In September, the U.S. Food and Drug Administration (FDA) issued a recall for Neutrogena’s Makeup Remover Ultra-Soft Cleansing Towelettes due to bacterial contamination.
This case indicates that exposure to the product “may cause temporary or medically reversible adverse health consequences.”
This serves as a reminder that even widely trusted brands can fall short when it comes to product safety.
For beauty lovers who want high-performance products without questionable ingredients, now is the perfect time to explore consciously made cosmetics from Black founders who put inclusion and integrity at the center of their brands.
Here are some Black-owned makeup brands worth knowing for their commitment to safer and smarter beauty.
LYS Beauty
LYS (Love Yourself) Beauty brings clean, vegan, and cruelty-free makeup made for all. Founded by Tisha Thompson, LYS is known for inclusive shade ranges and complexion-first products powered by skin-loving ingredients.
LAMIK Beauty
LAMIK Beauty, created by Kim Roxie, stands for “Love and Makeup in Kindness.” The brand is fully vegan and rooted in natural, plant-powered ingredients.
The Lip Bar
Founded by Melissa Butler, The Lip Bar is a vegan, non-toxic beauty brand that proudly centers women of color. Every product, from lipsticks to skin tints, is powered by safe ingredients with high color payoff, performance, and quality.
LIPLOVE
Founded by Latrice Love, LIPLOVE offers multipurpose makeup and skincare with a “slow beauty” ethos. Its curated formulas are clean, vegan‑friendly, cruelty‑free, and built to simplify your routine with intentional, flexible products that move with your day
Plain Jane Beauty
Founded by Lake Louise, Plain Jane Beauty offers more than a dozen foundation shades, uses plant-based oils, natural mineral pigments, and ethically-sourced ingredients, and is committed to cruelty-free practices.
Ace Beauté
Founded by Niye Aniekan-Attang in 2015, the brand delivers vibrant color cosmetics with a cruelty-free promise. Best known for its ultra-pigmented eyeshadow palettes, Ace Beauté empowers individuals to express their unique style and embrace their true selves.
