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HU Grad Opens Online Organic Food “SÜPRMARKT”

Olympia Auset, a 26 year old Howard University alumna, has founded SÜPRMARKT, a low cost grocer that provides 100% organic food in low income communities in LA.

Olympia got the idea in 2009 while attending college. During that time she became vegan and soon became interested in creating solutions for food deserts.

According to the USDA, food deserts can be found in 371 California census tracts. 85 percent are in urban areas. More than 1.9 million people live in these census tracts, and about half of them have low access to retail food stores.

When Olympia realized that people won’t change their food habits unless the food is appealing and close to them, she decided to make good food and information about it, accessible. She does so through weekly pop up stores.

According to Olympia, since its inception in July 2016, SÜPRMARKT has provided nearly 200 cases of organic fruit, veggies, and seeds affordably in South LA, a community which has 1.3 million residents but only 60 grocery stores.

Her website has recipes and links to resources about nutrition and healthy eating. SÜPRMARKT also offers a subscription box with an assortment of fruits and vegetables. Through the subscription, you will receive a box full of organic produce each week.


by Tony Oluwatoyin Lawson



Learn more about another California business owner providing a solution for the food desert problem here.



22 Howard University Alumni Owned Businesses (Pt2)

We’re extremely proud and excited to present our second list of Howard University Alumni Owned Businesses! Be amazed. Be inspired. Support them.  Also be sure to check out our first list here!


Howard University Alumni Owned Businesses

ANU is a Toronto-based producer of premium Shea butter products focused on naturally nourishing your skin. Founder: Kedar Waterman

Howard University Alumni Owned

DUAFE Designs offers hand-crafted, wearable art that empowers the mind, body, and spirit. Founder: Ayodele Kinchen

Howard University Alumni Owned


Non Profit HR is the country’s only human resources firm that works exclusively with the nonprofit sector with a focus in HR consulting, talent acquisition, executive search & HR. President & CEO: Lisa Brown Morton


III Eye Digital partners with businesses and organizations to help them maximize their strategic online presence. Founder: Maya A. Gilliam

Ellen Bee Productions provides professional wedding cinematography in the Washington DC, Maryland, and Virginia area. Owner: Lavon Surratt

The Brown Services Group is a financial services firm that was founded with the goal of assisting their clients in every aspect of their financial lives. CEO: Jonathan Brown

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CanDid Art is a jewelry company for the fearless fashion enthusiast. They use a variety of metal and chains to create body chains, hand chains and earrings. Owner: Candice Cox


NewME is a startup accelerator  focused on helping entrepreneurs identify strengths from their non-traditional backgrounds and leveraging them in business. Founder & CEO: Angela Benton


Base Butter is an all natural, multipurpose beauty product formulated for use on your lips, body, or hair. Founder: She’neil Johnson


MentorMe is a smart, intuitive mentorship platform that uses the power of the cloud to unlock potential inside organizations, companies and communities. Founder: Brit Fitzpatrick

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Shazzy Fitness is an easy to learn cardio exercise DVD series that fuses modern hip-hop dance with faith-based contemporary music, including Gospel Hip-Hop & Christian Rock. Founder and CEO: Kristy McCarley

Howard University Alumni Owned

FLO Brands is a lifestyle company created by Marcus Johnson, a Billboard Top 10, NAACP Image Award-nominated jazz musician and entrepreneur. FLO Brands’ products include FLO CD series, FLO Wine, FLO Fest and more.


Corporate Alley Cat provides tools, strategies and experts to help professionals of color manage workplace challenges. This includes free blog, paid membership community, coaching, live events and training. Founder: Deborah Owens

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Sir and Madame offers casual & vintage-inspired clothing, accessories & shoes for women, men & kids. Co-founder: Autumn Merritt


Suited Lifestyle was designed to create a network of young professionals and like-minded individuals who want to excel and achieve in various walks of life. Founders: Luke Anthony Lawal Jr. & James Trey Poindexter III


YouHeardThatNew.Com is a hip hop focused blog that provides a colorful inside look to the music business and its inner workings. Owner: Nile Ivey

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The Vanity Group is composed of resourceful, creative and well-connected lifestyle management advisers who are experienced in Bespoke Event Producing, Luxury Concierge Services, and Talent Relations. Founder: Karleen Roy


Lifestyle Equities is a strategic growth consultancy focusing on business expansion through content development, niche branding, strategic partnerships, and commercial real estate solutions. Founder: Jay Norris

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Popcorn Queens is a line of gourmet caramel popcorn created by a mother-daughter team who handcraft their gourmet caramel popcorn with the finest ingredients and lots of love. Owners: April & Bonnie Wardlaw

products-sizes1LegendaryMV is a Martha’s Vineyard inspired apparel company that offers a full collection of comfortable clothing. Founders: Jon and James


Tutu’s Storybooks is a children’s bookshop with a mission to bring diverse books to community. They offer the newest high quality children’s Africana books and more. Owner: Maimunah Marah

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Emanus LLC provides patenting, innovation, commercialization, and licensing services to small and medium size enterprises, universities, start-ups, and government agencies. Founder: Wil Jacques

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To submit info for any other HU and/or HBCU owned businesses, hit us up at info@shoppeblack.US or submit via our website.


-Tony Oluwatoyin Lawson