Fashion trends continue to evolve and change daily. A major key to being successful in the fashion industry is to identify these trends and act on them before your competitors.
However, many fashion companies find it difficult to do this since they may not have a good understanding of the global trends affecting their industry.
The revenue of the global apparel market for 2021 was estimated to be around 1.5 trillion USD, and it was expected to rise to about 2 trillion by 2026. The industry is quickly moving towards growth while these trends are still evolving. If you want to learn more about the global trends that are affecting the fashion industry right now, keep reading!
67% of consumers consider sustainable materials to be a factor in purchasing a fashion item. Sustainability is a significant trend in the fashion industry, and it’s not going away anytime soon. The popularity of sustainable clothing has been on the rise for years, but now more than ever, people prioritize this type of clothing.
Consumers seem to prefer organic fabrics made without harsh chemicals or pesticides that can pollute our landfills or bodies when worn by humans over time. They’re also great for sensitive skin types because they’re free from synthetic dyes in many conventional fabrics (like polyester).
Inclusivity is good for business. A more diverse mindset creates better products, which makes the brand more competitive in the marketplace. As we’re seeing with the fashion industry, it attracts a more extensive customer base that might otherwise be overlooked or ignored.
There is a huge shift toward inclusivity, particularly concerning body types. Brands are realizing that their customers want more than just one kind of model—and they’re responding by making room for all kinds of bodies and identities.
3. Influencer Culture
Influencer culture is still a powerful tool for brands to reach consumers. Influencers help reach new markets and find new fans, and as the influencer economy continues to grow, we’re seeing more and more brands getting involved.
Consumers want to know what they’re buying is authentic—and they’re increasingly turning toward influencers who can tell them via their personal channels like Instagram.
4. Retailers are Going Digital
Customers are shopping online now more than ever before. And with good reason: online shopping is convenient, cheaper, environmentally friendly, and socially responsible. So, it’s no wonder that many retailers are focusing on their web presence first when it comes to marketing efforts.
5. Resale Culture
According to a survey, there were 52.6 million total clothing resellers in 2020, primarily online in the US. Both resale sites and rental platforms have emerged as a sustainable alternative to fast, disposable fashion. Consumers are getting more comfortable with the idea of owning less and paying for temporary access to items they need instead of buying them outright.
The fashion industry is changing fast, and brands that don’t keep up with these trends will lose out. To remain competitive, they must embrace sustainability, digital-first retailing, and smarter consumers who want instant gratification and inclusivity of all body types.