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social media

5 mins read

TikTok Marketing: 3 Effective Ways to get Your Business Noticed

TikTok’s influence can no longer be ignored. Aside from being the preferred procrastination tool for many a teenager, the app has had a profound impact on sound and culture in the modern world — and savvy businesses worldwide are eager to get in on the action (and, of course, money) through TikTok marketing.

The content of videos is up to the creator’s imagination. While some users create content that brings attention to a current social issue, others focus on humor and levity as the point of their videos.

With TikTok being so accessible and simple to use, it’s opened up the door for businesses to get noticed and interact directly with consumers.

How to set up TikTok for Business

With a TikTok for Business account, you can add more information to your profile and access real-time metrics and audience insights.

  1. Go to your profile page.
  2. Open the Settings and Privacy tab in the top right corner.
  3. Tap Manage account.
  4. Under Account control, choose Switch to Business Account.
  5. Choose the category that best describes your account—Tiktok offers categories from Art & Crafts to Personal Blog to Fitness to Machinery & Equipment.
  6. From there, you can add a business website and email to your profile, and you’re ready to roll.

How Can I Market My Business on TikTok?

There are three primary ways that businesses can get their brand noticed on TikTok.

1. Influencer Marketing

There are plenty of big stars in the TikTok world, and one of the simplest ways to get your brand noticed is simply to have a big name promote it.

While there are many people with “worldwide” influence, if you sell to a niche market or location, you could consider finding an influencer who already has credibility in your niche and making a deal with them.

2. Produce Your Own Videos

This one is obvious: you (as a business or as an individual) can create content directly through your own TikTok account. The advantages of this approach are that consumers have a way to communicate directly with your business through the comments on your videos, and they can follow you to receive more of your brand’s content.

Your videos aren’t limited to traditional advertisements where you explore the benefits of your products. The sky is the limit when it comes to potential content: consider posting about the history of your brand, an adjacent social cause you donate a percentage of your profits to, or an “account takeover” style of video where you simply post about your daily life.

If you’re looking for inspiration, spend some time swiping through your For You page and find out what sort of videos are currently popular. Taking advantage of trendy sounds or challenges can help get you noticed!

3. TikTok Advertising

Sometimes traditional advertising is the way to go, although if you’re suspecting that TikTok advertising is far from traditional, you’re right. Again, your creativity can shine in short-form videos!

The difference between simply creating your own content for your account and using TikTok advertising is that you’re paying TikTok directly for marketing. This means that your reach is much higher than it may be from simply posting your own content. There are a few different types of ads you can place on TikTok.

In-Feed Ads

These are ads you make yourself and can include spark ads, video ads, carousel ads, and image ads. These are pretty easy to create and purchase, so they’re a great way to get your feet wet in the world of TikTok advertising.

Advertising for Managed Brands

If you’re interested in working with a TikTok sales representative, you’ll have more formatting options available for your in-feed ads. These include topview ads, branded effects, and branded hashtag challenges.

Hashtag challenges are an incredibly effective way to get your business noticed. If the challenge takes off and goes viral, you’ll have many videos using your hashtag that redirect to your business. You’ll pay for the initial videos under the hashtag, but soon users will start doing the rest.

-Tony O. Lawson

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4 mins read

Instagram Hashtags: A Quick Guide for 2022

Instagram hashtags have the potential to make or break your Instagram marketing strategy. When you use them properly, your posts will be seen by more people who are interested in your products or brand.

However, if you use them improperly, you can cause harm, ranging from annoying potential followers to being penalized by Instagram’s algorithm.

Continue reading to find out how to use Instagram hashtags successfully in 2022.

Four Ways to Use Instagram Hashtags

You can use hashtags on Instagram in four different ways — in posts, on Instagram Stories, on IGTV, and in reels. Let’s take a closer look at these:

Instagram Stories

  • You can add up to 10 hashtags
  • You can add a location, poll, question, countdown, quiz, donation sticker, or GIF
  • You may mention up to ten accounts in one story
  • It is possible to tag 1 product (available to Business Accounts with Shopping enabled)

Instagram Stories can be used by brands to:

  • Motivate
  • Educate
  • Run polls
  • Organize a Q&A session
  • Share customer feedback
  • Showcase the products or services
  • Share behind-the-scenes of the business or event

Show the people behind your company—you’ll notice that the more stories you add, the more engagement you’ll gain.

Instagram Posts

  • You can add up to 30 hashtags
  • To rank on Google, add Instagram alt text to your images
  • You can mark up to 5 products per post (for Instagram Business Account owners with Shopping enabled)
  • Make sure you tag up to 20 accounts for a greater chance of being featured on other pages.


Pro Tip: To outwit Instagram’s algorithm and increase your reach, try to get as many likes and comments as possible within the first hour of posting.

Joining a niche pod—an Instagram group of like-minded users interested in each other’s content and mutual support—is one way to accomplish this.

Members of the group like and comment on Instagram posts immediately after they are posted, which increases engagement, visibility, and attracts new followers.

It is critical to seek out like-minded users and to be genuine about the content you promote.

Instagram Reels

  • Allow you to include up to 30 hashtags.
  • Upload your Instagram Reel video to your Instagram Feed.
  • Up to 30 products or a product collection can be tagged.

An Instagram reel is a 15, 30, or 60-second video that includes audio from Instagram’s music library or something you provide. It is also possible to use augmented reality (AR) effects. Your reel could be noticed by a global audience if you have a public account.

When you share reels with specific songs, hashtags, or effects, your reel may show up on dedicated pages when a user clicks on that song, hashtag, or effect. Once your reel is ready, you can add hashtags.


  • Include clickable links in captions.
  • Include up to 30 hashtags.
  • Add a cover photo and share IGTV videos to your Instagram feed.

IGTV videos must be at least one minute long, and can also be up to 15 minutes long if uploaded from a mobile device or 60 minutes long if uploaded from the web.

At Shoppe Black, we can help you utilize the power of Instagram to create a strong and effective content marketing strategy. To find out more, email us at