Browse Tag

fashion designer

10 mins read

DIARRABLU: Where Math, Tradition, and Sustainability Meet Fashion

DIARRABLU is a luxury fashion brand that blends mathematics, sustainability, and cultural traditions to create unique and beautiful clothing.

In this interview, we spoke with founder Diarra Bousso about her journey as a fashion designer, her passion for creative mathematics, her insights on the future of the fashion industry and more.

DIARRABLU
Diarra Bousso

What first drew you to become a fashion designer, and how did you get started in the industry?

I started my parent company in 2013 after feeling very unhappy on Wall Street and craving more creativity in my life. I returned to Senegal to reconnect with my artisanal heritage and started designing. For years, I was testing accessories and various types of clothing until 2015, when I decided I wanted to focus on building a contemporary lifestyle brand. However, the big breakthrough happened in 2018 when I went to Stanford for my Master’s exploring creative mathematics.

I used to draw and paint since very little, and for the first time, I was so swamped with teaching and grading that I no longer had the time or bandwidth to draw. I then had the idea to use math equations and concepts to create my textile patterns faster. This changed the direction of my company, and from then on, DIARRABLU became a fashion tech company using math to create fashion more efficiently and more consciously. 

Can you tell us about your teaching and research of Creative Mathematics in Silicon Valley and how it relates to your work in fashion design?

I became a math teacher after getting my Master’s in Math Ed at Stanford in 2018. One day I was grading Algebra papers focused on graphing linear, absolute value, and quadratic equations and started seeing their mistakes differently. Many students would place the vertex of the quadratic elsewhere or just get confused with the symmetry.

I looked at the realm of their answers across 88 students and started daydreaming about the patterns all their combined mistakes could produce. The next day, I stayed up all night graphing various equations and coloring the intersecting regions randomly. It set the tone for how I would re-teach graphing in my Algebra class for the following weeks but also informed an innovative new design process for my prints.

Being from an artisan family, the natural next step was to fuse both worlds. Today I create innovative ways to teach mathematics using art/fashion and my lessons are used by over 20,000 math educators around the country. 

DIARRABLU

How do you merge algorithms, tradition, and sustainability in your design concept?

As a mathematician, I’ve always been fascinated by numbers. At DIARRABLU, we’ve created a system that utilizes math algorithms to generate numerous print iterations using a combination of shapes, colors, textures etc. I either manually write equations to create patterns, use AI and machine learning or hand paint my designs.

Often it’s a combination of both as I love merging the authentic and the automatic. These prints are rendered on digital designs and shared on social media for people to vote. We only move to production based on customer demand and engagement. Through this approach, we’ve been able to reduce textile waste by 60% while continuously introducing new designs digitally.

In my culture, sustainability is a way of life rather than a fleeting trend. By producing on demand instead of stocking inventory, we remain true to our values and help the industry to reduce waste. It’s who we are and what we stand for. 

DIARRABLU

How do you manage your global team between Dakar, New York, Sao Paulo and San Francisco? 

Our team has grown from less than 10 pre-pandemic to over 45 today, the majority is in Dakar, Senegal, but we also have great members in New York, San Francisco, Sao Paulo, Madrid, The Philippines, Cape Town, Abidjan, among others.

Today, I organize my routine to ensure I support all of them; it’s a challenge, but I’m lucky to have a great team that supports each other. My mom manages the artisan team in Senegal and she now works with great operations managers. My US operation team is managed out of New York and I am focused on managing the creative and marketing teams that are fully remote.

I am also managing the overall company and that requires a lot of alignment and planning. Luckily everyone is so excited and passionate about what they do and we feel like one big international family.

What are some of the challenges you face in leading a global team? 

The biggest challenge is navigating cultural differences. For example, our Dakar team is 100% West African but with multiple countries, languages, and ethnicities and it was so eye-opening to witness how much diversity exists even in a seemingly all Black team. The notion of leadership is very different in Senegalese culture vs Ivory Coast, Benin, or Cameroun.

On the US side, we also see that a mindset focused on efficiency and optimization sometimes goes against the traditions and beliefs of our artisan team in Senegal. There are also language barriers whereby most of the team in Senegal speaks Wolof and French whereas in the US we conduct all meetings in English.

From a global standpoint, the DIARRABLU team features multiple ethnicities across various continents which also means we often can get lost in translation as for most of us, English is a second or even third language. For me, managing people across all these cultures, time zones and languages has helped me grow tremendously. It’s definitely a very humbling challenge I truly welcome every day

DIARRABLU

You’ve showcased your collections during New York and Paris Fashion Week and represented Senegal at World Fashion Week Paris. What is your biggest achievement so far?

Starting and running a fashion brand out of my childhood bedroom makes every achievement a big deal. From selling with huge retailers, like Nordstrom, to seeing many people wearing DIARRABLU around the world and supporting our stories. For me, it’s not about money or success. It’s about magic, life, people, and my passion for fashion and math. 

If I had to pick the biggest achievement, however, it would be the fact that this company has allowed my mom to find her true passion in life! Mom left her career to raise 4 kids while my dad worked tirelessly and together they dedicated everything to us and our education. I feel so much gratitude and respect for my parents and their sacrifices. Today, we are all grown and Mom gets to do something she loves, manage a team and feel fulfilled through work that is so meaningful for her and the entire family. 

Diarra’s mother

How do you see the fashion industry evolving in the next few years?

I believe the industry will continue its shift towards sustainability and transparency in production, with technology playing a major role in improving efficiency and reducing waste. I also think that there will be a greater focus on inclusivity and diversity in the industry as consumers demand more representation from the brands they support.

What are your future plans for DIARRABLU?

I want to explore further what we can create by merging math and fashion with our iterative design philosophy while amplifying our message for a more ethical and sustainable fashion future. I am excited to explore home goods and accessories and also invest more time in releasing more art in the forms of paintings, digital prints and NFTs.

by Tony O. Lawson

Follow us on Facebook, Instagram, Twitter & Linkedin

4 mins read

The Brooklyn Circus: Crafting a Legacy in American Style

The Brooklyn Circus is a brand that is dedicated to telling the story of style throughout American history.

With a focus on the power of presentation and the importance of context, BKc is revolutionizing the way we think about menswear. From the construction of their varsity jackets to the looms where their denim is woven, every aspect of the brand is carefully curated to reflect a moment in time.

Ouigi Theodore, the Creative Director of The Brooklyn Circus, has cultivated​ a unique style that has garnered recognition not only among the fashion pundits of New York but also from streetwise fans as far away as Europe, South Africa, Japan, Korea, and the U.K.

We caught up with him to learn more about the brand’s inspiration and hear about their ambitious 100-Year Plan to change the way Americans dress, one iconic silhouette at a time.

What inspired the creation of The Brooklyn Circus?

We started The Brooklyn Circus in 2006 on the heels of another retail concept I launched a few years prior.

When I closed that business, I considered leaving retail but gave it a last shot and that was when The Brooklyn Circus was born. We launched The Brooklyn Circus in Feb of 2006 and never looked back. I am heavily inspired by humans—our drive, our will to exist, and the things we do to live and thrive.

How would you describe your brand?

The brand is a living organism, a conversation, and an experiment of sorts. With the varsity jacket at the heart of what we do, you can always see cues of scholastic and athletic references in the work.

Everything that we do is anchored in our history, our victories, and our struggles as a people. I have a history degree and studied graphic design, so you’ll always see the intersection of those things coming together in the stories we tell through our work.

It’s the heart of The Brooklyn Circus/BKc, our 100-year plan, and our essence.


How do you want people to feel when they wear your creations? 

It’s more about the experience and the community and of course the product which ultimately is a souvenir of the experience. People see the pride, joy, and attention to detail we put into our work. From the store experience up to the actual product.

What differentiates your brand from others? 

That’s a pretty broad question. We understand the competitive landscape but try not to dwell on that too much. We absolutely research who and what’s out there for sure to understand who is moving the needle. That said, I’d have to say what has differentiated us in the market is our commitment to Style + Character and The 100yr plan for sure.

What are your future goals for your brand? 

Our goal for the next 5 years of the 84 years we have on this 100yr journey is more retail experiences, and expansion into media, hospitality, and education. Build and open Universities and libraries to share The Brooklyn Circus/BKc approach to the history, design, and movement of Jah people.

What advice do you have for creatives trying to get into the industry?

Research, research, research. And be honest about your intentions and approach to everything you do. Work on things and ideas that will outlast you.

by Tony O. Lawson

Follow SHOPPE BLACK on Facebook, Instagram, Twitter, and Linkedin

1 min read

Black Owned Fabrics Businesses You Should Know

If you’re looking for Black owned businesses that sell fabrics, look no further. We’ve compiled a list of national and international businesses that offer fabrics of varying styles and textures.

Check them out and let us know who else should be on the list!

Black Owned Fabrics Businesses

AFROTHREADS

Black Owned Fabric

Ankara Malkia

Black Owned Fabric

Pigeon Wishes

Black Owned Fabric

Yaraa African Fabrics

Black Owned Fabric

Melanated Fabrics

Cultured Expressions

Trap Fabricks

Black Owned Fabric

Selvedge and Bolts

Femi Fabrics

House of Mami Wata

Black Owned Fabric

Our Fabric Stash

7Byraz 

Textil Colores Del Mundo

Love Bug Studios

Latifah Saafir Studios

-Tony O. Lawson


Subscribe and Follow SHOPPE BLACK on Facebook, Instagram &Twitter


 Get your SHOPPE BLACK Apparel!