In this Black Executive Spotlight, we’re speaking with Martin Ekechukwu, Chief Strategy Officer at A-Frame brands.
A-Frame Brands is a Los Angeles-based holding company developing a portfolio of discreet, talent-led sustainable personal care brands.
In March, A-Frame announced an $11.2 million funding round led by Forerunner Ventures and Initialized Capital, to help it create and grow more brands.
Their current portfolio includes Kinlò, Naomi Osaka’s suncare line for melanin-rich skin, Gabrielle Union and Dwyane Wade’s baby line Proudly, and a skincare brand from John Legend in the works.
In this episode Martin shares:
- His thoughts on the difference between an influencer and a celebrity.
- The reasons why an influencer or celeb-owned brand launch may not be successful.
- The keys behind a successful product launch.
- Advice for those with a following and plans to launch their own product.
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