SHOPPE BLACK

Africa Focused Private Equity Firm Raises $900 Million

5 mins read

Development Partners International (DPI), a premier investment firm focused on Africa, today announced that African Development Partners III Fund (ADP III), has exceeded its US$800 million target, and is set to hold a final close at US$900 million, with an additional US$250m of dedicated co-investment capital. This brings a total of US$1.15 billion for investments on the continent. The fundraising establishes ADP III as one of the largest funds dedicated to investing global capital in Africa.

ADP III will invest in established and growing companies in industries that benefit from Africa’s fast-growing middle class and the increasing digital transformation of the continent. All investments have the highest standards of impact and environmental, social and governance (“ESG”) work. In doing this work DPI is using its proprietary DPI Management System (“DPIMS”) toolkit to deliver impact in line with 10 of the UN Sustainable Development goals, as well as driving the highest standards of ESG.

Runa Alam, co-founder and Chief Executive of DPI commented: “Africa remains an exciting investment destination with positive demographics, rising adoption of technology, and rising consumer and business spending. Against this backdrop, DPI has continued to generate top quartile returns by leveraging our team’s deep-rooted local expertise across the African continent.

“As we look towards the future with our ADP III fund, we will focus on innovation-driven companies leading the digital transformation of the economies in which they operate. In addition, our deep integration of impact and ESG initiatives in the investment life cycle has been widely recognised and ensures we are known as a trusted partner.”

ADP III secured capital from a broad range of leading pension and sovereign wealth funds, development finance institutions, endowment and foundations, insurance companies, fund-of-funds, asset managers, and impact investors. The global investor base represents 20 countries across North America, Europe, Middle East and Africa. In addition to strong support from existing investors, DPI welcomed over 25 new LPs into its investor base. This is testament to DPI’s track record and ability to create institutional-grade investment opportunities in Africa, while continuing to deliver sustained environmental and economic impact.

Joanne Yoo, Managing Director at DPI, said, “The strong support for ADP III validates our strategic focus, creative approach and investment discipline. We are grateful for the trust that our investors have placed in DPI, and we are confident that our talented team will continue to deliver competitive returns and impact.”

ADP III has made four investments to date, including:

  • Channel VAS, a leading global fintech business providing mobile financial services;
  • SICAM, a leading Tunisian tomato producer, in one of the largest private equity transactions undertaken in the country;
  • Kelix Bio, a biopharmaceutical platform broadening access to speciality generic drugs across Africa; and
  • MNT-Halan, Egypt’s leading fintech ecosystem.

Additionally, DPI has a significant pipeline of investment opportunities across the continent, focused on key sectors of the economy such as financial services, healthcare, agri-business, education, and telecom infrastructure.

DPI places an emphasis on promoting best in class standards in ESG through its investments, with the aim of creating institutionalised high-performing companies at exit. Working with its portfolio companies, DPI seeks to contribute to the UN Sustainable Development Goals by implementing its proprietary Impact and ESG Management System based on three key impact themes: Job Quality, Climate Change, and Gender Balance.

ADP III was the first African fund signatory to the Operating Principles for Impact Management (“Impact Principles”), an international market standard for impact investing and the first to be granted 2x Flagship Fund status, as part of the 2x Challenge, a gender-lens initiative.

PJT Park Hill acted as advisor and placement agent for ADP III, and Debevoise & Plimpton LLP served as legal adviser for the Fund.

Tony O. Lawson


Subscribe and Follow SHOPPE BLACK on Facebook, Instagram Twitter

Meet The CEO of Flutterwave, Nigeria’s Billion Dollar Startup

7 mins read

Launched in 2016 as a Nigerian and U.S.-based payments company with offices in Lagos and San Francisco, Flutterwave builds payments infrastructure that connects Africa to the global economy.

Flutterwave is also one of only four unicorns ($1 billion+ startups) in Africa. Two other unicorns are located in Nigeria—and one in Egypt.

We caught up with Flutterwave founder and CEO, Olugbenga “GB “Agboola to find out more about his company and its future plans.

flutterwave
Flutterwave Founder and CEO, Olugbenga “GB “Agboola

What inspired you to start Flutterwave?

We started Flutterwave due to the fragmented nature of payments in Africa— there were multiple ways of making and receiving payments within countries but cross-border payments remained a hassle. This made it difficult for individuals like myself or businesses to make or receive international payments in Africa. 

It was easier for me to send and receive money from the UK than to do the same from Lagos to Nairobi. We saw an opportunity to address this problem and worked with a group of passionate Engineers, Bankers, Designers, Builders, and Marketers to build Flutterwave, to simplify payments for endless possibilities.  

Today, we support international payments for over 34 countries and process payments across 150 currencies. We have over 300,000 businesses using our solutions to receive money from their customers and continue on their growth journey. 

During the lockdown, you helped set up digital storefronts for over 20,000 of your clients. Why was it important for you even though e-commerce isn’t part of your core business?

This was our own way of helping our customers cushion the impact of the pandemic. The lockdowns in 2020 meant that businesses that earlier depended on making physical sales were all out of revenue opportunities. We built out this solution to enable them to continue selling while they were at home. 

Flutterwave has over 25,000 businesses across Africa— some selling skincare, beauty products, others selling shoes and fashion items, etc on the Flutterwave Store. It’s interesting to note how small businesses are currently using the solutions and the huge opportunity this has for the future. 

Here are a few ways small businesses are using the solution. This barbecue Business—Smoked Barbecue in a Box offers home delivery with the support of Flutterwave Store. This cocktail company—Big Fish Cocktail offers unique drinks sold over the Flutterwave Store.  

flutterwave

What are some of your plans to offer payment services to US-based clients and companies?

We are excited for the opportunity to offer Flutterwave’s payment infrastructure to US-based clients and companies.  Currently, we are already working with merchants such as Uber, Netflix, and Microsoft on their expansion across Africa.  And, we have started talking to many other US-based merchants that have growth ambitions across the continent.  

We also have several strategic partnerships that will help us expand the services that we can offer to our merchant base and look forward to launching those in the near future for our US merchants.

What are your thoughts on the importance of African Americans being more involved in the African startup scene as founders and/or investors? 

First is the massive economic benefits and opportunities for African Americans to access the widely untapped trillion dollar economic opportunities both in Africa and in the US. By 2030, Africa will have 1.7 billion people and a combined consumer and business spending of 6.7 trillion U.S. dollars (Brookings). The continent is creating a new development path and harnessing the potential of its people and resources. 

Secondly is the socio-economic benefit. The African-American community can play a huge part in the prosperity of the continent by starting up or investing in businesses that will bring socio-economic change and employ more people on the continent. Advancing US-Africa trade, investment, and technology in Africa would unlock massive economic growth and increased prosperity for both regions.

flutterwave
Team Flutterwave

What future plans do you have that involve cryptocurrency?

We support our customers and help them in countries where they are compliant with the regulations. We are excited to explore diverse use cases of our solutions across the world and across various sectors in compliance with regulations guiding such sectors and countries. Our future plans include working with all stakeholders to better understand and use the technology in a way that protects the consumers.      

What advice do you have for those in the Diaspora that are interested in entering the rapidly growing tech startup space in Nigeria?

Just do it! Through skill share, knowledge share, and investments in the tech ecosystem, the African diaspora can help unlock some of the continent’s full potential. The best time to invest in Africa was a few years back.

The second best time is now. The continent is on the fast track in building cutting edge technologies across healthcare, payments, logistics, e-commerce and the market is readily available.

The regulators are also learning fast and catching up with the speedy innovations on the continent. Africa is rich in talent; the diaspora should consider looking inward for talents that can help build, run and scale their businesses. 

 

Tony O. Lawson


Subscribe and Follow SHOPPE BLACK on Facebook, Instagram Twitter

$126.5 Million SPAC Formed to Acquire Black Owned Firms

1 min read

Shawn Rochester is the CEO of Minority Equality Opportunities Acquisition Inc. (“MEOA”) the first minority-led special purpose acquisition company (SPAC) listed on the Nasdaq.

The company will focus its search and transactions on historically undercapitalized minority-owned/controlled businesses in various industry sectors across the country.

In this episode, Shawn discusses:

  • Being the only SPAC working with a Black owned bank
  • MEOA exceding its initial $100M goal and and raising $126M
  • How his company plans to help Black businesses grow through aquisition
  • What MBE’s need to have in place in order to qualify as an ideal investment
  • The need for more Black capital providers and Black led investment firms
  • The cultural disconnect that prevents some non Black firms from investing in Black companies.
  • The importance of building a well capitalized business infrastructure in the Black community
  • The inspiration behind his book “The Black Tax: The Cost of Being Black in America”

Don’t forget to LIKE the video and SUBSCRIBE to our YouTube channel!

Tony O. Lawson


Subscribe and Follow SHOPPE BLACK on Facebook, Instagram Twitter

This Black Owned Health Tech Company is Disrupting The Multi Billion Dollar Elder and Disability Care Industries

13 mins read

Due to the rising aging population and increasing prevalence of chronic diseases, there is a growing demand for home healthcare services. The US home care services industry was estimated at $96.9 billion in 2020.

Empathy is a digital health tech company that helps home health agencies streamline and improve all their administrative and care delivery tasks.

We spoke to founder Keziah Njuguna to learn more about her business.

Empathy founder, Keziah Njuguna

What inspired you to start Empathy Algorithm

I first started out in aeronautical engineering at the University of Central Missouri and stumbled upon home health as most of the people in my immediate social network were either agency owners or knew someone who worked at an agency.

I was quickly drawn into how selfless and fulfilling the nature of providing care was, but also in time discovered how venerable life as a senior receiving care could be in our society.

As someone who believes in finding solutions to problems in a practical and demonstrative manner,  I realized my life was fulfilled by changing the world one person at a time in one of the most selfless professions which is providing care to our aging population.

So what is Empathy exactly?

Empathy is an end to end home health platform that aims to revolutionize the entire care delivery process in elder and disability care. Basically, we provide a web and mobile software solution that empowers providers who provide home health services to deliver care that improves the quality of life for their clients and at the same time streamlines their entire care delivery and administrative tasks.

We also provide home health agencies with their own branded agency, caregiver, and family portal web and mobile apps that keep them connected 24/7 365 to their business. Whether you have a small agency with a few clients and caregivers or a big agency – we are at your service.

What are some of the stats in the elderly industry that show there’s an opportunity to help make money in this market?

Before looking at the numbers on a page, I think it’s important to internalize that each and every one of us will become of senior age if we are fortunate. It’s inevitable that your parents, your brothers, your sisters, your husbands, your wives and yourself, will need some sort of care. You can’t escape it.  And the amount of care needed will increase as time moves on.

In the United States, elderly age is considered anyone age 65 and above and the demand/need for care begins and increases from this point on. There are 10,000 people turning 65 every single day in the USA and there will be over 2.5 million elders in one year who will need care at some point in their lives. Now compound that by 10 or 20 years and the numbers are staggering and opportunities endless.

According to Congressional Budget Office, elder care needs will increase to 3% of GDP by 2050. This means for the next foreseeable future, the home health business will be one of the most stable careers that can guarantee upward mobility especially for minorities who are at the front lines as caregivers and agency owners. Entire communities could directly benefit from ownership in home health businesses.

Can you tell us about your plans to help others create their home health business?

As I mentioned before, there are 10,000 people in the United States turning 65 every day, which means 10,000 potential clients that will require care needs from caregivers and home agency owners. The potential as a home agency business owner or independent caregiver is huge.

Most people in our community have considered starting entering the home health business either as a home health agency or independent caregiver but do not know where to start. There are also a good number of existing agency owners who are having issues running and growing their home health agency business to the next level. Our goal is to create an information pipeline for both.

A large number of caregivers and agency owners in the home health business are women and specifically women of color. As a woman and business owner with over 10 years of experience in the home health industry, I believe there’s a massive opportunity for women to be the guardians of providing care to the vulnerable in our communities and as such, should be the beneficiaries of the benefits that are accorded to business owners – upward mobility, job satisfaction and the betterment of their community.

To that end, Empathy not only provides you with the tools to run a successful home health agency but a wealth of education that caters to providers regardless if you are new or seasoned in the industry. I write a weekly blog that guides your home health business journey from how to get your first client, to how to run a large major home health agency with multiple clients.

We try to focus on the tiny details that would typically get lost such as how to create a professional client payment sheet that helps agencies submit a form to clients showing their agency care rates. We provide a wealth of free information on how to successfully run your agency which can be found on our blog at www.empathyalgorithm.com

We know how steep the learning curve can be in the home health industry, so I try my best to provide years of my knowledge free to our users so they can focus on what’s important which is providing care and growing their business.

Why did Empathy come up with a mobile app for agencies?

We wanted to make running your home health business not just easy but accessible from anywhere and at any time. The advent of Covid has forced us to rethink how we view the workplace and it is no different in the home health industry where remote working is not just essential but is a necessity.

As someone with a background in home health especially in the care delivery process, we have to be on site and on our feet. It became apparent to us that the care delivery process i.e the taking care of your client and administrative tasks eg invoicing and payroll, must be seamlessly connected and accessible on site and remotely.

For example, if you have to create a note or make changes on a client medication reminder, that information needs to be shared in real time with your caregivers as opposed to going to your work desk and sending an email. We knew that it is important for agencies to have their own branded portals that connect them to their caregivers and their clients on the web and mobile app.

The mobile app allows agencies to have 3 branded apps under their business which are an Agency, Caregiver, and Family.

We also wanted to help every single agency to maintain a high standard of professionalism for their business that is consistent from day to day. From clinical documentation such as care notes and administrative documentation such as invoices, timesheets, and payroll, our mobile applications help agencies maintain a consistently good quality of service for their clients and this was very important to us.

So if I just want to start or considering starting a home health business or even have an agency already how do I get involved?

If you currently do not have a home health business I recommend subscribing to our blog and follow my posts on how to start and grow your home health business. We try to give you an overview of the business but also the little details that will guide you along the journey.

If you are an existing agency owner l please download our app and request a tutorial on how to get your business up and running with empathy. Empathy agency is available on the Apple App Store as well as Google Play for agencies, caregivers, and family members.

At Empathy, we try to reduce the learning curve when it comes to running and growing your home health business.

Where do you see empathy in the future or in years to come?

I see Empathy as a vehicle for women’s empowerment in business ownership and especially for women of color like myself who have benefited from this industry. I also see Empathy algorithm as a healthcare tech company that can simultaneously address some of the issues in the eldercare industry

We have seen the conversation around health equality and from the perspective of access to care, but we have never really had the conversation around health equity from the perspective of access to upward mobility. We try to address that by providing a pipeline for new and existing home health agencies to thrive.

Similarly, There’s also a myriad of issues facing the home health industry, especially in the elder care segment. These are fragmented collective national issues that we believe Empathy can tackle not just from a business perspective, but for our collective greater good.

I believe Empathy algorithm is positioned to address these issues head on not just now but also in the future.

Any parting advice for people in or wanting to get into the home health industry?

The opportunities in the home health industry are massive and will only continue to grow for the next 30-40 years. You can replace or outsource people in the general workplace with machines and all sorts of automation but you can’t replace care provided to you by another human being…well at least for now. The Empathy and compassion that come with the human touch are irreplaceable.

No one said it would be easy – but once you get into the groove of it, things really get moving.

Watch the interview here:

 

Tony O. Lawson


Subscribe and Follow SHOPPE BLACK on Facebook, Instagram Twitter

Melvin Van Peebles, Godfather of Black Cinema, Dies at 89

3 mins read

Melvin Van Peebles, the pioneering filmmaker behind the 1970s films Watermelon Man and Sweet Sweetback’s Baadasssss Song, has died. He was 89.

Van Peebles, the father of actor-director Mario Van Peebles, died Tuesday night at his home in Manhattan. His family, The Criterion Collection and Janus Films announced his death in a statement.

melvin van peebles

“In an unparalleled career distinguished by relentless innovation, boundless curiosity and spiritual empathy, Melvin Van Peebles made an indelible mark on the international cultural landscape through his films, novels, plays and music,” the statement read. “His work continues to be essential and is being celebrated at the New York Film Festival this weekend with a 50th anniversary screening of his landmark film Sweet Sweetback’s Baadasssss Song; a Criterion Collection box set, Melvin Van Peebles: Essential Films, next week; and a revival of his play Ain’t Supposed to Die a Natural Death, slated for a return to Broadway next year.”

Considered by many to be the godfather of modern Black cinema, Van Peebles was an influential link to a younger generation of African-American filmmakers that includes Spike Lee and John Singleton. The Chicago native also was a novelist, theater impresario, songwriter, musician and painter.

Van Peebles was living in Paris when the first feature he wrote and directed, The Story of a Three-Day Pass, attracted attention and put him on the radar at Columbia Pictures. The studio selected him to direct Watermelon Man (1970), a racial satire that starred Godfrey Cambridge as Jeff Gerber, a bigoted white insurance salesman who goes to the bathroom in his suburban home in the middle of the night and discovers he’s Black. Very few African-Americans were directing in Hollywood at the time.

On the strength of that movie’s success, Columbia offered Van Peebles a three-picture deal but wanted no part of his next project, Sweet Sweetback’s Baadasssss Song (1971). Helped by a $50,000 loan from Bill Cosby, he wrote, directed, produced, scored and edited the renegade film while starring as its anti-hero, a ladies man with superhero lovemaking abilities who battles the corrupt white establishment in Los Angeles.

Van Peebles made Sweetback in 19 days for a reported $500,000. It opened in only two venues, in Atlanta and Detroit, but fueled by strong word-of-mouth from working-class African-Americans and a soundtrack of music performed by Earth, Wind & Fire, the picture raked in more than $10 million, making it the highest-grossing independent film in history at the time. (The opening credits note that the star of the film is “The Black Community.”)

Read the rest on Hollywood Reporter

NBA Player CJ McCollum Now Owns a 300-Acre Vineyard

1 min read

NBA star and vintner CJ McCollum has purchased a 318-acre property, located in Oregon’s Yamhill-Carlton appellation, for his Heritage 91 wine label.

The soon-to-be 30-year-old shooting guard for the Portland Trail Blazers appears to be the first active NBA player to own his own vineyard.

CJ McCollum
CREDIT: JUSTIN TUCKER

The still-to-be-named vineyard is a 318-acre property in the Willamette Valley’s Yamhill-Carlton AVA, located just west of the Chehalem Mountains where the label’s grapes are currently grown.

Related: Black Owned Wine Businesses You Should Know

According to an announcement, the farm — which borders Resonance Vineyard — features “multiple micro-climates, a five-acre reservoir, several irrigation ponds, a rock quarry, and a nursery operation.”

The Heritage 91 property is in the Yamhill-Carlton appellation, right next door to Louis Jadot’s Oregon vineyard. (Oregon First)

The McCollums say they are hoping to begin laying out the vineyard next year, working with local experts to find the best clones for the land, implying that it may be some time before the wine is actually produced from grapes grown on the site.

So in the meantime, McCollum Heritage 91 wines will continue to be produced with their current, founding partner, Adelsheim Vineyard.

Source: Wine Spectator and Food &Wine


Subscribe and Follow SHOPPE BLACK on Facebook, Instagram &Twitter


 Get your SHOPPE BLACK Apparel!

Black Farmer’s Are Fighting to Be Saved As The Number of Black Owned Farms Grows Smaller

4 mins read

Black farmers in the U.S. have shouldered many blows, but this time, their livelihoods are seriously at risk of extinction. The days when Black farms flourished around the nation are long gone, and now out of the 3.4 million farmers in the U.S. today, only 45,000 are Black, according to the U.S. Department of Agriculture (USDA).

So, what happened? How did we go from nearly 1 million Black farms to fewer than 36,000 today? Black farmers say that a combination of systematic racism, discriminatory government policies, and more recently, the effects of the pandemic have led to their downfall.

Without loans from lenders such as the USDA that allows farmers to buy seed, scale, and support themselves during the times between harvest, Black farmers are forced to shut down their farms and say goodbye to a legacy of agriculture.

According to Natalie Belize, author of “We Are Each Other’s Harvest: Celebrating African American Farmers, Land, and Legacy,”the cycle of the mistreatment of Black farmers has persisted for decades, and its “cascading” effects leaves farmers paralyzed as they face a mountain of growing debt.

And now, with the disproportionate economic and physical effects of the pandemic on Black people, Black farmers require critical help and fast. But just when the government has finally stepped up to the plate to provide financial relief for Black farmers, a judge has pushed back and put the money on hold as white farmers cry reverse discrimination.

If passed, the relief plan proposed by the Biden administration will provide $4 billion in loan forgiveness for socially disadvantaged Black, Indigenous, Hispanic, Alaskan native, Asian American, or Pacific Islander farmers. White farmers are ineligible for relief, hence why they believe that the relief package is unconstitutional.

But non-White farmers have been victims of the mistreatment of the USDA for over a century. Not only were Black people not given the 40 acres and a mule following the Civil War that they were promised, but since then, they have been repeatedly denied loans, forced to foreclose their farms, and watch as white farmers reaped the benefits.

Although the USDA has many spokespersons who say that the institution is committed to eradicating racist and discriminatory practices, many Black farmers just don’t buy it, like John Wesley Boyd Jr.

“I think discrimination is still pervasive. I think that it’s done in a much subtler way,” Boyd said to CBS News. “I don’t think you’re going to see many USDA officials spitting on people now or maybe calling them colored, but they aren’t lending them any money—the way they lend White farmers.”

The relief program that Black farmers have been desperately waiting for is still halted and in the hands of U.S. Judge Marcia Morales Howard. So as white and Black farmers alike wait for a motion to be ruled, all Black farmers can do now is continue to fight and keep hope so that they stay afloat.

Written by Reese Williams


Subscribe and Follow SHOPPE BLACK on Facebook, Instagram Twitter

Black Owned Insurtech Startup in UK Hits Billion Dollar Valuation

2 mins read

Insurtech is a term that barely existed five years ago. It is used to describe the use of technology to disrupt the insurance industry. Because the global market is expected to reach $60 billion by 2028, companies operating in this space are attracting a lot of investor attention.

One such company is Marshmallow, a Black owned insurtech startup that recently reached a valuation of over $1.25 billion, becoming the newest and one of only two Black owned billion dollar (pound) startups in the UK.

The valuation came after an $85 million funding round, bringing the total amount raised by the company in the last year to more than $100 million.

Founded in 2017, by Oliver Kent-Braham, his twin brother Alexander Kent-Braham, and David Goate, the company aims to modernize the insurance industry by using data to provide more affordable auto insurance to customers who fall outside the typical “good risk” profile. These often include immigrants, expats, and people traveling within the UK.

Marshmallow has expanded its staff by more than 200% in the past year to around 170 people, and also plans to use its funding to hire 400 more over the next two years and to expand overseas and into other types of insurance beyond the auto segment.

“Customers are voting with their feet — and they clearly want a modern insurance offering,” Oliver Kent-Braham, co-founder and chief executive of Marshmallow, said.

Tony O. Lawson


Subscribe and Follow SHOPPE BLACK on Facebook, Instagram Twitter

Black Owned Bank From Detroit to open a location in Minneapolis

2 mins read

First Independence is a Detroit-based, Black owned bank and one of only 18 Black owned full-service banks in the U.S. In late August, it filed an application with the Federal Deposit Insurance Corporation to open a branch in Minneapolis.

The “full service” bank is expected to open a branch in early November. Another location may open by the middle of 2022, First Independence Bank chairman and CEO Kenneth Kelly said at a news conference.

“Banks are beacons of hope in their communities, and we intend to be that for the people of Minneapolis, St. Paul and the rest of the Twin Cities, particularly those who are unbanked or underbanked throughout the region,” Kelly said.

Related: Black Owned Banks Still Operating in 2021

Its arrival is supported by five banks in the Twin Cities — Bank of America, Bremer Bank, Huntington Bank, U.S. Bank and Wells Fargo, who will assist with capital, research, marketing and other services.

The incoming university location was formerly a Wells Fargo bank. In March 2020, Wells Fargo made a $50 million investment in 13 Black-Owned Banks, including First Independence. Bank of America also invested in September 2020, taking equity stakes of about 5% in First Independence Bank.

The bank hopes to lessen racial disparities with a home loan program intended to reduce the gaps between Black and white homeowners and a loan program to help establish a credit score or repair personal credit, Kelly said. As a Community Development Financial Institution, the bank will have more favorable lending rates to individuals in low-income areas.


Subscribe and Follow SHOPPE BLACK on Facebook, Instagram Twitter


 Get your SHOPPE BLACK Apparel!

Venus Williams Supports Mental Health with the Launch of her $2 Million Free Therapy Initiative

4 mins read

As the struggle against mental health challenges continues, Venus Williams has joined the league of star athletes to support mental health with the announcement of her $2 million worth of free mental health therapy initiative. This initiative will be in partnership with BetterHelp and the Women’s Tennis Association (WTA).

Announcing this partnership in a recent statement, the tennis star said, “The challenge of taking care of our mental health through the ups and downs of life is something that all of us, no matter our background, can relate to”.

She went ahead to share her excitement in the partnership, “Now, more than ever, we need to create an accepting and open environment to seek professional mental health therapy, which is why I am so excited to partner with BetterHelp and the WTA to provide access to free therapy and help raise awareness”

This partnership is aimed at providing free one-month therapy via the BetterHelp counseling website. According to the statement, the first $1 million is already accessible while the rest of the fund will be spread, $500 on each ace hit, throughout the remainder of the 2021 WTA Tour season.

Alon Matas, the BetterHelp President, while commenting on the relevance of the partnership said, “We are thrilled to partner with Venus and the WTA to bring greater awareness and access to therapy. Especially today, it is important that we take care of our mental well-being, and therapy provides the space and time to do just that”

As issues concerning mental health continue to gain momentum around the country, Venus William’s colleague, Naomi Osaka recently came out to disclose her personal battles with mental health. She cited anxiety and depression as her reasons for withdrawal from her May and June games. This, according to the tennis star, was to enable her to have some ‘personal time’ before rejoining the games at the Tokyo Summer Olympics in July.

In the wake of the increased conversation on mental health, the United States Tennis Association (USTA) is making efforts to cater to the mental health of its players. One of such efforts is the availability of licensed mental health professionals together with other support provisions which players can access within the duration of this US Open.

Sadly, neither of the Williams sisters is participating in this last key Tennis tournament of 2021 due to different injuries. “It is super, super, super disappointing” lamented in a statement issued via a social media video concerning her absence from the tournament. Venus Williams continued, “I’ve been having some issues with my leg all this summer. Just couldn’t work through it… I just was unable to figure out the equation, and there have been so many times when I was able to figure it out. This time, I couldn’t just make any miracles work”.

However, her contribution towards mental health will go a long way to boost the mental health and morale of players and non-players in the US and beyond.

Subscribe and Follow SHOPPE BLACK on Facebook, Instagram Twitter

1 44 45 46 47 48 127