Browse Tag


2 mins read

Noir Lux Candle Co.: From Kitchen Table to Over Half a Million Dollars in Sales

Seattle-based Noir Lux Candle Co. exemplifies the effects of mixing passion and perseverance. Founded by Colina Bruce, it began as a pandemic-born side hustle but swiftly evolved into a successful business.

Noir Lux Candle Co
Colina Bruce, Founder of Noir Lux Candle Co.

During the pandemic, Colina, like many, sought solace in the gentle glow of candles throughout her day. This simple ritual ignited a spark of inspiration: to curate her own collection of handcrafted, eco-friendly candles that evoke warmth and nostalgia.

Beginning with no prior experience, Colina delved into the realm of candle-making through online tutorials. Her debut launch proved an instant success, with 120 candles sold within three hours.

This early surge, amounting to approximately $150,000 in revenue within Noir Lux’s first operational year, received an extra boost from a feature in Oprah Magazine, cementing the brand’s status among the nation’s premier Black-owned candle makers.

Noir Lux Candle Co

Initially, an online-only business, Noir Lux has grown into a vibrant brick-and-mortar space. The journey wasn’t without its challenges. Colina, navigating the world of entrepreneurship for the first time, grappled with self-doubt and financial hurdles.

However, with the support of mentors, grants, and a resourceful network, she secured funding and transformed a raw concrete space into a beautiful retail store and community hub.

Beyond their exquisite candles, Noir Lux presents an interactive DIY candle bar, inviting patrons to craft personalized creations from a palette of over 100 fragrances.

Noir Lux Candle Co

At Noir Lux, sustainability takes center stage. Their candles boast 100% natural soy wax, phthalate-free fragrance oils, and wooden wicks. Moreover, they actively champion other Black-owned vendors by featuring their products in-store.

Colina’s passion for creation and her dedication to uplifting others lie at the core of Noir Lux’s triumph. As the company continues to flourish, Colina envisions expanding the product range and providing an even firmer platform for fellow entrepreneurs to thrive.

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1 min read

Black Owned Valentine’s Day Gift Guide 2024

Valentine’s Day is almost here, making it the perfect time to celebrate love in all its forms. This year, why not make your expressions of affection even more meaningful by supporting Black owned businesses?

We’re excited to present another curated list of unique and heartfelt gifts that not only capture the essence of love but also offer a range of options that resonate with the spirit of love and unity.

Join us on a journey to discover Black owned treasures that promise to make this Valentine’s Day an unforgettable celebration of love.


Balacia “Moissanite Oval Tennis Necklace And Bracelet Set”

ALMASIKA “Universum Pinky Ring”

Yenae “Telsom Dome Cufflink”


American Luxury Unlimited “Ms. Influential Limited Edition Gift Set.”

B Fragranced

Pink Mahogany


Good Girl Chocolate Vegan Chocolate

No photo description available.

Chocolate Therapy

Shop – The Chocolate Therapy Store

’57 Chocolate

57 Chocolate U.S. | Raising The Chocolate Bar! – '57 Chocolate U.S.


Beaucoup Hoodoo “Cuffing Season Bundle”

Milky Candles LLC “Dark + Handsome Candle”

Good Day Scents “Black Love” Candle


Maison Noir

iBest Wines

Edelheiss Wine 

Home - Edelheiss Wine


McBride Sisters’ Sparkling Brut White Wine

B. Stuyvesant Champagne

Photo courtesy of Marvina Robinson.

Viarae Prosecco


Nicole Marie Paperie



The Black Joy Project

Frank Stewart’s Nexus: An American Photographer’s Journey, 1960s to the Present


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4 mins read

Family-run Candle Business, Bright Black Tells Stories of Black Greatness Through Scent

Tiffany, Dariel, and little Elena are the family behind Bright Black, a Black-owned candle company that uses scent as a medium and candles as a platform for sharing positive narratives about Blackness.

Bright Black

Starting out, Tiffany and Dariel knew they wanted to do more than “just” sell candles. They wanted to bring about change and help create a world where their daughter had access to positive representations of people who look like her.

We caught up with Tiffany to find out more:

What inspired you to start a candle business?

We started Bright Black because we feel that scent is a powerful way to tell stories and build connections. Across centuries, candles have been embraced as a gateway to connection, joy, spiritual growth, and understanding.

We also believe the craftsmanship of each candle we create infuses the world with more positivity and light. In short, candles speak deeply to our souls, something a meaningful dialogue around Blackness absolutely needs.

Credit: Chris Charles

How do you decide on the themes for each candle? 

We have two core collections: DIASPORA, which tells stories of Black greatness, history, culture, and place, and GENRES, a collection that tells stories about the role Black music has played in fostering and sustaining our collective liberation.

Over the past three years, we’ve also partnered with initiatives, organizations, and individuals like Michelle Obama’s When We All Vote and the NBA to tell unique stories through limited edition and custom scents.

Bright Black
Credit: Chris Charles

Do you have advice or tips for beginner or aspiring candle makers?

Take the time to test, test, test, and research, research, research. Folks will tell you to “just get out there,” but our advice would be to launch when you feel really proud of your product and do not rush to release anything you cannot fully stand behind.

We tested our formulas for almost a year before formally launching, and we really believe that it’s paid off in the form of a really high quality, uniquely scented set of products.

Bright Black
Credit: Chris Charles

What are your future goals?

In the short term, we’re looking to staff up, build an organizational culture that’s healthy and productive, and continue offering dope scent products that make a positive impact on everyone who smells them.

Longer term, we’re looking forward to telling even more stories of Black greatness through scent, supporting and partnering with other Black-owned businesses, and ultimately being a living example of how business and the private sector can be leveraged for good and social change.

What advice do you have for other couples that run a business together?

Honor your differences! Dariel and I are really different, assess problems differently, think up different solutions, and approach our work differently. This is an asset! It leads to creativity and more thorough troubleshooting, etc. Our differences are strengths. If you’re aligned on values and unique on approach, you can infuse your business with some really cool and innovative strategies and solutions.

In what ways can our Shoppe Black community support you right now?

Please continue being an amazing platform and resource for our Black stories, triumphs, and greatness! 

Visit Bright Black online today and follow @brightblackcandle on social media!

5 mins read

This Black Owned Candle Business Won’t Let a Pandemic Put Its Fire Out

Scent & Fire Candle Company is a Black owned candle business that makes products for those who enjoy using aroma-driven mood enhancers to beautify their environment.

We caught up with founder, Monisha Edwards to find out what she did to increase her sales in a time when many businesses are struggling.

Scent & Fire Candle Company founder, Monisha Edwards

What inspired you to start your business?

I started Scent & Fire Candle company because I have suffered from anxiety, stress, and depression for many years.

I started looking into holistic ways to alleviate stress and anxiety and stumbled upon aromatherapy. From there, I started getting into candle making. I created three signature scents for myself and being a brand strategist, I decided to design a mockup of my labels and posted them on Facebook.

Everyone wanted to buy my candles, so I set aside some time over a weekend and designed a website, ordered supplies to make more candles, come up with the name Scent & Fire, and registered the business.

I decided to use my candle company as a platform to educate about mental health, wellness, and the importance of practicing self-care.


What were your initial thoughts when you learned about the Coronavirus outbreak?

When I initially heard about the Coronavirus outbreak, I thought that it would be another Ebola or Swine Flu phase. I felt bad for the people who were contracting it and becoming ill, but I had no idea that it was what it is now.

Once I started hearing about the seriousness of the virus, I started taking extra precautions in my daily routines and started going out less often. When we were all encouraged to stay home, I basically self-quarantined even though I wasn’t sick. I have chronic asthma, so I definitely couldn’t afford to get sick.

How has it affected your business?

The Coronavirus crisis affected my business tremendously.  Sales from my online store decreased and by the time March came around, I had no income lined up, so I had to figure out how to make money to help me pay bills.

Black Owned Candle Business

What new strategies have you implemented or do you plan to implement in your business? 

My sales increased after I created a Quarantine based theme and playlists that came with the candles. The names are Socially Distant, Shelter & Chill, Living Room Flex, and Therapy In Place.

People thought that the names were really creative, and they also liked the fact that you could scan a QR code on the box that the candles come in, light the candle, and vibe out to some good music to create an experience right at home.

Once I did this, my story was picked up by the news, and sales increased even more due to people loving my story about how I basically “turned lemons into lemonade” during this tough time where many small businesses are struggling to keep doors open. I definitely made a great pivot with my candle brand, and I feel like things will do even better in the coming months.

I also plan to do more marketing via social media. I feel its essential because even after the Shelter-In-Place mandate is lifted, many people will still be cautious of going out in public or be in big crowds, and they will still be online more often than not.

Black Owned Candle Business

If you had one ask of your community right now, what would it be?

If I would ask that my community pray for and support all small businesses right now, especially black-owned businesses and establishments. We need you the most.

Share a post, buy a gift card, or patron a black-owned establishment as often as you can. Times like these are difficult and we are in dire need of support from our very own community.


–Tony O. Lawson 

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4 mins read

Meet The 3 Brothers Who Created Their Own Candle Brand

Fréres Branchiaux Candle Company is a handmade body, candle, and home fragrance goods company created by brothers Collin, Ryan, and Austin Gill.

We caught up with the brothers to find out more about them and their business.

Candle Brand
Collin, Austin and Ryan Gill

How did you decide to start this business?

We love watching Nerf videos on Youtube.  We wanted to create our own Nerf was YouTube channel.  We asked our mom for more money for Nerf guns (Ryan and Austin) and for PS4 games (Collin).  She said “no” and told us to “get a job or start a business.”  So, we decided to start a business!  We also decided to give back to the community by donating 10% of our proceeds to homeless shelters in the DC Metro area.

The whole fam at big bro’s graduation.

How do you select what fragrances and designs to use?

We get samples of fragrances that we think we might like and we mix them.  We usually mix 2 to 3 fragrances to create new scents.  We are candle mixologists!  Our mom (Celena Gill) is in control of the designs on the candles, diffusers, and room sprays.  She used to do the designs when we first started but now we have a graphic designer.  Our mom shows us new designs and we approve them–or reject them–to put on the products.

Candle Brand

What part of being a business owner do you like the most? What part do you like the least?

We like making our own money and deciding how we are going to spend it.  We love traveling to new places to vend and meet new people. There’s not really anything that we don’t like about being business owners.

What is it like working with your brothers?

It is fun most of the time–but it can be aggravating too. Sometimes, we want to hang with our friends and not just be around each other.  Since we are homeschooled, we are around each other ALL OF THE TIME.  So, every now and then, we need a break–and then we’re fine!

Do you have an adult that you are getting support from? What type of support?

Yes, we get support from our mom and dad.  Mom handles all of the appointments, bills, vending, marketing, and design.  Dad (Patrick Gill) is our official driver, organizes and sets up our vending tables/booths, and helps mom organize the candles for shipping and for special events.

Does each person have a different role or you all share the same responsibilities?

We have different roles and responsibilities.  Collin is the CEO. He is the chief candlemaker and usually leads us during production and at events.  He is our official spokesperson.  Ryan is our Chief Financial Officer.  He keeps track of our finances with mom, takes care of the money at events, and sets our financial goals for each show.

Austin, better known as Ace, is our Chief Marketing Officer.  He wicks and cleans the candles.  He is also our “face” when we go out in public–he knows how to bring customers in with his smile! We all work together to make Freres Branchiaux Candle Co. successful!

Website: Fréres Branchiaux Candle Company


-Tony Oluwatoyin LAwson (IG@thebusyafrican)

1 min read

Black Owned Candle Companies You Should Get Into

Do you appreciate a good candle? We do. We’ve personally tried products from a few of these Black owned candle companies and literally have some of them scattered around the house right now.

Needless to say, our place smells great. Treat yo self!

Black Owned Candle Companies

Bright Black


One Eleven Candles

AfterGlow Candle Company

black owned candle

Sacred Space

black owned candle

Scent & Fire Candle Company

Southern Elegance Candle Company

Lit Moments Candle Co

Wick N Wink


Blk Sunflower

Three IV Seven

Pontie Wax

black owned Candle


black owned Candle

J & L Candles

Gavin Luxe & Company

Harlem Candle Company

Posh Candle Co.

black owned candle

Simple Scents Candle Company

LIT Brooklyn


-Tony O. Lawson

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