Red Lobster’s new CEO, Damola Adamolekun, is earning fans for his fast, thoughtful response to customer feedback and his bold approach to brand revival.
Here’s how he’s leading one of the most high-profile restaurant comebacks in recent memory.
1. He Responds Directly to Customers on Social Media
When Red Lobster’s new seafood boils sparked debate online, Adamolekun didn’t hide behind PR. He jumped into the comments himself, acknowledging the feedback and announcing the return of customer favorites like sausage, Old Bay seasoning, and spicy options within days.
That kind of direct engagement is rare from a CEO and is helping rebuild trust.
2. He’s Revamping the Menu with Affordability in Mind
Under Adamolekun’s leadership, Red Lobster has added new items like lobster rolls, crab-stuffed mushrooms, and $5 margaritas—all while promoting a “plenty under $20” theme. The updates balance nostalgic comfort food with value-driven options designed to attract today’s diner.
3. He’s Redefining Hospitality, One Table at a Time
The new “RED Carpet Hospitality” model focuses on genuine, in-person touches, like employees greeting guests warmly and personally escorting them to restrooms. These small but intentional service upgrades are improving the in-dining experience and lifting customer satisfaction scores across locations.
4. He’s Investing in Store Renovations
Adamolekun is overseeing a $500K-per-location remodeling plan to modernize Red Lobster restaurants across the country. The first flagship location is expected to debut soon, signaling a broader investment in design and ambiance that aligns with the brand’s new direction.
5. He Owns the Brand’s Mistakes
Instead of dodging tough questions, Adamolekun has been refreshingly transparent, calling the former “endless shrimp” promotion unsustainable and chaotic for staff. His willingness to acknowledge past missteps publicly has only added to his credibility and leadership appeal.
6. He’s Creating a Blueprint for Brand Relevance
By blending operational changes with real-time social listening, Adamolekun is positioning Red Lobster as more than a legacy chain. He’s showing what it looks like when a national brand adapts quickly, centers the customer, and leads with authenticity.
