The 2024 Paris Olympics is set to be a global showcase of athleticism, culture, and fashion. While the spotlight often shines on the athletes, the designers behind the scenes play a crucial role in shaping the visual identity of the games.
This year, we’re witnessing a growing presence of Black fashion designers whose creative talents are being celebrated on the world’s biggest stage.
Telfar, Actively Black, and Beyond
Four names have emerged as pioneers in bringing Black design to the Olympics: Telfar, Actively Black, Phillip Mims’ HMN ALNS, and Stella Jean.
Telfar is making waves by outfitting the Liberian Olympic team in custom-made Opening Ceremony kits. The brand’s inclusive and boundary-pushing aesthetic perfectly matches the spirit of the Olympics.
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Actively Black, founded by Lanny Smith, has proudly taken on the task of dressing Team Nigeria. Their designs celebrate Nigerian heritage while incorporating modern elements, creating a powerful and visually striking look.
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Phillip Mims’ HMN ALNS label is adding a touch of personal style to the games. Olympic hurdler Alaysha Johnson proudly wears his creations, showcasing the intersection of fashion and sports.
Stella Jean, a Haitian-Italian fashion designer, has made a significant impact by crafting the uniforms for the Haitian Olympic team. Her label, renowned for its fusion of Haitian and Italian aesthetics, has brought a vibrant and culturally rich dimension to the world’s biggest sporting stage.
These designers are breaking new ground and inspiring a new generation of creatives. Their involvement in the Olympics is a significant step forward in recognizing the talent and diversity within the fashion industry.
A Wider Stage for Black Designers
While the contributions of Telfar, Actively Black, and Phillip Mims are commendable, it’s essential to acknowledge that there is still room for improvement. The Olympics presents a unique opportunity to amplify the voices of Black designers on a global scale. It’s time to see more representation across all aspects of the games, from uniforms to merchandise and beyond.
Historically, the fashion landscape at the Olympics has been dominated by a narrow spectrum of designers, often excluding Black talent. This exclusion is a symptom of a larger systemic issue within the fashion industry, where barriers to entry for Black designers are significantly higher. Factors such as limited access to capital, mentorship, and industry connections have hindered the progress of many talented Black designers.
To address these disparities, organizations like Harlem’s Fashion Row and Pensole Lewis College of Design have emerged as champions for Black designers. These platforms provide invaluable resources, mentorship, and opportunities, empowering Black creatives to reach their full potential. By creating a supportive ecosystem, these organizations are helping to break down barriers and create a more inclusive fashion industry.
The progress seen at the 2024 Paris Olympics is a testament to the incredible talent and resilience of Black designers. As we celebrate these achievements, let’s continue to push for even greater inclusion and representation in future events, ensuring that the world stage truly reflects the diversity of its participants.