consumer behavior

6 Ways Digital Consumer Behavior is Changing in 2022

A digital consumer may be defined as someone using technology to look for and purchase products and services on the internet. Digital consumer behavior is anything that a person does online. As the needs of these consumers evolve, brands are trying to meet the growing expectations. This article explores the six consumer behavior trends expected to reshape commerce the most in the year ahead. 1. Sustainability Globally, 60% of consumers consider sustainability an important purchase criterion. This figure in the US is slightly higher than the global average, at 61%. Consumers are looking for environmentally friendly alternatives when purchasing, increasing

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