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5 mins read

This Black Owned Candle Business Won’t Let a Pandemic Put Its Fire Out

Scent & Fire Candle Company is a Black owned candle business that makes products for those who enjoy using aroma-driven mood enhancers to beautify their environment.

We caught up with founder, Monisha Edwards to find out what she did to increase her sales in a time when many businesses are struggling.

Scent & Fire Candle Company founder, Monisha Edwards

What inspired you to start your business?

I started Scent & Fire Candle company because I have suffered from anxiety, stress, and depression for many years.

I started looking into holistic ways to alleviate stress and anxiety and stumbled upon aromatherapy. From there, I started getting into candle making. I created three signature scents for myself and being a brand strategist, I decided to design a mockup of my labels and posted them on Facebook.

Everyone wanted to buy my candles, so I set aside some time over a weekend and designed a website, ordered supplies to make more candles, come up with the name Scent & Fire, and registered the business.

I decided to use my candle company as a platform to educate about mental health, wellness, and the importance of practicing self-care.


What were your initial thoughts when you learned about the Coronavirus outbreak?

When I initially heard about the Coronavirus outbreak, I thought that it would be another Ebola or Swine Flu phase. I felt bad for the people who were contracting it and becoming ill, but I had no idea that it was what it is now.

Once I started hearing about the seriousness of the virus, I started taking extra precautions in my daily routines and started going out less often. When we were all encouraged to stay home, I basically self-quarantined even though I wasn’t sick. I have chronic asthma, so I definitely couldn’t afford to get sick.

How has it affected your business?

The Coronavirus crisis affected my business tremendously.  Sales from my online store decreased and by the time March came around, I had no income lined up, so I had to figure out how to make money to help me pay bills.

Black Owned Candle Business

What new strategies have you implemented or do you plan to implement in your business? 

My sales increased after I created a Quarantine based theme and playlists that came with the candles. The names are Socially Distant, Shelter & Chill, Living Room Flex, and Therapy In Place.

People thought that the names were really creative, and they also liked the fact that you could scan a QR code on the box that the candles come in, light the candle, and vibe out to some good music to create an experience right at home.

Once I did this, my story was picked up by the news, and sales increased even more due to people loving my story about how I basically “turned lemons into lemonade” during this tough time where many small businesses are struggling to keep doors open. I definitely made a great pivot with my candle brand, and I feel like things will do even better in the coming months.

I also plan to do more marketing via social media. I feel its essential because even after the Shelter-In-Place mandate is lifted, many people will still be cautious of going out in public or be in big crowds, and they will still be online more often than not.

Black Owned Candle Business

If you had one ask of your community right now, what would it be?

If I would ask that my community pray for and support all small businesses right now, especially black-owned businesses and establishments. We need you the most.

Share a post, buy a gift card, or patron a black-owned establishment as often as you can. Times like these are difficult and we are in dire need of support from our very own community.


–Tony O. Lawson 

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4 mins read

Meet The 3 Brothers Who Created Their Own Candle Brand

Fréres Branchiaux Candle Company is a handmade body, candle, and home fragrance goods company created by brothers Collin, Ryan, and Austin Gill.

We caught up with the brothers to find out more about them and their business.

Candle Brand
Collin, Austin and Ryan Gill

How did you decide to start this business?

We love watching Nerf videos on Youtube.  We wanted to create our own Nerf was YouTube channel.  We asked our mom for more money for Nerf guns (Ryan and Austin) and for PS4 games (Collin).  She said “no” and told us to “get a job or start a business.”  So, we decided to start a business!  We also decided to give back to the community by donating 10% of our proceeds to homeless shelters in the DC Metro area.

The whole fam at big bro’s graduation.

How do you select what fragrances and designs to use?

We get samples of fragrances that we think we might like and we mix them.  We usually mix 2 to 3 fragrances to create new scents.  We are candle mixologists!  Our mom (Celena Gill) is in control of the designs on the candles, diffusers, and room sprays.  She used to do the designs when we first started but now we have a graphic designer.  Our mom shows us new designs and we approve them–or reject them–to put on the products.

Candle Brand

What part of being a business owner do you like the most? What part do you like the least?

We like making our own money and deciding how we are going to spend it.  We love traveling to new places to vend and meet new people. There’s not really anything that we don’t like about being business owners.

What is it like working with your brothers?

It is fun most of the time–but it can be aggravating too. Sometimes, we want to hang with our friends and not just be around each other.  Since we are homeschooled, we are around each other ALL OF THE TIME.  So, every now and then, we need a break–and then we’re fine!

Do you have an adult that you are getting support from? What type of support?

Yes, we get support from our mom and dad.  Mom handles all of the appointments, bills, vending, marketing, and design.  Dad (Patrick Gill) is our official driver, organizes and sets up our vending tables/booths, and helps mom organize the candles for shipping and for special events.

Does each person have a different role or you all share the same responsibilities?

We have different roles and responsibilities.  Collin is the CEO. He is the chief candlemaker and usually leads us during production and at events.  He is our official spokesperson.  Ryan is our Chief Financial Officer.  He keeps track of our finances with mom, takes care of the money at events, and sets our financial goals for each show.

Austin, better known as Ace, is our Chief Marketing Officer.  He wicks and cleans the candles.  He is also our “face” when we go out in public–he knows how to bring customers in with his smile! We all work together to make Freres Branchiaux Candle Co. successful!

Website: Fréres Branchiaux Candle Company


-Tony Oluwatoyin LAwson (IG@thebusyafrican)

1 min read

Black Owned Candle Companies You Should Get Into

Do you appreciate a good candle? We do. We’ve personally tried products from a few of these Black owned candle companies and literally have some of them scattered around the house right now.

Needless to say, our place smells great. Treat yo self!

Black Owned Candle Companies

Bright Black


One Eleven Candles

AfterGlow Candle Company

black owned candle

Sacred Space

black owned candle

Scent & Fire Candle Company

Southern Elegance Candle Company

Lit Moments Candle Co

Wick N Wink


Blk Sunflower

Three IV Seven

Pontie Wax

black owned Candle


black owned Candle

J & L Candles

Gavin Luxe & Company

Harlem Candle Company

Posh Candle Co.

black owned candle

Simple Scents Candle Company

LIT Brooklyn


-Tony O. Lawson

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