According to a recent report, the global green technology and sustainability market size was valued at $10.32 billion in 2020, and is projected to reach $74.64 billion by 2030, growing at a CAGR of 21.9% from 2021 to 2030.
Consumers, investors, and others who prioritize sustainability are looking for products, equipment, and systems that conserve natural resources and reduce the negative impact on the environment.
UK-based Zanshuri specializes in the design and manufacture of eco-friendly laptops desktops and more. Zanshuri products are currently being used in a variety of fields including emergency response, finance, commerce, and healthcare.
We caught up with founder and CEO, Chib Nwokonkor to find ou more about his business.
What inspired you to start your Zanshuri?
As a child, the word “Zanshuri”, was often on my mind. I remember asking my parents if it was the name of a distant family relative, a country from our past, or some type of food. My mother assured me it was none of those.
The name stuck with me over the years, and when I finally got to university to study Computer Science and Environment, I used part of my student loan to register the domain name.
Living and working all over the world allowed me to gain an understanding of cultural differences, as well as the similar challenges which we all face. This coupled with my interest in sustainability, gave me an idea of what I would do with Zanshuri.
How does a Zanshuri laptop or desktop compare to those made by larger tech companies?
The core products at Zanshuri are our range of laptop, desktop and server computers. The difference between us and other manufacturers is all our computers are designed to use as little electricity to complete a task as possible.
This means they more aggressively reduce their power use when on standby or doing basic tasks. They also make the best use of ambient cooling, such that unless it is absolutely necessary for cooling fans to operate, they will remain static. Instead, natural convection is used to cool the system internals, until a threshold is reached, and then the fans will start up.
Although we use industry-standard components from the likes of Intel, AMD, Crucial and Samsung, we modify the cooling array with our bespoke carbon solutions, thus ensuring they run much cooler than they normally would.
This combination of these factors leads to our computers using up to 90% less energy than other manufacturer’s systems.
Does being eco-friendly mean you have to sacrifice performance?
We are able to ramp the energy consumption of our systems up or down, automatically, depending on the needs of the user at that precise moment. As a result, our computers tend to outperform the competition, whilst still being able to undercut them in terms of running costs in the long term also.
What patents do you currently have pending?
We currently have patents pending on our developments, including one for non-dynamic cooling within a closed system, which in basic terms means reducing temperatures within a container without relying on fans or liquid systems.
What do you need to help take your business to the next level?
Right now the business needs significant investment to help us raise our profile, continue to refine our Intellectual Property and grow our headcount.
Being a small business in the UK has its challenges, some of which include Brexit, rising costs, and a restricted local market.
We believe the right investment can help us to become more visible to the global marketplace, establish a presence outside of the UK and achieve exponential growth through the wider rollout of our products and services.
Where do you see the business in 5 years?
Five years from now I would like to see us achieve all of the above. We should be a global entity and have premises on each major continent at the very least. Our products have been proven to work effectively as we have an established and growing client base.
Zanshuri has the potential to implement widespread change in an industry which has given lip service to power reduction for so many years. It is already common knowledge that some data centers use more energy than some towns and cities in the world.
This cannot be allowed to continue unaddressed. We are able to do something about it now, with products that actually work and are not just theory. It is an exciting time for all. My team and I are eager to make their mark on the world. This is the way we will do it.
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