Raynell “Supa Cent” Steward is transforming the cosmetics industry with her $50 million brand, The Crayon Case.
Hailing from uptown New Orleans, Supa Cent’s journey is a testament to resilience and unwavering determination. Dropping out of high school at 16, she embraced full-time work, kickstarting a journey that would redefine beauty entrepreneurship.
The turbulence of Hurricane Katrina forced her from Louisiana to Texas. Yet, her tenacity remained steadfast. Working at a restaurant became her training ground, teaching her crucial marketing and customer service skills.
The Crayon Case emerged from her passion for makeup and a vision of democratizing cosmetics. Its packaging, resembling a box of crayons, earned a spot on Oprah’s Favorite Things list, catapulting the brand into the limelight.
Supa Cent’s voyage, from Periscope tutorials to social media fame, resonated with a diverse audience. Her brand empowered women of color to experiment fearlessly with vibrant hues.
Her resolute commitment to quality and affordability propelled The Crayon Case to monumental success. Despite lucrative acquisition offers, Supa Cent remains resolutely dedicated to preserving her brand’s authenticity and community roots.
Supa Cent’s incredible achievements punctuate her journey. In 2018, she stunned the industry by selling $1 million worth of cosmetics in just 90 minutes on Black Friday. This was followed by a staggering $1.37 million sale in March 2019, cementing her brand’s dominance in the beauty market.
These milestones underscore not just Supa Cent’s entrepreneurial prowess but the unprecedented impact of her brand. Her refusal to compromise on quality or relinquish ownership to corporate entities is a testament to her commitment to community empowerment.
The Crayon Case’s meteoric rise disrupted norms, compelling industry giants to recognize the power of Black-owned beauty brands. Supa Cent’s unwavering dedication to quality and community has not only reshaped the beauty industry but also paved the way for aspiring entrepreneurs.
As the visionary behind The Crayon Case, Supa Cent’s impact is undeniable. Her outstanding sales figures are just a glimpse of her brand’s profound influence and reach in the beauty industry, making her a true pioneer in redefining beauty entrepreneurship.
