Loclicious, a Black Owned Natural Haircare Brand Inspired by a Personal Setback

Loclicious is a Black owned natural haircare brand that creates all-natural haircare products for locs, loose naturals, and all hair types.

Black Owned Natural Haircare
Kabi Mickens, founder of Loclicious

In her teens and early twenties, Kabi, the founder of Loclicious, often used relaxers. As a result, she got bald spots on her scalp and could only wear her hair in certain styles to hide them.

She decided to go natural in 2008 after she got pregnant with her first child. Although she was no longer using relaxers, she realized that many of the products that claim to be for natural hair were anything but “natural”.

“As a loc’d sister, I saw that the loc community was underserved in their options. I found that the existing haircare product options were full of harmful chemicals and poor-quality ingredients that at best leave unwanted residue in locs and at worst can severely damage locs/hair.

As a result, it can be very overwhelming and stressful for women who want to start their loc or natural hair journey. I saw a need in the loc and natural hair community, so Loclicious.”

Black Owned Natural Haircare

How do Loclicious products differ from others on the market?

Loclicious Haircare promises a high-quality product for modern men and women of color. Our products are FREE from Parabens, Phthalates, Sulfates, PEGs, Mineral Oils, and other toxic chemicals. Our products are lightweight, water-based and will not leave residue that causes buildup.

Black Owned Natural Haircare

What are some business accomplishments you’re most proud of so far?

Loclicious was initially only available via our website www.loclicious.com. However, as of September 2022, Loclicous products are now also available on Amazon.com.

What advice or tips for others interested in starting a haircare business?

There is a lot to consider when starting a haircare product line. However, the first question to ask yourself is… what business model do you want to go with?

You can decide to self-manufacture products in a private label model (like we did) or you can choose to do a white-label model where you purchase premade products in bulk and brand them with your business name.  Both models have pros and cons but you should choose the model that works best for your business.

What are your future goals?

We look forward to getting our products into retailers like Walmart, Target and Sally Beauty in 2023.


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