Tasty African Food has become a standout success story in the UK’s Black-owned business scene.
Founded by Michael and Abi Olaleye in 2000, this brand began as a family-run kitchen in South East London.
Today, Tasty African Food operates 27 locations across London and Kent and has built a business generating approximately £7 million in annual revenue, according to business reports.
From Humble Beginnings to National Impact
What started as home-cooked meals for friends and church members quickly evolved into a business meeting the growing demand for authentic West African cuisine.
Word of mouth spread, and the first restaurant opened its doors, introducing wider audiences to dishes like jollof rice, efo riro, and peppered meats.
The Olaleye family’s commitment to quality and tradition kept customers coming back and attracted a new wave of food lovers curious about West African flavors.
Growth Without Compromising Culture
Tasty African Food’s rise has been intentionally paced.
The founders turned down outside investors, focusing on gradual growth to protect their brand’s identity and maintain high standards.
By 2025, the company had expanded to 27 restaurants, launched a ready-meal line now available in major supermarkets, and invested in technology with an ordering app and partnerships with delivery services.
Financial Success and a Bold Vision
According to multiple reports, Tasty African Food now reportedly brings in about £7 million a year, making it the UK’s largest West African food chain.
With more than 250 employees and a growing franchise model, the brand is eyeing further expansion, aiming for 100 locations nationwide within five years.
This vision combines direct growth with franchise opportunities, all while ensuring every new location upholds the brand’s core values.
Built on Community
Beyond numbers, Tasty African Food is rooted in community. The brand supports causes like sickle cell disease awareness and hosts loyalty programs that keep customers engaged.
Its influence goes beyond just serving food—it creates a sense of home and belonging for the African diaspora and new generations of food lovers alike.
Tasty African Food’s story is proof that Black-owned businesses can achieve scale and impact while staying true to their roots.
With its bold expansion plans and unwavering focus on quality, this chain is poised to bring West African cuisine to even more tables across the UK.
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