She Did That. Holiday Bazaar, is a one-of-a-kind marketplace founded by Renae Bluitt in 2017 to celebrate and amplify Black entrepreneurship.
Taking place on December 1, 2024, at Brooklyn’s Industry City, this highly anticipated event brings together over 60 Black-owned brands offering everything from beauty and fashion to food and lifestyle products.
Powered by SheaMoisture, this year’s Bazaar promises an even more dynamic experience with the launch of the He Did That. Marketplace, showcasing innovative businesses from the SheaMoisture Trailblazers Fellowship.
From handmade hats to premium grooming products and nutritious breakfast solutions, the Bazaar is a vibrant testament to the creativity, resilience, and excellence of Black-owned businesses.
As you explore this year’s event, here are 10 standout brands to look out for that embody the spirit of innovation and purpose behind She Did That.
She Got the Juice
She Got the Juice founder, MS KAMILLE, turned her passion for empowering women into a reality in 2019. Her brand offers lapel pins, bold belief cards, and accessories that serve as affirming reminders that we all “got the juice.”
Style Eyes Optical
Style Eyes Optical, owned by Margie Toney, emphasizes that eyewear is fashion. Each pair of hand-selected frames is curated to elevate your style. The brand also offers comprehensive eye exams and contact lenses for all your eyewear needs.
Wafer Like The Cookie
Elevate your style effortlessly with handmade hats from Wafer Like the Cookie. Founded by Wafer Tetev, each creation blends confidence and style, ensuring you stand out in any crowd.
Ashunta Sheriff Beauty
Ashunta Sheriff Beauty combines innovation with inclusivity, offering high-quality cosmetics and tools that enhance natural beauty for all skin tones and types, promoting a world where beauty knows no bounds.
Scent & Fire
Scent & Fire® is a clean and inclusive unisex fragrance label rooted in self-love and inspired by the Culture. Founded by Monisha Edwards, the brand redefines the concept of luxury by crafting functional fragrances that go beyond scent.
He Did That. Marketplace
(This experience within the She Did That. Holiday Bazaar is presented by SheaMoisture as part of their SheaMoisture Trailblazer’s initiative)
Never Settle
Never Settle is a streetwear apparel brand that speaks both to the meaning of life and the timelessness of style. Vince Jamael and Troy Johnson merged two words that when placed side by side, are the driving force that all of us need.
Rich Roots Inc.
Looking to treat your beard to some TLC? Rich Roots has you covered. C.E.O. Samson Rich curated the perfect formula for men to look and feel good. Beeswax, lavender, aloe vera, and more come together to moisturize and nourish your strands.
Spoonful
Spoonful C.E.O. Bradley Gifford is dedicated to making nutritious breakfasts delectable and accessible, so you can thrive every day. The high-protein probiotic overnight oats are made with organic ingredients, quality is the brands calling.
Maya Winston
Founded by Maya Winston, this brand creates stylish, functional bags that reflect the essence of New York City, combining elegance with everyday utility and luxury inspired by 5th Avenue and beyond.
Glory By Us
Carlos Barksdale founded Glory as a one-stop shop for grooming tools and products designed for the perfect waves. The brand offers premium ingredients that nourish the hair and scalp, stimulate growth, and prevent hair loss.