Alyson Rae Lawson is the CEO of RaeLawson Enterprise LLC, franchisee/operator of two 7-Eleven convenience stores (with gas stations) located right across from each other in Arlington, TX.
One of her locations recently started stocking the “Black Girl Magic” collection from McBride Sisters, the largest Black owned wine company in the country.
The results have been phenomenal!
“It kind of blew out of the water,” Lawson told Fox 4 News. “I think my last order of the entire McBride collection was 80 cases.”
Robin McBride confirmed Lawson has become the highest volume selling retailer of their brand in the country.
“I don’t know that we’ve seen an account quite like this before,” Robin said. “But her for a 7-Eleven, they brought in 10 cases of Black Girl Magic and they sold out the first day. The next day, they brought in 30 cases and they sold out that day. Then 70 cases and it’s sold out immediately. She said I can’t even keep these in stock.”
“It started with the Black Girl Magic collection and that sold like crazy,” Lawson said. “Then once I bought out all of the warehouses in Texas, I said why don’t I get the rest of the McBride’s in stock until I get more Black Girl Magic.”
Across the miles, the two Black woman-owned companies feel something special helping one another.
“As soon as we’re able to move around, we are going to get on the first thing smoking to go hug her neck and congratulate her,” Robin said.
“It’s really about helping each other,” Lawson said.
Lawson is very social media savvy. That’s how she keeps her customers up-to-date on when they can expect each shipment the McBride Sisters Wine to arrive.
Lawson owns both of the 7-Eleven gas stations on the corner of Matlock and I-20. Currently, the McBride Sister’s wine is only stocked at the Shell Station.
100 E I-20
Arlington, TX 76018
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