Tyler, The Creator has long treated personal style as an extension of his creative language. Over the past decade, that language evolved into Golf le FLEUR*, a luxury-leaning label rooted in design, craft, and a distinct point of view.
Introduced in 2017 through his Converse collaborations, the brand has expanded from a playful offshoot of Golf Wang into a lifestyle offering built around intentionality rather than trend cycles.
The label’s product range reflects this evolution. What began with apparel and signature footwear now extends into fragrance, eyewear, luggage, accessories, and home goods.
Standout pieces such as the French Waltz fragrance, digitally printed silk scarves, structured travel cases, and refined knitwear illustrate a move toward categories with longer shelf life and more enduring appeal.
Rather than relying on seasonal fashion cycles, Tyler has focused on building a design world that mirrors his taste, humor, and visual imagination.
Collaborations have played a central role in shaping that world. The long-running partnership with Converse helped establish the line’s global visibility, while past projects with Lacoste and SUICOKE introduced it to broader luxury audiences.
These collaborations anchored Tyler’s credibility as a designer who moves fluidly between music, culture, and product design.
In December 2025, Tyler announced on Instagram that Season 4 will be the final full apparel collection under Golf le FLEUR*.
He emphasized that fragrances, accessories, and selective collaborations will continue, but the brand will no longer produce full clothing collections. He described apparel as his “second passion,” explaining that he began designing in 2019 to create pieces aligned with his personal style. Over time, this grew into what he called a “very special world” defined by specific colors, shapes, and patterns.
In his announcement, Tyler credited key industry figures for shaping his journey. Louise Trotter offered early support at Lacoste. Virgil Abloh helped him understand how to get things made at scale. Pharrell Williams opened doors at Louis Vuitton. These relationships helped expand le FLEUR* beyond streetwear into a more elevated creative space.
As more Black-owned and Black-led brands influence global aesthetics, this evolution offers a clear example of strategic refinement. By concentrating on lifestyle categories with stronger margins and long-term relevance, Tyler positions the label for sustained cultural impact beyond apparel.
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