CultureTags, a Family Game For the Culture, By the Culture

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In the midst of a global pandemic, consumers have been looking for positive ways to stay entertained. CultureTags™ has filled that void.

CultureTags is a game that tests just how well you know the culture guessing the meaning of acronyms before time runs out from categories including Black Twitter, Church, Daily Sayings, Songs and Lyrics, and more. 

In just nine months, after a successful crowdfunding campaign, sales have already surpassed six-figures. 

We caught up with founder, Eunique Jones Gibson to find out more about her business.

Eunique Jones Gibson, founder of #CultureTags

What inspired you to create CultureTags?

I wanted to create a game for the culture and by the culture that would invite people from all over to participate and enjoy. 

What differentiates CultureTags from other games?

CultureTags combines the best of culture and communication into acronyms to truly test how well you know the culture! But in the midst of playing, you really get an opportunity to know the people around you, from the crazy answers they yell out to the nostalgic moments and experiences they might share after figuring out a #CultureTag that makes you reflect on “back in the day” moments.

What are some strategies that you implemented in order to successfully launch your product?

I went the crowd sourcing route because I wanted to make this like one big group project. I think that really contributed to the successful launch because I included everyone who wanted to play a role in bringing it to fruition.

Now those individuals are like ambassadors for the brand and it has truly helped accelerate the adoption, more so than I believe it would have if I would have just launched and asked everyone to purchase.  

Your products can be found on Target.com and in Target stores nationwide. What did it take to get the attention of a major retailer?

Grabbing their attention can be attributed to the buzz and excitement we were able to create online through social media through the IG live game nights and posts from people far and wide talking about the game.

Also, Target and their supplier diversity team is actively pursuing great products and people who align with their values and goals. They were huge advocates for the game internally.

Where do you see your business in 5 years?

I try not to box myself in. I didn’t see CultureTags 5 years ago, but I was open to where my gifts and mission to celebrate culture and community would take me.

I’d love for there to be a CultureTags game show, more expansion packs, and editions that incorporate other cultures and I’m open to developing more games and ways for us to be reflected in a positive light. 

What advice do you have for aspiring entrepreneurs?

KEEP GOING! Focusing on knowing when to push, when to pause and when to pivot. And build a dope village of individuals who have no financial stake in whether you lose or win. People who will hold you accountable as much as they will push you!

Tony O. Lawson


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