Verzuz, the popular livestream music platform created by producers Timbaland and Swizz Beatz, has been acquired by Triller Network, the parent company of the Triller app.
Triller boasts more than 300 million users and premium content like the Mike Tyson vs. Roy Jones Jr. fight, with a number of tech innovations related to advertising.
Financial details of the deal are undisclosed but it was announced that Timbaland and Swizz Beatz are now “larger shareholders” in the Triller Network, and that they have allocated “a portion of their equity in the Triller VERZUZ combined company to all 43 creatives who have performed on VERZUZ to date.”
Verzuz was launched in March 2020 as an Instagram Live series. Since then, the platform established integrations with Apple Music and Twitter and has boosted sales and streams for its featured artists.
Some of the artists becoming shareholders in Triller Network, including John Legend, DMX, Alicia Keys, 2 Chainz, Rick Ross, Too $hort, Patti LaBelle, Gucci Mane, Jeezy, E-40, Bounty Killer, D’Angelo, Ludacris, RZA, Nelly, Gladys Knight, T-Pain, Lil Jon, Jill Scott, 112, Kirk Franklin and many others.
In a joint statement, Timbaland and Swizz Beatz said, “By putting Verzuz in the Triller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing.”
Verzuz has also expanded into sports with its recent NFL collaboration, NFL Pro Bowl Verzuz. Future plans include more sport verticals as well as ventures into comedy and live events.
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