Black-owned Sneaker Brands You Should Know

Black-owned sneaker brands are building footwear companies across running, performance, basketball, streetwear and lifestyle categories.

Some are designing shoes around the biomechanics of women’s feet. Others are developing performance running shoes, independent basketball sneakers and fashion-forward footwear.

Here are Black-owned sneaker brands that are currently operating and producing footwear.

Black-owned Sneaker Brands

Saysh

Olympic champion Allyson Felix and her brother Wes Felix founded Saysh to create footwear designed specifically for women.

The company develops its shoes around the anatomy and biomechanics of women’s feet, with a collection spanning lifestyle and performance footwear.

FINI

Founded by Dami Adepoju, FINI is a footwear and accessories brand known for colorful, fashion-focused sneakers.

Its collection includes low-top and high-top styles designed for everyday wear and travel.

Ninety-Nine Products

Designer Jeff Henderson founded Ninety-Nine Products to make thoughtfully designed footwear accessible to a broader range of consumers.

The independent brand combines performance technology, sport and cultural influences across its footwear. Its designs have included The Point performance running shoe and The Carver lifestyle sneaker.

SIA Collective

SIA Collective, short for Somewhere In America, is an independent footwear and apparel company founded by designer Devlin Carter.

Carter began by customizing sneakers before developing his own footwear. SIA has since built a collection spanning lifestyle, streetwear and performance-inspired designs.

Enda

Enda is a Kenyan-born performance running brand founded by Navalayo Osembo and Weldon Kennedy.

Its running shoes draw on Kenya’s distance-running heritage and have been developed with input from Kenyan athletes. In 2024, NVH Studios, a fashion and lifestyle group co-founded by Ghanaian-born entrepreneur Nana Baffour, acquired Enda.

PerryCo

Designer Brittney Perry founded PerryCo with a focus on creating unisex footwear.

The Chicago-based company produces sneakers designed to be worn across traditional gender categories, along with apparel and accessories.

FCTRY LAb

FCTRY LAb is a Los Angeles-based footwear company co-founded by sneaker developer Omar Bailey and investor Abhi Som.

Bailey has more than two decades of footwear development and manufacturing experience and previously served as head of the Yeezy Innovation Lab. FCTRY LAb now combines its own sneaker collections with design, prototyping and manufacturing capabilities for other creators and brands.

Nagast Footwear 

Nagast Footwear is a Black-owned sneaker company whose designs draw from African and African American history and culture.

Its collection incorporates historical figures, Pan-African colors and cultural symbols across high-top, low-top and athletic-inspired footwear.

About This List

Shoppe Black reviews company websites, current products and recent business activity to identify brands that are currently operating and offering footwear.

This guide is periodically updated as companies introduce products, change ownership or cease operations.

Know a Black-owned sneaker brand we should consider? Submit it here.

Last updated: September 2026

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