Seattle-based Noir Lux Candle Co. exemplifies the effects of mixing passion and perseverance. Founded by Colina Bruce, it began as a pandemic-born side hustle but swiftly evolved into a successful business.
During the pandemic, Colina, like many, sought solace in the gentle glow of candles throughout her day. This simple ritual ignited a spark of inspiration: to curate her own collection of handcrafted, eco-friendly candles that evoke warmth and nostalgia.
Beginning with no prior experience, Colina delved into the realm of candle-making through online tutorials. Her debut launch proved an instant success, with 120 candles sold within three hours.
This early surge, amounting to approximately $150,000 in revenue within Noir Lux’s first operational year, received an extra boost from a feature in Oprah Magazine, cementing the brand’s status among the nation’s premier Black-owned candle makers.
Initially, an online-only business, Noir Lux has grown into a vibrant brick-and-mortar space. The journey wasn’t without its challenges. Colina, navigating the world of entrepreneurship for the first time, grappled with self-doubt and financial hurdles.
However, with the support of mentors, grants, and a resourceful network, she secured funding and transformed a raw concrete space into a beautiful retail store and community hub.
Beyond their exquisite candles, Noir Lux presents an interactive DIY candle bar, inviting patrons to craft personalized creations from a palette of over 100 fragrances.
At Noir Lux, sustainability takes center stage. Their candles boast 100% natural soy wax, phthalate-free fragrance oils, and wooden wicks. Moreover, they actively champion other Black-owned vendors by featuring their products in-store.
Colina’s passion for creation and her dedication to uplifting others lie at the core of Noir Lux’s triumph. As the company continues to flourish, Colina envisions expanding the product range and providing an even firmer platform for fellow entrepreneurs to thrive.
