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metaverse

Published on
2 mins read

Web3 Revenue Strategies for Entrepreneurs and Creators

Web3 revenue strategies

As digital assets (NFTs, DAOs, the metaverse, and blockchain tech) become more mainstream, the need to develop effective Web3 revenue strategies is becoming increasingly important.

JoAnn Holmes practices in the areas of digital asset law and intellectual property licensing. She helps innovators, brands, and creators monetize IP, build Web3 revenue, and manage evolving legal risks.

She advises digital asset clients on a variety of issues including NFT launches, brand partnerships, DAO governance, and metaverse assets.  She also provides strategy sessions to help design and launch Web3 products and services, legal consultations for early stage projects, and recurring advisory services for scaling organizations.

For 20 years, Jo has successfully negotiated with Fortune 100s companies and managed IP portfolios spanning 150 countries that generate over $2 billion in annual revenue.

We caught up with her to find out more about her work.

VIDEO CHAPTERS

0:00 – Intro

0:39 – What inspired her to start her law firm.

2:36 – Why she pivoted to focus on digital assets/Web3.

3:57 – How Web3 differs from the present and previous versions of the internet.

6:36 – Why businesses, brands, and creators should consider incorporating Web3 technology.

8:53 – Types of businesses are best suited for a Web3 strategy.

14:00 – The first steps a brand or business should take in developing a Web3 strategy.

20:26 – How Web3 is influencing laws internationally.

25:40 – Using Web3 to advance diversity and racial equity in tech ecosystems.

32:33 – Contact info

Disclaimer: The information provided does not, and is not intended to, constitute legal advice; instead, all information provided is for general informational purposes only.

Tony O. Lawson

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Published on
4 mins read

5 Ways to Get Funding for your Web3 Startup

web3

Raising funds to get your Web3 startup off the ground can be challenging and overwhelming. However, there are a few tried-and-tested methods that you can try to attract capital for your Web3 venture. This article will explain some of these methods to you.

1. Self Investing & Asking Peers

Some founders of startups choose to invest their own money into the startup. Investing in your own idea is a sign of trust and confidence that could appeal to potential external investors. It shows them that you have faith in your project and are willing to take financial risks for it.

Also, if you’re a founder of a Web3 startup, don’t overlook your personal network as potential investors. If you know friends, family, neighbors, or colleagues looking for new investment opportunities, pitch your idea to them.

However, you and your peers alone cannot fund the entire startup. Once you’ve garnered as many funds as possible from your peers and contacts, you need to look to other external sources to get your startup on its feet.

2. Grants from Traditional Entities

Grants are pretty popular among the Web3 community as they are an important source of non-repayable funds. You also don’t have to give up any equity in your company when you accept a grant.

You can take advantage of this by applying for grants offered by traditional organizations that are part of the public and the private sector. Some of these organizations are looking to grant funding to promising startups aiming for innovation in the Web3 space.

When applying for grants from traditional organizations, however, remember that they come with specific stipulations, so read the fine print.

3. Grants from within the Web3 Industry

Many renowned organizations within the Web3 industries are looking to offer grants to startups that use their particular technology. For example, big names like Ethereum, Solana, or Cardano can offer you substantial funding, but the competition can be too fierce.

You could also consider grants offered by newer blockchain players in the market. Establishing your startup on one blockchain network can help you raise funds to expand your idea to others.

4. Web3 Accelerators & Incubators

Startup accelerators and incubators are typically designed to help fresh entrepreneurs grow by providing training, education, and a sufficient workspace. While they may not always be direct sources of funding, they do prepare you for the next steps in fundraising.

If you’re still developing the skills or confidence to build your startup and pitch to potential investors, accelerators and incubators could be of great help to you. However, ensure that when choosing an accelerator or an incubator, you pick one that caters specifically to Web3 startups.

5.   Web3 Crowdfunding

While crowdfunding isn’t a new concept, it works slightly differently for a Web3 startup. Mostly because crowdfunding for new Web3 projects happens on blockchain networks. You can find various decentralized crowdfunding platforms that aim to raise funds from the wider Web3 community to help DAO projects. You can browse through your options and create a crowdfunding campaign for your startup!

Do extensive research on how each of these funding sources could benefit the startup idea you have in mind. Before approaching potential investors for funding, think of optimal ways to create and market your brand and get comfortable with pitching to investors.

Tony O. Lawson

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Published on
4 mins read

NFTs : Everything You Need to Know

nfts

Lately, you can’t go anywhere on the internet without stumbling across tweets, memes, or newspaper articles about NFTs. They seem to be all the rave these days, and almost everyone has something to say about them.

But what exactly are NFTs? If you find yourself asking this question, keep reading! In this article, we break down everything you need to know about NFTs, including what they are, how they work, and how they differ from cryptocurrency.

What Is an NFT?

Non-fungible tokens (NFTs) are cryptographic assets on a blockchain with unique identification codes and metadata. These codes and data distinguish them from each other. NFTs digitally represent real-world objects such as music, gaming perks, art, and videos. They can be bought and sold online with cryptocurrency.

NFTs are usually encoded with the same underlying programming as cryptocurrencies, such as Bitcoin or Ethereum. However, that’s the only similarity between NFTs and cryptocurrency.

How Does an NFT Differ from Cryptocurrency?

Cryptocurrency is fungible, meaning that they are equal in value, and you can trade them in exchange for another. For example, if you trade a bitcoin for another bitcoin, you still have the exact same thing. Cryptocurrency’s fungibility makes it a trusted medium of exchange for commercial transactions on a blockchain.

NFTs, on the other hand, are non-fungible, meaning that they are unique and cannot be replaced with something else. NFTs have a unique digital signature that makes it impossible for them to be valued equally. This also means that you can’t exchange one NFT for another. If you want to exchange one video clip of a dance routine for another video clip of a dance routine, you can’t if they’re both NFTs.

How Does it Work?

NFTs exist on a blockchain, usually the Ethereum blockchain, although other blockchains support them too. All NFTs are minted or created from tangible and intangible objects such as art, music, GIFs, videos, collectibles, designer sneakers, video game avatars & skins, tweets, and much more.

NFTs are digital collector’s items, where the buyer obtains exclusive ownership rights, But instead of having a tangible charcoal portrait up on your wall, you’d get a digital file. Two people cannot own an NFT at the same time. An NFT’s unique data makes it easy to verify ownership in case of a dispute. If you created or own an NFT, you can also store metadata within the NFT, such as an artist’s signature.

How to Buy an NFT?

If you’d like in on the NFT scene, the first thing you need to do is set up a digital wallet that helps you store NFTs and cryptocurrencies, such as Ether. Most NFT providers don’t accept other cryptocurrencies.

Once you stock your digital wallet, you can shop from a large number of NFT trading sites, including OpeanSea, SuperRare, and Rarible.

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Published on
4 mins read

Metaverse Marketing: Opportunities and Strategies for Brands

metaverse

Traditional marketing approaches are no longer sufficient. Marketing methods are evolving, and marketers must adapt to the new environment. Through metaverse marketing, companies and brands have a chance to reach a global market.

Some of the world’s most well-known brands have already begun to integrate and build their digital presence in the metaverse.

Is there anything else it entails? Keep reading to find out what marketing in the metaverse is all about, and what opportunities it offers.

What is the Metaverse?

The metaverse is a persistent, online, three-dimensional universe that integrates numerous virtual spaces. It can be compared to a future version of the internet. The metaverse will allow people to work, meet, play games, and socialize together in these 3D places.

It combines multiple elements of technology, such as augmented reality, virtual reality, and video where users “live” in a digital world. In the metaverse, users will work, play and stay connected with friends through everything from concerts and conferences to virtual trips around the world.

Metaverse Marketing: Opportunities

Although the metaverse has been around for some time and some companies have even experimented with metaverse marketing, the guidelines for mainstream marketing for most brands have not yet been established.

As new technologies are introduced almost daily, it is still unclear how to make the most of metaverse marketing by creating the perfect marketing plan.

Establishing these rules and developing appropriate strategies might just be the key to achieving success in the metaverse for a brand. Here are a few strategies being pursued by some brands.

Accessibility and Availability of Virtual Venues

The earliest websites were able to take their brands and businesses to the next level by simply being there first. Today, brands enjoy the same opportunity, but on a much larger scale.

Brands can now design fully immersive and engaging virtual venues, universes, and locations from scratch using 3D virtual reality technology.

Creating virtual venues, worlds, and spaces in which to hold events and experiences is instantly possible in the metaverse for brands.

Virtual Ownership Made Simple

Since people spend a lot of time online every single day, there is a higher value placed on digital assets and the showcase of acquiring virtual ownership rights.

In the world of virtual ownership, non-fungible tokens (NFTs) are the most popular because they make it possible for individuals, businesses, and creators to own these virtual assets and to transfer them with other virtual entities at will.

Real World and Virtual Entertainment Redefined

Whether we like it or not, the line between real and virtual interactions is getting more and more blurred, resulting in new forms of entertainment and immersive virtual reality experiences.

New experiences are frequently participatory and shared by a group of individuals nowadays, resulting in the transfer of physical behavior to all sorts of digital platforms and creating an entirely new reality.

Establishing a Brand Presence Everywhere

A lesson that brands and retailers around the world realized as a result of the pandemic was that their digital presence cannot be ignored any longer.

The pandemic caused the whole world to shut down, forcing merchants to create digital versions of their businesses since real-world versions could no longer be accessed.

When customers can’t physically visit you, you must bring the brand’s 3D experience to them online.

What are your thoughts on the metaverse? Comment below!

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Published on
1 min read

Meet The Black Woman Rocket Scientist who is Building in the Metaverse

Mary Spio is a deep space engineer, tech innovator, and entrepreneur. She is also the CEO and Founder of CEEK VR Inc, a blockchain based streaming service for virtual events and other virtual experiences.

The CEEK VR platform includes a patented VR headset currently available at major retailers like Best Buy and Target. In addition, CEEK VR features artists like Ziggy Marley and much more.

The platform simulates the communal experience of attending a live concert, being in a classroom, attending a sporting event and other ‘money can’t buy’ exclusive experiences with friends from anywhere at any time.

ceek vr

In this interview, with Mary, we discuss:

  • Creating several patented products.
  • Presenting the idea of the metaverse to Facebook in 2015.
  • The role of NFT’s in the metaverse.
  • How her cryptocurrency, CEEK coin helps creators monetize their content.
  • CEEK’s role in the upcoming Black-In Festival.

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Tony O. Lawson

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