Kitchen Strong is a Black owned kitchen lifestyle brand that offers high-quality kitchen essentials that provide the best experience in both preparing and serving your food in style.
The company was founded in 2020 by native Detroiters and husband and wife duo Donnie Morgan and Dr. Dayna Morgan. We caught up with them to find out more about their business.
What inspired you to start your business?
The pandemic afforded us the opportunity to take daily walks, in which we were able to talk about our next move in life. We lost some family members during the pandemic, and that forced us to reflect on the importance of following our dreams and building a legacy for our family.
During one of our walks, we brainstormed different ideas, and we decided we wanted to create something that truly reflected our lifestyle and was useful, practical, and elegant. We thought, “We love to cook, we have ‘strong’ cooking skills, and we love to entertain at home.” Then BOOM, Kitchen Strong was born – a lifestyle kitchen essentials brand.
The Kitchen Strong brand is reflective of both our lifestyles. Donnie is a healthy lifestyle content creator, who shows his YouTube followers how to prepare healthy flavorful meals using high quality multifunctional cutting boards.
Dr. Dayna, who loves to entertain at home and was always looking for modern stylish serving boards or trays. Therefore, we decided to create a line that included the kitchen essentials we needed and always wanted.
As a couple how do your individual skills or personalities compliment your business?
Our individual skills are what contribute to the success of our business. We have been together for over 10 years, and through this time we have learned each other’s strengths and challenges. We were able to leverage that information to define our roles within the business, which helps to create healthy boundaries.
For example, Donnie is more technical and directs the integration of technology into the business, whereas Dayna is highly structured and enjoys engaging with people and therefore manages customer and manufacturer relationships. Both of us provide input on the products.
What are some of the most important business related lessons you’ve learned as business owners?
There are so many, LOL.
- It is important to document all processes and procedures.
- We often underbudgeted for necessary items so we learned to include cushion in all the line items.
- Be very specific in contracts and agreements – including manufacturers and brand partners – especially when funds are exchanged.
- Patience. It takes time to build a business. You must accept the good with the bad.
- Note that things are not ever as bad as they seem at that moment.
What are your long term goals for your business?
We aim for Kitchen Strong to be a household name and the go to company for kitchen and dining essentials.
What advice do you have for other entrepreneurs?
Follow your dreams and let your passion motivate you. It is easy to be overwhelmed but remember companies that last are not built overnight. Talk with other like-minded business owners to create a support system.
Don’t let your toughest days end your journey – it will be tough but remember your why to get through the challenges. Lastly, make sure to have the right team – vet people out to make sure they are qualified to do the job that you hire them for.