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bed and breakfast

7 mins read

How the outbreak has affected this Black Owned Bed & Breakfast

The Cochrane House is an art-filled, 18th century mansion in Detroit’s historic Brush Park, located in the heart of Downtown Detroit.

This family owned bed and breakfast has been hit hard since the global outbreak of the Coronavirus. We caught up with the owners to find out how they are dealing with this new reality.

What were your initial thoughts when you learned about the outbreak?

We didn’t think the initial outbreak would be as serious as it turned out to be. When the State of Michigan initially announced the outbreak, there were only two cases of COVID-19. The next day, the State of Michigan had 12 cases. Later that week, the state had 53 cases.

We knew that these were only reported cases, and not an actual count of people who may have the virus. Once we saw the number of people with the virus rise, we took the outbreak seriously. The virus was, reportedly, rapidly spreading by people who travelled internationally and domestically.

This concerned us even more, because we are in the travel industry, and we host these international and domestic travelers. There were so many feelings and emotions: Should we close the Bed and Breakfast for our safety/health? How will we survive if the travel industry takes a hit? We were worried, anxious and pre-cautious. We still are.

Cochrane house owners, Roderica and Francina James

How has it affected your business?

This pandemic has affected our business a great deal! In the area where we are located, the only major city in the United States with all major sport teams and theatre district in one area, there are over 265 event days a year. We get most of our customers from baseball games, hockey games, and concerts. So, when the governor put an executive order in place, cancelling all events in which more than 50 people will attend, that affects everyone in the area, including us.

Our business went from weekday/weekend bookings and small events to very low activity. We’ve experienced a lot of cancellations, a low volume of calls, and seen a side of our customers that we’ve never seen before. A lot of disgruntled customers are upset about our credit voucher policy, in lieu of a refund. This situation has taught us to stay steadfast in the implementation of the policies we created, in order to assure the business’s success.

It has been hard, because as small business owners, we are close to our customers and operate with more of a heart, instead of the shrewd business acumen seen in larger companies; but, we strive to meet our customers half way on these issues. As business owners, we are learning the importance of crafting specific policies for situations such as this one, putting them into effect in advance, so we will not risk the overall stability of the business. These policies may be the difference between your business thriving or your business sinking. As entrepreneurs, we are called to make those hard decisions when it counts.

 How has it affected your lifestyle?

During this pandemic we have definitely learned to cut back on unnecessary expenses and budget the money that we do have. It also allows us time to organize. We are using the time to strategize on how to make the business better, once this pandemic is over.

Also, while the COVID-19 quarantine is a novel experience in itself; so far, it’s been filled with loud music, cooking and happy hour spring cleaning. Ultimately, knowing and understanding that faith outweighs fear; it helps to keep us grounded.

What new strategies have you implemented or do you plan to implement in your business?

We are focusing on Plan B at the moment. Everyone in small business should have a contingency plan, even before times of emergency. For example, what will you use in order to keep your business afloat during times of crisis? Will you be relying on your savings/rainy day account?

Do you have a savings/rainy day account? Are you looking to borrow from your investments, acquiring a loan or liquidate some of your assets? It’s unfortunate that we have to examine these options at this time, but it is something worth considering, even outside of a pandemic.

We have a small reserve, budgeted for emergencies, but we definitely did not project a pandemic when budgeting our cost. I can’t imagine many business owners that prepared for this. So, we are staying prayerful and mindful of this situation.

If you had one ask of your community right now, what would it be?

At the end of this pandemic, we are hopeful that people are intentional about patronizing small, independent black businesses. Be aware that business owners have lost traction during this pandemic, an immediate gain in consumers and support will be essential.

In our situation, there is no way to predict what the travel industry will look like at the end of this pandemic, and financial recovery may be slow due to existing fears and residual panic. We pray to regain the same supporters that we have cherished through these last two years of business, and hopefully gain new supporters.

During situations like these, it’s difficult for businesses to survive such a big hit. Once this is over we have to organize more than ever before.

 

Related: Two sisters opened a Bed & Breakfast in Detroit

 

-Tony O. Lawson

6 mins read

Two sisters opened a Bed & Breakfast in Detroit

Working with a family member even on small projects can be challenging. But imagine trying to renovate a house, decorate it and open it as a bed and breakfast. That kind of a partnership can’t work if you have sibling rivalry.

Detroit Siblings

Sisters Roderica and Francina James are an example of how two siblings can work together, start their own business and support one another throughout the process. They are the owners of the Cochrane House Luxury Inn in Detroit, a new bed-and-breakfast hotel that opened in May.

Roderica James

These born-and-raised Detroiters aren’t hospitality experts. They don’t have a design background. In fact, they’ve never taken on a project this big before. But their mutual respect, admiration for each other’s strengths and balance of each other’s weaknesses made The Cochrane a possibility and, after six months of guests, a true success.

Francina James

The bed and breakfast has three guest rooms, a homemade cooked breakfast delivered to the room, hand poured house made soap, and specialized Cochrane House candles.

The Cochrane House also has customized packages for private parties and events.The Bed & Breakfast is walking distance from all three major sport arenas and theater district in Detroit.

“We want people to come in and relax, play music, a board game or have a glass or wine. Our whole goal is for our guests to be in an atmosphere where their mind, body, and soul is relaxed.

We want our guests to have the best experience possible. When you walk into the doors you can feel the family atmosphere.” says Founder and Owner of The Cochrane House Roderica James.

Life experience
These sisters have a wide range of experience and skills that they bring to The Cochrane House. Co-Owner Francina James is a graduate of Martin Luther King Jr., senior high school. She graduated from the University of Michigan and has held various position in the educational field. She is also a graduate from Thomas M. Cooley Law School and is currently a licensed attorney.

Roderica started a nail business in high school and continued throughout college. James graduated from Eastern Michigan University and began working in education. She worked at Pepper Elementary School in Oak Park, where she started as a teacher and later on became the Student Intervention Specialist.

At 23, she began working with her mother at EduTech Tutoring Company. Noted as one of the largest tutoring companies in Detroit, she served as executive director. James then expanded the business to Atlanta, Georgia and Jackson, Mississippi where she became Southern Regional Director.

“My sister and I are 13 months apart. We went to the same elementary, middle and high schools. She went to Michigan while I went to Eastern. So we’ve been close our entire lives,” Roderica said. “Of course, we have our disagreements. But because we know each other so well, we know how to listen to each other’s ideas.”

Francina agrees. “Roderica is the whimsical one, the one with the best ideas and entrepreneurial spirit. I’d say I’m the realistic one, the logical one. Whenever she has an idea, I give her suggestions on how to bring it down to Earth a bit so we can get it done.”

A dream fulfilled
Roderica started renovations on The Cochrane House in 2013. The home was erected in 1870 for Dr. John Terry, a Detroit eye doctor who decided to build his home in the Brush Park neighborhood. He lived in this mansion only for one year, before Lyman Cochrane purchased it. In 1871, Lyman Cochrane not only occupied this beautiful home, but also was elected to represent Detroit in the Michigan State Senate.

He served for two years and was later appointed Judge of the Superior Court of Detroit in 1873. He served in that position until February of 1879, the time of his death. He took pride in scholarship and was presumed to have one of the most extensive and valuable private libraries in the city of Detroit.

With family support, persistence and patience, Roderica’s dream has come true. Just on the heels of turning 40, James is proud to have a business in the city where she grew up.

“I feel blessed and honored. My position gives other women an opportunity to see someone at my age dedicated to something for so long finally come to fruition. It’s not easy, but my journey shows other young people, if you stay dedicated and focused, you are able to do it,” says Roderica.

Source: CORP