TikTok’s influence can no longer be ignored. Aside from being the preferred procrastination tool for many a teenager, the app has had a profound impact on sound and culture in the modern world — and savvy businesses worldwide are eager to get in on the action (and, of course, money) through TikTok marketing.
The content of videos is up to the creator’s imagination. While some users create content that brings attention to a current social issue, others focus on humor and levity as the point of their videos.
With TikTok being so accessible and simple to use, it’s opened up the door for businesses to get noticed and interact directly with consumers.
How to set up TikTok for Business
With a TikTok for Business account, you can add more information to your profile and access real-time metrics and audience insights.
- Go to your profile page.
- Open the Settings and Privacy tab in the top right corner.
- Tap Manage account.
- Under Account control, choose Switch to Business Account.
- Choose the category that best describes your account—Tiktok offers categories from Art & Crafts to Personal Blog to Fitness to Machinery & Equipment.
- From there, you can add a business website and email to your profile, and you’re ready to roll.
How Can I Market My Business on TikTok?
There are three primary ways that businesses can get their brand noticed on TikTok.
1. Influencer Marketing
There are plenty of big stars in the TikTok world, and one of the simplest ways to get your brand noticed is simply to have a big name promote it.
While there are many people with “worldwide” influence, if you sell to a niche market or location, you could consider finding an influencer who already has credibility in your niche and making a deal with them.
2. Produce Your Own Videos
This one is obvious: you (as a business or as an individual) can create content directly through your own TikTok account. The advantages of this approach are that consumers have a way to communicate directly with your business through the comments on your videos, and they can follow you to receive more of your brand’s content.
Your videos aren’t limited to traditional advertisements where you explore the benefits of your products. The sky is the limit when it comes to potential content: consider posting about the history of your brand, an adjacent social cause you donate a percentage of your profits to, or an “account takeover” style of video where you simply post about your daily life.
If you’re looking for inspiration, spend some time swiping through your For You page and find out what sort of videos are currently popular. Taking advantage of trendy sounds or challenges can help get you noticed!
3. TikTok Advertising
Sometimes traditional advertising is the way to go, although if you’re suspecting that TikTok advertising is far from traditional, you’re right. Again, your creativity can shine in short-form videos!
The difference between simply creating your own content for your account and using TikTok advertising is that you’re paying TikTok directly for marketing. This means that your reach is much higher than it may be from simply posting your own content. There are a few different types of ads you can place on TikTok.
In-Feed Ads
These are ads you make yourself and can include spark ads, video ads, carousel ads, and image ads. These are pretty easy to create and purchase, so they’re a great way to get your feet wet in the world of TikTok advertising.
Advertising for Managed Brands
If you’re interested in working with a TikTok sales representative, you’ll have more formatting options available for your in-feed ads. These include topview ads, branded effects, and branded hashtag challenges.
Hashtag challenges are an incredibly effective way to get your business noticed. If the challenge takes off and goes viral, you’ll have many videos using your hashtag that redirect to your business. You’ll pay for the initial videos under the hashtag, but soon users will start doing the rest.
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