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Franchise

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She Owns Two 7-Elevens and is Achieving Record Sales With a Black Owned Wine Brand

Alyson Rae Lawson is the CEO of RaeLawson Enterprise LLC, franchisee/operator of two 7-Eleven convenience stores (with gas stations) located right across from each other in Arlington, TX.

In this interview we discuss:

  1. Becoming a franchise owner vs starting a business from scratch.
  2. How and why she uses her platform to be a positive influence in her community.
  3. The amazing response from selling a Black-owned Wine brand in one of her stores. (1100 bottles in two days)

…and more!

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Tony O. Lawson

 

Related: Black Owned 7-Eleven Sold Over 100 Cases of a Black Owned Wine Brand Three Days


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This Black Owned 7-Eleven Sold Over 100 Cases of a Black Owned Wine Brand Three Days

Alyson Rae Lawson is the CEO of RaeLawson Enterprise LLC, franchisee/operator of two 7-Eleven convenience stores (with gas stations) located right across from each other in Arlington, TX.

One of her locations recently started stocking the “Black Girl Magic” collection from McBride Sisters, the largest Black owned wine company in the country.

The results have been phenomenal!

Black owned 7- Eleven
Alyson Rae Lawson

“It kind of blew out of the water,” Lawson told Fox 4 News. “I think my last order of the entire McBride collection was 80 cases.”

Robin McBride confirmed Lawson has become the highest volume selling retailer of their brand in the country.

“I don’t know that we’ve seen an account quite like this before,” Robin said. “But her for a 7-Eleven, they brought in 10 cases of Black Girl Magic and they sold out the first day. The next day, they brought in 30 cases and they sold out that day. Then 70 cases and it’s sold out immediately. She said I can’t even keep these in stock.”

“It started with the Black Girl Magic collection and that sold like crazy,” Lawson said. “Then once I bought out all of the warehouses in Texas, I said why don’t I get the rest of the McBride’s in stock until I get more Black Girl Magic.”

Across the miles, the two Black woman-owned companies feel something special helping one another.

“As soon as we’re able to move around, we are going to get on the first thing smoking to go hug her neck and congratulate her,” Robin said.

“It’s really about helping each other,” Lawson said.

Lawson is very social media savvy. That’s how she keeps her customers up-to-date on when they can expect each shipment the McBride Sisters Wine to arrive.

 

Lawson owns both of the 7-Eleven gas stations on the corner of Matlock and I-20. Currently, the McBride Sister’s wine is only stocked at the Shell Station.

RaeHive 7-Eleven
100 E I-20
Arlington, TX 76018
817-233-1635

 

Tony O. Lawson


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Fast Food Millionaire Ulysses Bridgeman could strike deal to buy Sports Illustrated

There is buzz that former NBA star Ulysses “Junior” Bridgeman is closing in on a deal to buy Sports Illustrated from Meredith.

If a deal comes to pass, Bridgeman will have beaten out a group headed by Joshua Pollack that includes Cleveland Cavaliers owner Dan Gilbert, motivational speaker Tony Robbins and Hollywood producer Peter Guber, who is a part-owner of the Golden State Warriors.

Ulysses Bridgeman
Ulysses Bridgeman Photo Credit: Andrew Hancock

The Pollack group was also trying to put together a package to buy Fortune and Money, which Meredith is seeking to divest before year’s end.

In his NBA career, Bridgeman embraced a role as “super sub” for the Milwaukee Bucks, eventually playing in 711 games, more than any player in franchise history.

But he credits his time as head of the National Basketball Players Association for giving him his business schooling.

Ulysses Bridgeman
BOSTON – 1983: Junior Bridgeman #2 of the Milwaukee Bucks (Photo by Dick Raphael/NBAE via Getty Images)

In his post-playing days, Bridgeman started acquiring and operating Wendy’s and Chili’s franchises, which he sold for $400 million in 2016.

He is now the owner of Heartland Coca Cola Bottling Co., with distribution in Kansas, Missouri and Illinois.

Bridgeman may be teaming up with an even deeper-pocketed partner in Canadian billionaire Larry Tanenbaum and his family’s Toronto-based investment arm, the Kilmer Group.

They recently purchased Coca-Cola Refreshments Canada from the Coca-Cola Co. Terms of that deal were not disclosed, but the Globe and Mail estimated it as an $800 million deal.

Tanenbuam, said to be worth C$1.5 billion, is huge in Toronto sports and media holdings. He’s chairman and part owner of the NHL’s Toronto Maple Leafs and played a big role in bringing the NBA’s Raptors to Toronto, where he is also a part owner. Kilmer owns the Scotiabank Arena, where both teams play. And to round out the roster, he’s involved in ownership of the soccer team Toronto FC.

Bridgeman did not return calls seeking comment. Kilmer Group is insisting its only deal with Bridgeman is the recent Coca-Cola agreement.

Meredith declined to comment.

Source: NY Post