Because of Them We Can® and Most Incredible Studio have unveiled the “Because Of You: Legacy In Focus” LEGO® set.
This creation, launched in honor of Because of Them We Can’s 12th anniversary, represents more than just a building experience—it’s a tangible celebration of Black excellence and the importance of preserving cultural narratives.
The set features a vintage camera design with a functional 6½” × 5″ photo frame, creating a meaningful link between building, storytelling, and legacy preservation. Each element invites families, educators, historians, and LEGO® enthusiasts to engage in conversations about heritage, resilience, and the impact of those who have shaped history.
“This collaboration is about more than just building with LEGO® bricks—it’s about building connections to our history, our culture, and the stories that define us,” explains Eunique Jones Gibson, founder of Because of Them We Can®. “With every piece placed, we hope to remind people of the power of storytelling and the importance of capturing moments that inspire future generations.”
What distinguishes this set is its intentional fusion of play with purpose. The vintage camera design symbolizes the act of capturing history, while the functional photo frame allows users to showcase personal heroes, family members, or historical figures who have inspired them. This thoughtful design encourages multi-generational engagement, creating opportunities for elders to share stories with younger family members while building together.
Syreeta Gates, founder of Most Incredible Studio, brings her expertise as an archivist to the project. “So much of our work exists as ephemera—fleeting moments captured in time,” Gates notes. “This kit collaboration ensures that Black legacy, seen through the lens of the camera, will endure physically and permanently through this LEGO® set. It transforms the act of storytelling into something people can literally build, hold, and pass down, reinforcing the importance of Black narratives for generations to come.”
The limited-edition “Because Of You: Legacy In Focus” LEGO® set is now available for purchase here. The release has generated interest among collectors, educators, and families seeking meaningful ways to celebrate and preserve cultural heritage.
This collaboration between Because of Them We Can®, Most Incredible Studio, and LEGO® creates toys and educational tools that celebrate diversity while encouraging meaningful engagement with history and culture.
Such a powerful and creative way to honor Black excellence! This LEGO set beautifully blends storytelling, history, and play, sparking meaningful conversations across generations. Love this collaboration!
The “Because Of You: Legacy in Focus” LEGO set is a truly remarkable creation that beautifully blends storytelling with the power of play. It’s not just about building a camera – it’s about honoring Black excellence and preserving cultural narratives for future generations. This thoughtful design, with its vintage camera and functional photo frame, allows families to celebrate history and share the stories of heroes who have shaped their lives. It’s an inspiring project, and I think anyone looking to create something with personal meaning can explore platforms like BrickPicFun to craft their own meaningful LEGO creations. It’s amazing how such tools can help you bring your own narratives and stories to life!
Will I be able to buy The “Because Of You: Legacy in Focus” LEGO set at a later date? I just saw this set. I would like to give as a gift to my sister for her 75th birthday (She is an artist and photography was her hobby)