rooted in natural and sustainable practices, are well-positioned to meet this growing demand. 

Additionally, the rise of e-commerce and the increasing preference for online shopping provide an opportunity for African products to reach a broader international audience. With Kwely operating as a B2B e-commerce platform, it aligns with the shift towards digital sourcing and facilitates the streamlined procurement of African goods.

Moreover, the diversification of product offerings, particularly in the health and wellness sector, aligns with the growing interest in natural and traditional remedies. African products like Moringa, Hibiscus, or Baobab-based items, as emphasized by Kwely, tap into this emerging market trend.

Overall, the evolving landscape of consumer preferences and the rise of online markets present favorable conditions for the sourcing of African products, positioning Kwely strategically in the global trade landscape.

What are the primary obstacles faced by African manufacturers in entering global markets, and how does Kwely help them overcome these hurdles to meet international standards?

African manufacturers face several obstacles when entering global markets, and Kwely plays a crucial role in helping them overcome these challenges to meet international standards. Some primary obstacles include:

Limited Market Access: Many African manufacturers struggle with limited access to global markets due to poor infrastructure, trade barriers, and a lack of visibility. Kwely addresses this by developing a wide distribution network through various channels including a B2B e-commerce platform that serves as a marketplace, providing a streamlined channel for international buyers to discover and purchase African products.

Inadequate Branding and Marketing: Local suppliers often lack effective branding and marketing strategies, making it challenging to compete on a global scale. Kwely’s TEKKI Challenge addresses this issue by incubating and elevating local brands for global export. The initiative ensures that products meet international standards and FDA requirements, enhancing their marketability.

Low-Volume Manufacturing Processes: Many African manufacturers operate on a smaller scale, leading to challenges in meeting the demand of international markets. Kwely tackles this obstacle by supporting local suppliers through the syndication of multiple suppliers that all follow the same production standards and partnerships with financing programs to help support suppliers to scale up their production capacity. This contributes to overcoming the hurdle of low-volume manufacturing.

Poor Financing Options: Access to financing is a common challenge for African manufacturers. Kwely recognizes the importance of resolving this issue to scale up production. The company focuses not only on technology but also on acting as the gateway between customers and suppliers thereby pre-financing certain expenses on behalf of the suppliers such as branding development and packaging purchasing. In creating higher demand, suppliers can qualify for certain loans that would allow them to fulfill the orders.

Packaging and Quality Assurance: Meeting international packaging standards and ensuring product quality are critical for global acceptance. Kwely provides in-house packaging services, supporting local suppliers in designing export-ready packaging that adheres to global quality standards. Additionally, the company implements rigorous quality assurance processes to guarantee that products listed on its platform are export-ready through a co-packing facility which allows Kwely to ensure that the packing process meets the standards.

By addressing these obstacles, Kwely acts as a catalyst for African manufacturers, enabling them to navigate the complexities of global markets and meet international standards more effectively.

What are your primary goals or aspirations for Kwely in the next few years? 

Our primary goals and aspirations for Kwely in the next few years include:

Global Distribution Leadership: Establishing Kwely as a leading global distributor of African products, emphasizing its role as a primary connector between African suppliers and international buyers.

Market Expansion: Focusing on expanding the market presence of African products beyond the continent, particularly targeting the U.S. market. This involves strategic partnerships, engagement with major U.S. retailers, and listing products on platforms like Amazon.

Brand Incubation Success: Ensuring the success of the TEKKI Challenge and brand incubation program, elevating the quality and recognition of made-in-Africa products. The goal is to empower local suppliers, fostering their growth from small enterprises to significant players in the African industrial sector.

Economic Impact: Contributing to job creation and the development of a comprehensive ecosystem, spanning agricultural initiatives, industrial production facilities, and branding and marketing services. The aim is to have a positive economic impact on local communities.

Financial Growth: Securing additional funds through ongoing fundraising efforts to support Kwely’s expansion plans and facilitate its transition into the U.S. market. This includes projections of substantial revenue growth, with a forecast exceeding $2 million by December 2024.

Sustainability and Quality: Maintaining a commitment to sustainability and quality assurance in every stage of the export process. This involves ensuring that products meet international standards and providing a holistic solution for both suppliers and buyers.

What advice would you give to other B2B marketplace founders?

My advice for other B2B marketplace founders:

  1. Understanding the Market Dynamics: For B2B marketplaces in developing countries, delve beyond technology and comprehend the gaps between buyers and suppliers. Construct your marketplace as a bridge, addressing concerns from both sides that hindered their initial business interactions.
  2. Phased Marketplace Development: Build your marketplace incrementally. Identify low-hanging fruit in terms of products, brands, and categories. Cast a wide net to identify your first customers and refine your platform based on real-world feedback.
  3. Data-Driven Decision-Making: Embrace a data-centric approach. Implement the 80-20 rule, recognizing that a minority of your products will likely contribute to the majority of your revenue. Focus marketing efforts on high-performing products and adapt to changing market dynamics. Understand that the set of high-performing products may evolve over time or with seasons. Stay agile and adapt your strategies based on real-time insights to ensure sustained marketplace success.
  4. MANAGE YOUR INVENTORY! Only buy what you need based on short term forecasts until you have a strong handle on your customer demand.

by Tony O. Lawson

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3 mins read

Doing Business in Africa: 6 Mistakes Diaspora Entrepreneurs Should Avoid

Africa, brimming with untapped potential, stands at the precipice of transformative growth.

From its vibrant entrepreneurial spirit to its vast natural resources, Africa offers a wealth of opportunities for entrepreneurs and investors seeking to make a meaningful impact.

However, doing business businesses in Africa can present unique challenges. Here are six critical mistakes often made by diaspora entrepreneurs venturing into the continent’s business landscape for the first time.

Emotional Decision-Making

Ancestral ties and sentimental connections often influence the choice of business locations. However, emotional decisions can overlook crucial economic factors essential for sustainable success. Understanding the economic viability of a chosen location beyond emotional ties is imperative.

Choosing the Wrong Market

Africa’s economies vary in risk and opportunity. Identifying high-risk, low-opportunity markets versus low-risk, high-opportunity markets is pivotal. Neglecting this distinction might result in investing resources in markets that offer minimal returns or pose considerable challenges for newcomers.

Juggling Multiple Business Ideas

Africa’s landscape presents a plethora of opportunities that might tempt entrepreneurs to spread themselves thin by pursuing various ventures simultaneously. However, diversification without a solid foundation in any single business can dilute focus and hinder meaningful growth. Prioritizing one venture initially allows for a deeper understanding of market nuances and challenges.

Neglecting Risk Assessment

Underestimating the risks inherent in an emerging economy is a prevalent pitfall. Overestimating potential returns without a comprehensive understanding of market volatility and regulatory challenges can lead to unexpected setbacks. Thorough risk assessment is critical for making informed decisions.

Lacking Product-Market Fit

Tailoring products or services to specific market segments is key to success. A one-size-fits-all approach rarely resonates in diverse African markets. Understanding the unique needs and preferences of target consumers is essential for creating offerings that generate interest and sales.

Targeting Low-End Markets

While addressing the needs of the less affluent might seem altruistic, it can strain resources for inexperienced entrepreneurs. Focusing on higher-end markets initially allows for stability and better profit margins, providing a stronger foundation for growth.

Each of these pitfalls represents a potential stumbling block for diaspora entrepreneurs eager to tap into Africa’s burgeoning business scene.

However, recognizing these mistakes offers a roadmap to navigate the complexities, ultimately increasing the likelihood of success in the diverse and dynamic markets across the continent.


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4 mins read

Driving Change: Shekel Mobility Raises $7 Million to Revolutionize African Car Trading

Shekel Mobility, a B2B trading platform tailored for car dealers in Africa, has secured a $7 million seed investment in its latest funding round. This financial backing comprises $3.2 million in equity and over $4 million in debt, with Ventures Platform and MaC VC leading the investment round.

The primary goal behind this infusion of capital is to fuel the expansion of Shekel Mobility’s operations into new African markets while fostering the development of innovative products and services within the platform.

Nigeria, recognized as the largest market for used cars in Africa with an estimated value of $10 billion, serves as a focal point for Shekel Mobility’s operations. Positioned as one of the key players in this lucrative market, the company stands poised to capitalize on the continuous growth of Nigeria’s economy.

The Nigerian used car market boasts a significant scale, with an annual sale of over 1 million used cars. Forecasts from a 2022 Statista report suggest a prospective escalation of the Nigerian used car market to a value of $1.3 billion by 2025.

However, despite this burgeoning demand, Africa’s car ownership remains notably lower than the global average, standing at fewer than 45 cars per 1000 people. To address this gap, emerging startups like Autochek and Moove have aimed to cater to consumer and driver needs. Yet, a critical need persists for solutions designed specifically for vehicle sellers in Africa, a void effectively filled by Shekel Mobility.

The existing market landscape in Africa remains predominantly offline and fragmented, presenting challenges for both buyers and sellers, including a lack of transparency, difficulty in sourcing suitable cars, and complex paperwork procedures.

Shekel Mobility has strategically positioned itself to tackle these obstacles by offering a centralized online platform that directly connects buyers and sellers. The platform features an array of tools empowering buyers to easily locate their ideal vehicles, leveraging detailed listings, 360-degree photos, and immersive virtual reality tours.

Since its inception, this Y Combinator-backed startup has reportedly facilitated transactions exceeding $56 million. By contributing to the expansion of over 1,400 auto dealerships and facilitating sales involving 7,000 cars, Shekel Mobility has demonstrated its impactful presence within the market.

The linchpin of the startup’s growth lies in its flagship offering, Shekel Credit. This unique service furnishes immediate financing to auto dealers, granting credit limits of up to $200,000 for vehicle acquisitions, typically ranging from $5,000 to $20,000.

Under this financing structure, the dealer contributes 30% of the total cost, such as $3,000 for a $10,000 car, while Shekel covers the remaining 70% as a loan to the dealer. Upon selling the vehicle to the end customer, typically within a three-month period, the dealer reimburses Shekel, encompassing the loan interest and transaction fees associated with the car sale.

Marlon Nichols, the founder and managing partner at MaC Venture Capital, expressed enthusiasm regarding the investment round, highlighting Shekel Mobility’s potential to revolutionize and stimulate growth within Africa’s automotive industry. Nichols emphasized how the team enables substantial financial movement within the Nigerian economy while simultaneously providing affordable automobiles to locals.

by Tony O. Lawson

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3 mins read

Volition Cap: Transforming Remittances into African Investments

According to the World Bank, remittance flows to Africa doubled over the last decade, reaching $100 billion in 2022. This surpasses the funds received through Official Development Assistance (ODA) and Foreign Direct Investment (FDI).

Remittances play a vital role in supporting households across the region, accounting for an average of 5.2% of Sub-Saharan Africa’s GDP.

In this landscape, Volition Cap, a Nigerian asset management company, stands out as a trailblazer, helping Africans and diasporans invest their remittances to foster economic growth and financial security.

In a recent interview, Subomi Plumptre, the founder and CEO of Volition Cap, shared her insights on the investment opportunities in Africa and how her company is making them more accessible.

Volition Cap
Subomi Plumptre, CEO of Volition Cap

Plumptre, a former strategy and brand consultant with 15 years of corporate sector experience, recognized the financial vulnerabilities faced by middle-class Africans. Lacking robust social welfare structures, many individuals were at risk of financial insecurity, even with savings and pensions.

To address this issue, she began by creating an investment course, which has since been taken by approximately 10,000 people. Subsequently, she became a Securities and Exchange Commission (SEC)-licensed fund manager, establishing Volition Cap as a Pan-African and diaspora-focused asset management company and investment club. The core idea behind Volition Cap is to professionalize informal African investment clubs, providing them with the expertise and due diligence typically reserved for ultra-wealthy investors or hedge funds.

Volition Cap is actively exploring a variety of investment opportunities across Africa. Plumptre highlights two specific sectors: entertainment and media, as well as real estate.

Entertainment and Media: Africa has witnessed remarkable growth in its entertainment and media industries. The global success of Afrobeats music and the emergence of Nollywood, Nigeria’s movie industry, as the world’s second-largest, are notable examples. Volition Cap sees significant potential for project finance in these sectors, driving economic growth and job creation. However, the challenge lies in mobilizing local funding from within Africa to support these burgeoning industries fully.

Real Estate: Africa currently faces a housing deficit despite its vast land resources. Residential housing is a primary focus for Volition Cap, as the company seeks to contribute to addressing this pressing issue and unlocking opportunities for investment in real estate.

Looking ahead, Volition Cap is committed to transforming the dynamic of African diaspora remittances from mere gifts into sustainable investments on the continent.

by Tony O. Lawson

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3 mins read

Black Woman-Owned Company Acquires Largest Wind Farm in South Africa

DLO Energy Resources Group is a Black woman-owned renewable energy company headquartered in Johannesburg, South Africa. Founded in 2011 by Linda Mabhena-Olagunju, the company has since grown to become one of the leading renewable energy developers in Africa.

DLO Energy Resources Group
Linda Mabhena-Olagunju

Mabhena-Olagunju founded her company with the goal of developing renewable energy projects in Africa. Their first project was the 10-MW Onseleni solar park, which was completed in 2013. Since then, they have developed a number of other renewable energy projects, including the Longyuan Mulilo wind farm.

She is a strong advocate for the use of renewable energy in Africa. She believes that renewable energy is essential for Africa’s economic development and for addressing the continent’s energy poverty problem. She is also a vocal advocate for women in business and is a role model for young women who are interested in a career in renewable energy.

DLO Energy Resources Group’s portfolio includes a wide range of renewable energy projects, including wind farms, solar parks, and biomass power plants. The company’s flagship project is the 140-megawatt (MW) Longyuan Mulilo wind farm, which is located in the Northern Cape Province of South Africa. The Longyuan Mulilo wind farm is one of the largest wind farms in Africa and is capable of generating enough electricity to power over 100,000 homes.

In addition to its renewable energy projects, the company also provides engineering, procurement, and construction (EPC) services to other renewable energy companies. The company has a team of experienced engineers and technicians who are experts in the design, construction, and operation of renewable energy projects.

DLO Energy Resources Group is committed to providing clean and affordable energy to Africa. The company’s mission is to “lead the way in the development of sustainable and renewable energy solutions for Africa.” DLO Energy Resources Group is well-positioned to achieve its mission, as it has a strong track record of success in the renewable energy sector.

The company recently acquired a 30% equity stake in the broad-based Black economic empowerment special purpose vehicle (SPV) of the Longyuan Mulilo wind projects in the Northern Cape. This acquisition positions the company as the largest Black woman-owned shareholder in one of South Africa’s largest operational wind farms.

The acquisition is a significant milestone for DLO Energy Resources Group and is a testament to the company’s commitment to sustainable development and to the empowerment of women in business. The acquisition will also enable the company to expand its renewable energy portfolio and to continue to make a positive impact on the African continent.

by Tony O. Lawson

2 mins read

Crossing Continents: Ashley Cleveland’s Entrepreneurial Journey from the U.S. to Africa

In this interview, Ashley Cleveland, founder of Ashley in Afrika and the Afrika Investors Academy, takes us on her transformative path from the United States to Africa. She shares the driving force that led her to make the momentous decision to relocate.

Delving into the origins of the Afrika Investors Academy, Ashley sheds light on its inception and how it has grown into a thriving online community with members from across the globe. She highlights the Academy’s mission of fostering entrepreneurship and investment in Africa, showcasing the remarkable businesses and projects being built by its members.

Drawing from her own experiences, Ashley identifies lucrative business opportunities and investment sectors in Africa, emphasizing the significance of staying attuned to geopolitical developments. With insightful anecdotes, she reflects on the reception of Black Americans in Africa and explores the evolving relationship between the diaspora and the continent, unearthing both the immense potential and the challenges that lie ahead.

For aspiring entrepreneurs and individuals considering a move or starting a business in South Africa or Tanzania, Ashley offers invaluable advice, drawing from her firsthand encounters and lessons learned. Furthermore, she shares her unique insights and experiences on dating and socializing in Africa, providing a captivating glimpse into the vibrant cultural landscape.

Join Ashley Cleveland on this entrepreneurial journey as she unveils the motivations, triumphs, and invaluable wisdom gained from her transformative move to Africa and the establishment of the Afrika Investors Academy.

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by Tony O. Lawson

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1 min read

Advancing U.S.-Africa Trade: Uncovering AGOA Benefits and Strategies

In this conversation, Dr. Wilmot Allen, Founder of VentureLift Africa (VLA), Ms. Florie Liser, CEO of the Corporate Council on Africa, and Mr. Witney Schneidman, Former Deputy Assistant Secretary of State for African Affairs, discuss the background of the African Growth and Opportunity Act (AGOA) and its benefits for businesses through duty-free trade with Africa.

VentureLift Africa is partnering with the U.S. Government’s Prosper Africa initiative to train AGOA advisors and connect them with potential American buyers and African sellers. This work is supported by USAID through the Africa Trade and Investment program.

Dr. Allen sheds light on VLA’s role in relation to this AGOA mandate, highlighting the firm’s efforts to provide training and facilitate connections. The conversation also delves into key AGOA trends and potential strategies to strengthen the trade agreement.

The panel shares examples of successful ventures and discusses key supporting factors for realizing AGOA benefits, including trade finance, an effective logistics strategy, and identifying capable local partners.

Dr. Allen further explores the significant role of the Diaspora in promoting trade and investment with Africa, emphasizing the significant potential within this network.

For more information about the AGOA project referenced in this video, please visit or contact with any questions.

5 mins read

The Cultural Significance of Coffee in Africa and Black America

Coffee has a rich and fascinating history in Africa, dating back several centuries. The story of coffee in Africa is one of trade, migration, and cultural significance. The journey of coffee from Africa to America was a long and winding road that took many years, but today it is a staple beverage on both continents.

Coffee is believed to have originated in the region of Ethiopia, where it was first discovered growing wild. Ethiopian tribesmen were known to have used the beans for medicinal purposes, as well as to produce a beverage that was used in religious ceremonies. It wasn’t until the 9th century that coffee began to spread beyond Ethiopia, reaching the surrounding countries of Yemen, Egypt, and the Middle East.

coffee africa

The first coffee plantations in Africa were established in the 16th century by the Portuguese, who had colonized many parts of the continent. From there, coffee spread to other European colonies, including the Dutch and French, who established coffee plantations in what are now known as Kenya, Tanzania, and South Africa.

Coffee quickly became an important crop in Africa, providing jobs and income for many people. It also played a significant role in shaping the cultural and economic landscape of the continent. In the 19th century, coffee became a major export from Africa to Europe, with trade routes established between the two continents.

The journey of coffee from Africa to America was a slow and steady process that took many years. The first coffee plant was introduced to the Americas in the early 17th century, but it wasn’t until the 19th century that coffee became a major commercial crop. Today, coffee is a staple beverage in America, with millions of people drinking it every day.

The cultural significance of coffee in Africa and America is undeniable. In Africa, coffee is often associated with hospitality and is a symbol of generosity and friendship. In America, coffee has become an important part of the daily routine for many people, serving as a pick-me-up and a source of comfort and energy.

Coffee has also played a significant role in shaping the history of both Africa and America. For example, in Africa, coffee was an important commodity in the slave trade, with enslaved Africans being forced to work on coffee plantations. In America, coffee was a major part of the civil rights movement, with coffee shops serving as gathering places for activists and leaders.

Coffee shops in America played a crucial role in the Civil Rights Movement by providing a safe and neutral space for activists and leaders to gather and discuss strategies. They were also used as a platform to spread awareness and mobilize people to take action against racial discrimination and inequality.

coffee africa

For example, the famous Greensboro sit-ins in North Carolina were started by four African American college students who sat at a Woolworth’s lunch counter, demanding to be served. The sit-ins quickly spread to other cities and became a catalyst for the Civil Rights Movement. Many other similar protests were also organized in coffee shops, which served as meeting places for activists and leaders to plan their actions.

Coffee shops also provided a safe space for artists and musicians to perform and showcase their work. Jazz and blues music, which were popular among African Americans, often had their roots in coffee shops and provided a powerful voice for the Civil Rights Movement. The music conveyed messages of hope, unity, and resistance, and inspired people to come together and fight for their rights.

Today, coffee shops in America continue to serve as gathering places for people from all walks of life. They are places where people can come together to socialize, work, and discuss important issues.

coffee africa

The legacy of coffee as a tool for social and political change lives on, and its cultural significance cannot be underestimated.

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