Freaks of Nature is a Black owned Vegan dessert brand based in the UK. Peter Ahye launched Freaks of Nature in 2016 after identifying a gap in the market for inclusive, delicious tasting vegan and vegetarian snacks.
In January of 2020, the company launched a new chocolate mousse product and the demand far exceeded their expectations. Sales soared by 200% in three weeks and have been strong since then.
The company is now investing £1 million ($1.3 million) to expand its manufacturing capacity due to the growing demand for its vegan desserts. They also have plans to build a second production line and invest in larger, more eco-friendly equipment with the goal of increasing production capacity by 400 percent.
“This investment is very exciting and marks a significant turning point in our business,” Freaks of Nature founder Peter Ahye told Foodmanufacture UK. “In the first quarter of this year our production volumes were up by 100 percent, despite being held back by COVID-19, and strong indications show they are set to continue.”
“We had a fantastic year last year developing a number of great new puds, growing our production capacity and attracting some significant new retailers. We also won a number of leading industry accolades including The Grocers Best Start Up award. Following the really positive interest we have already received for our new mousse and the unstoppable rise in veganism we’re seeing here in the UK, I think this next year is going to be an even more exciting one for us!”
All of Freaks of Nature’s desserts are produced in its purpose-built facility which is British Retail Consortium (BRC) grade A accredited and is the largest factory of its kind in Europe.
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