Black-led PropTech startups are emerging as vital contributors in a multibillion-dollar industry undergoing rapid transformation.
PropTech—technology designed to modernize and streamline the real estate industry—is projected to surpass $100 billion globally by 2032, driven by AI, automation, and data that are transforming the way properties are bought, sold, rented, and managed.
From leasing and lending platforms to smart construction tools and property data infrastructure, the startups listed below are solving real-world problems—and bringing much-needed innovation and perspective to real estate technology.
Black-led PropTech Startups
1. RealEstateAPI
Real Estate API provides fast, developer-friendly access to property data across 157 million U.S. parcels. Their platform powers real estate, fintech, and AI applications with APIs for ownership, comps, taxes, and contact info—eliminating the need for costly legacy data solutions.
2. Keepingly
Keepingly is a centralized platform that helps homeowners manage and document maintenance, upgrades, and expenses. It provides clarity into home value and supports long-term asset growth by organizing actual homeowner records efficiently.
3. Guesst
Guesst is a leasing platform tailored for commercial real estate—specifically retail and restaurant spaces. It enables revenue-based lease agreements, dynamic rent terms, and shared analytics to lower barriers for emerging brands and reduce vacancy risk.
4. Tynt Technologies
Tynt develops next-generation smart window solutions using patented reversible metal electrodeposition (RME) technology. Its dynamic tinting film offers fast switching, neutral color, and enhanced energy savings in both residential and commercial applications.
5. WorkBnB
Workbnb is a B2B platform streamlining workforce travel. Tailored for professionals, it simplifies booking, improves compliance, and enhances comfort for long-term stays during projects.
6. CRE Centric
CREcentric provides commercial real estate investors and lenders with real-time dashboards, automation tools, and a workflow‑optimized Work OS. It enhances deal tracking and portfolio analysis to boost productivity and decision-making efficiency.
7. TracFlow
TracFlo is a financial platform built for construction contractors. It tracks budgets, change orders, and labor costs in real time, driving transparency and reducing delays on job sites through a unified financial dashboard.
8. UnrealEstate
Unreal Estate lets homeowners list and sell properties on their terms via a streamlined app. Sellers can choose their commission and save thousands in fees.
9. Landed
Landed partners with employers and institutions to offer down payment assistance through shared equity programs, helping employees and community members buy homes affordably.
10. Esusu
Esusu reports on-time rent payments to all three major U.S. credit bureaus, helping renters build credit while serving over 2 million rental units. It reached unicorn status with a $1B valuation after a $130M Series B raise in 2022.
11. Goby Homes
Goby Homes is a property transaction platform designed to increase transparency in real estate deals—offering secure document sharing, task tracking, and real-time status updates during the homebuying process .
12. Sparen
Sparen is an AI-driven closing platform that integrates home search, financing, inspections, and final transaction steps into one streamlined workflow, designed to accelerate and simplify the homebuying journey.
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