Target has recently come under fire for its decisions regarding Diversity, Equity, and Inclusion (DEI) initiatives, sparking important conversations about corporate accountability.
While these discussions are necessary, it’s equally important to ensure that the backlash doesn’t inadvertently harm the Black-owned brands that have worked tirelessly to secure a place on Target’s shelves and website.
These businesses—many of which are small, independent, and founded by passionate entrepreneurs—deserve our support now more than ever.
Below, we’ve curated a list of Black-owned brands available at Target. We encourage you to shop directly from their websites whenever possible.
Beauty & Personal Care
- Scotch Porter: Grooming products for men, including beard balms and skincare items.
- TGIN (Thank God It’s Natural): Natural hair care for curly and wavy hair types.
- Kinky-Curly: Hair care products free from harsh chemicals.
- Camille Rose: Natural hair and body care inspired by gourmet ingredients.
- Black Opal: Skincare and makeup for deeper skin tones.
- Beauty Bakerie: Sweet-themed, long-lasting makeup products.
- The Lip Bar: Vegan, cruelty-free makeup with bold lip colors.
- Unsun Cosmetics: Mineral-based sunscreens for deeper skin tones.
- Black Girl Sunscreen: Sunscreen for women of color without white residue.
- Briogeo: Clean, natural hair care products.
- Pattern Beauty: Hair care for curly and coily textures by Tracee Ellis Ross.
- Uncle Funky’s Daughter: Hair care enhancing natural curls.
- Design Essentials: Professional-grade products for natural and relaxed hair.
- Miss Jessie’s: Innovative solutions for curly and wavy hair.
- Curls: Nourishing and defining hair care products.
- Thread Beauty: Bold and accessible beauty products.
- Hanahana Beauty: Skincare and body care inspired by West African traditions.
- Play Pits: A natural deodorant brand designed for active kids and adults.
- Young King Hair Care: A brand offering grooming products designed for boys and young men
- Donna’s Recipe: Vegan hair care brand founded by Tabitha Brown.
Home & Lifestyle
- Black Pepper Paperie Co.: Stationery, home goods, and textiles.
- Jungalow by Justina Blakeney: Vibrant decor and textiles.
- Satya + Sage: Handmade, eco-friendly candles infused with essential oils.
- Be Rooted: African and Caribbean-inspired home decor.
- Rochelle Porter: A design studio offering home décor, textiles, and accessories
Food & Beverage
- BLK & Bold: Coffee and tea supporting at-risk youth.
- Partake Foods: Allergy-friendly and vegan cookies.
- Me & The Bees Lemonade: Natural, honey-sweetened lemonade.
- A Dozen Cousins: Ready-to-eat meals inspired by Black and Latino recipes.
- Brooklyn Tea: High-quality, loose-leaf teas.
- McBride Sisters: Wines crafted by two sisters.
- Red Bay Coffee: Community-driven, sustainable coffee.
- Ezra Coffee: Artisanal coffee blends.
- Chicago French Press: Gourmet coffee with unique flavors.
- Pennie’s Tea: Bold and flavorful teas.
- La Fête du Rosé: Premium rosé inspired by diversity.
- Myles Comfort Foods: Comfort food products made with care and flavor.
- Sol Cacao: Artisanal, bean-to-bar chocolate crafted in the Bronx.
- The Get Down Coffee Co.: Specialty coffee celebrating Black culture and excellence.
- Kahawa 1893 Coffee: Premium Kenyan coffee supporting women farmers.
- Unite Foods: Protein bars inspired by global flavors.
- Pipcorn: Heirloom snacks, including popcorn, cheese balls, and crackers.
- Capitol City Mambo Sauce: Famous sweet and tangy Washington, D.C., wing sauce.
- Mocktail Club: Non-alcoholic cocktails made with natural ingredients.
- Viarae Wine: Premium wine brand celebrating culture and elegance.
- Junita’s Jar: A cookie brand offering ready-to-eat treats in various flavors
- Ghetto Gastro: Culinary products blending food and culture.
- Love Cork Screw: A wine brand offering culturally inspired wines with unique flavors
Toys & Activities
- Brilliant or BS: A trivia party game that offers a unique blend of fun and engagement.
- Fresh Dolls: Multicultural dolls representing authentic beauty and diversity.
- Cards For All People: Fun, culturally inspired card games like “Black Card Revoked.”
- Healthy Roots Dolls: Dolls designed to celebrate natural hair and diversity.
Apparel & Accessories
- Mateo New York: Contemporary jewelry designed with simplicity and elegance in mind.
- More Than Peach: Inclusive art supplies and educational tools for kids.
- HBCU Culture Shop: Provides accessible and fashionable apparel that celebrates HBCUs.
- Happy Hues: Essentials designed to bring style and practicality to baby and toddler care.
- Little Muffincakes: Culturally inspired baby and toddler accessories.
- Afro Unicorn: Celebrating uniqueness with clothing, accessories, and hair care items.
By supporting these brands directly, we can ensure that our dollars have the greatest impact on the entrepreneurs behind them.
Good morning Shoppe Black,
Thank you so much for this list. I looked at it twice and didn’t see Tabitha Brown’s name and products.
Thanks for all you do.
yes, and I also noticed it’s missing The Honey Pot
The Honey Pot is Black founded but not Black owned anymore. Beatrice Dixon, retains a minority stake in the company after its acquisition by Compass Diversified for $380 million. The existing management team continues to run the business under this new partnership.
This list is a keeper. Thank you for putting it together for Us to shop directly with the Brands.
Thanks we ALL need this !
Love the list but even more the catalyst it may become. I’ve shared it with all my friends and hope that everyone who sees your story and list will do the same. I know it is a great list and hope you will add more companies beyond target. Excellent job. Thanks so much!!!
Missing HoneyPot and Tabitha Brown!
Great list! Please consider adding Creamalicious Ice Cream to the list – owned and founded by a black woman and Executive Chef Liz Rogers
The link for Afro Unicorn is Target. Please update.
Done. Thanks!
What about Tabitha Brown?
Thank you very much. I’ve created lists before and shared with my family to encourage focusing on supporting us and keeping our businesses thriving. Oh and it looks like you left Tabitha Brown off the list.