After more than a decade on the market, Michael Jordan’s 56,000-square-foot Highland Park estate has reemerged — not with a record-breaking sale, but as a $120,000-per-week Michael Jordan Airbnb rental.
Custom-built in 1995, the mansion includes a regulation-size basketball court, putting green, cigar lounge, 14-car garage, and a front gate stamped with the number 23. Originally listed for $29 million in 2012, it finally sold in 2023 for $9.5 million — nearly 70% below its asking price.
Now listed by an investor, the property comes with strict terms: a seven-night minimum, $25,000 deposit, liability waiver, and NDA. It may appear to be a luxury flex, but it reflects a growing trend — ultra-personalized estates that once symbolized status are now being repositioned as short-term rentals when traditional buyers aren’t lining up.
The Airbnb market itself is also under pressure. According to Mashvisor, U.S. occupancy rates dropped from 57% in 2024 to around 50% in 2025, with many hosts facing longer vacancies, declining returns, and tighter regulations. For high-end listings like this Michael Jordan Airbnb, the economics are no longer as favorable as they once were.
Jordan’s home is one of the most recognizable athlete estates in the U.S. But its prolonged time on the market, steep discount, and short-term rental pivot reflect a broader shift. Across the luxury market, homes designed for individual lifestyles are increasingly being turned into income-producing assets, often out of necessity rather than long-term strategy.
As short-term rental platforms grow saturated and guest expectations evolve, even legacy properties face uncertain returns.
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