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3 mins read

Most Sneakers Are Not Built for Women’s Feet

Imagine effortlessly gliding through your run, each step feeling like a natural extension of your movement. Envision shoes that seamlessly merge with your feet, offering both support and momentum as you propel forward.

It sounds like a dream, doesn’t it? Yet, for many women, the reality of running often involves painful blisters, sore ankles, and a persistent feeling that something isn’t quite aligned.

The truth behind this discomfort lies in the design of most sneakers available. Surprisingly, many of these shoes weren’t crafted with women’s feet in mind. Traditionally, manufacturers followed a “shrink it and pink it” strategy, essentially resizing men’s shoe structures and adding pink or purple colors.

Allyson Felix, an Olympic icon and the founder of women’s footwear brand, Saysh, delves into this issue: “Unlocking the secrets behind making shoes was an eye-opener for me. It’s surprisingly straightforward, but I never gave it much thought. Think about this: shoes are shaped based on a mold of a foot, but here’s what’s shocking – most brands (yes, the ones you’re picturing right now) have been using a man’s foot as the template, even for so-called ‘women’s’ shoes.”

Allyson’s realization mirrors a glaring gap in the footwear industry. Women’s feet differ significantly from men’s—they tend to have wider forefeet, higher arches, and different heel structures. Squeezing these unique feet into shoes designed for a different anatomy only leads to pain and dissatisfaction.


This oversight is where Saysh excels. Their FemiformityFIT Technology is tailored specifically to women’s feet. Podiatrist, Dr. Sandi Nagata, underscores the importance of such innovation: “Many women face discomfort due to ill-fitting shoes while running, which can discourage them from continuing. Having a running shoe that considers the individual foot’s structure, especially for beginners, is crucial in preventing unnecessary pain.”

Saysh takes pride in supporting women through every stride, especially during motherhood. For every customer who becomes an expectant mother, they send a fresh pair of sneakers in a new size, free of charge. 

Allyson’s journey speaks volumes about the transformation these shoes offer. It was in her own Saysh shoes that she returned to the Olympics, becoming the most decorated track and field athlete. This personal testament exemplifies the power of footwear designed to embrace women’s distinct anatomical needs.


Saysh invites women to prioritize comfort and performance in their running experiences, ushering in a future where each stride is a testament to empowerment, support, and celebration of individuality.

Visit and join them at @bySaysh on InstagramFacebookTwitter, and TikTok.

3 mins read

Olympian Allyson Felix Launches The Felix Runner to Elevate Women’s Running Comfort and Performance

In 2019, Allyson made headlines when she revealed that Nike had offered her a 70% pay cut after she became pregnant. She was one of Nike’s most decorated athletes, with 11 Olympic medals, but she felt that the company was not valuing her as a woman and a mother.

In response to this treatment, Allyson, along with her brother and business partner, Wes, founded Saysh. Saysh is a collection of stylish, functional sneakers crafted for daily use, with a strong commitment to producing women’s footwear designed for women, by women.

On Tuesday, Saysh launched its groundbreaking running sneaker, The Felix Runner. This release marks Saysh’s entry into the world of performance running footwear, promising unparalleled comfort and performance for women.

the felix runner

The Felix Runner is designed to prioritize comfort, stability, precision fit, and top-notch performance. It is engineered from the ground up with Saysh’s FemiformityFIT Technology, which makes it ideal for women of all running levels, from dedicated enthusiasts to health-conscious joggers and avid walkers.

Unlike traditional running shoes that often claim to be “women’s” while being designed based on men’s feet, The Felix Runner is crafted to accommodate the unique proportions of a woman’s foot.

Allyson Felix expressed her excitement about the release, stating, “Designing and creating our very own running shoe has been an inspiring journey. Over the last three years, we’ve poured our hearts into crafting The Felix Runner – a shoe that reflects the strength and determination of women. I’m so excited for women to experience the difference of The Felix Runner firsthand – the comfort, support, and stability it brings. It’s not just about the shoe; it’s about empowering every woman to conquer her path.”

the felix runner
Allyson Felix, Co-Founder and President of Saysh

The Felix Runner boasts an array of advanced features that elevate the running experience for women. Saysh’s supercritical foam technology ensures a perfect balance of cushion and comfort while maintaining responsiveness and spring.

The Felix Runner

Saysh is more than just a brand; it’s a movement. Committed to the principle that “Women Deserve Better,” Saysh offers products designed to uplift and support women in their diverse pursuits.

Additionally, Saysh offers a first-of-its-kind Maternity Returns Policy, ensuring that women who experience changes in foot size during pregnancy receive a complimentary pair of Saysh sneakers in their new size.

The Saysh+ Community, Saysh’s community arm, is an inclusive space that rewards engagement and connects women on various topics, including health and wellness, personal growth, and, of course, fabulous footwear.

The shoes are now available at renowned retailers across the United States, including REI and Athleta, as well as a curated selection of specialty stores.

Visit and join them at @bySaysh on Instagram, Facebook, Twitter, and TikTok.