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business services


5 Digital Marketing Ideas to Consider During the Coronavirus

As a business owner, you’re likely trying to find ways to survive this crisis. The good news is that this too shall eventually pass. In the meantime, what you don’t want to do is slack on your digital marketing efforts.

That would be a waste of all the time and resources that you’ve already invested into your business to gain traction in an already crowded online marketplace.

You could possibly lose ground to your competitors and put your business in a position to fail in the second half of 2020 when — by all indications — we will have moved past this unfortunate coronavirus outbreak.

5 Digital Marketing Ideas to Consider During the Coronavirus

Implementing new digital marketing ideas during this period in time will have a huge impact on your company’s growth rate after the economy improves.

1. Stay Connected With Your Customers on Social Media 

digital marketing ideas

More people are on social media now while stuck at home, searching for updates and trying to stay connected in a suddenly isolated country.

People need support, understanding, education, resources. Social media can provide just that and can be extremely powerful if it’s done the right way.

2. Make Sure Your Business Can Be Found Online

This was a no brainer “pre-rona” and its even more of a no brainer now. Online search traffic has increased significantly over the past few weeks and will continue to climb as we #stayhome.

Everyone is glued to their computer and phone. We’re looking for news, entertainment, education and ways to pass the time. Now is an important time to be visible digitally because other forms of traditional marketing are not as relevant at the moment.

3. Be Prepared to Pivot 

digital marketing ideas

This is an opportunity to show empathy and stay relevant at a time when your business may have been impacted by customers staying at home.

Restaurants are offering curbside pick up or free delivery. Healthcare and other service professionals that can’t physically see clients can offer online consultations.  Personal trainers and Yoga instructors can offer live classes.

Another great example that we’ve witnessed is businesses that originally make clothing and accessories have been able to pivot to producing face masks for those looking for protection.

4. Don’t Panic

You’ve likely heard all the gloom and doom predictions on the news and online about depressions and recessions. The truth is, the economy may be slow now but it isn’t stopping.

Money is still moving and consumers are still searching for people to do business with. Adjust your plan or create a new one.

5. Use this time educate yourself

This is a perfect time for self-improvement. Use your newfound spare time to take a step back and assess what both you and your business need right now.

Learn how to improve your marketing strategy (You’re doing that right now!) Study how to create more content or improve your website performance.  These are just a few actions will pay off down the road.


If you are interested in increasing your online presence and reaching a new audience, consider our business promotion services.

Hit us up at for details 🙂


Tony O. Lawson

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5 Reasons Why the SHOPPE BLACK Global Business Directory & Agency are a Game Changer

Since 2015, we have profiled thousands of businesses and interviewed hundreds of entrepreneurs and professionals from New York to Nigeria, all in the name of celebrating Black Business excellence and encouraging our community to invest in itself and to SHOPPE BLACK.

Now, we’re officially launching a Kickstarter campaign to raise funds that will get several initiatives off the ground, including:

  • releasing our highly anticipated international business directory
  • expanding our content
  • launching a business agency

Additionally, we’ll be traveling to cities across the country and the Diaspora to connect with entrepreneurs and folks who are invested in creating holistic and prosperous communities.

black business directory
SHOPPE BLACK Co-founders – Tony and Shantrelle

Reason 1 – More than just a Business Directory

Attracting customers (online or offline) is one of the top challenges that business owners face.  What better place to showcase your business or service than through a website that Google has ranked at the top for searches relating to Black owned businesses?

We won’t just list your business on our directory and pray that potential customers find you, we’ll become actively involved as an extension of your marketing and promotions team.

This will allow you to leverage our expertise as a platform that attracts hundreds of thousands of visitors monthly, has amassed over 90k email subscribers, and has grown a highly engaged social media following of over 200K people that are passionate about supporting Black owned businesses.

Reason 2 – Access to Business Funding

Jerry Maguire Money GIF - Find & Share on GIPHY

It’s clear that one of the biggest challenges for Black owned businesses is access to the capital needed to start or grow.

In order to do our part to bridge the funding gap, we’ll be offering access to a variety of business loans and credit via a strategic partnership with a Black owned business funding company.

We’ll also offer access to credit repair services for those who need help qualifying for funding.

Reason 3 – Business Services

Our agency will provide business owners and professionals with several services including:

Customer experience training – We’ve all heard about how the customer service at Black owned businesses, well…sucks. However, let’s be clear, this is a generalization. I know from personal experience that many offer excellent service.

For those business owners who want and need to improve in this area, we’ll provide training on how to build an army of lifelong customers that will sing your praises. This training will allow your customers to have a more pleasant experience with your business and feel good about spending their hard-earned money with you.

Branding – When it comes to the look of a website or images on a business social media account, we’ve seen the good, the bad, and the “could use improvement”. ?

Many businesses are getting it right, but many need some guidance. We’ll be enlisting the services of a team of professionals that will assist in making businesses look like they mean business.

Reason 4 – Results and Receipts

We can talk all we want but at the end of the day, what you need is results, and that’s what we offer.  We have a track record of helping businesses boost their brand awareness and increase sales.

black business directory
Results! – Boon Boona Coffee


black business directory
More results! – Nick’s Jerk Seasoning


Reason 5 – Support for Black Business Supporters

For individuals who are having trouble finding a resource that offers an accurate and up to date listing of Black owned businesses on a global level, we offer an online community that includes thousands of Black owned businesses and professionals from around the world.

Unlike most other business directories, we offer you the opportunity discover, connect and gain insight into these businesses via features, interviews, product reviews and more.

Stay tuned. The best is yet to come. We’ve got much more in store.


Click HERE to support!



Tony x Shantrelle