Slutty Vegan

Meet the Owner of Slutty Vegan, Atlanta’s Hottest Vegan Spot


What do you get when you mix the growing popularity of vegan food with brilliant marketing and a great product? A line of people, several blocks deep, outside your business on opening day. This is the “problem” that Atlanta’s newest vegan eatery, Slutty Vegan had when it opened on January 14th.

We reached out to owner Pinky Cole to find out more about her and her business.

Slutty Vegan
Slutty Vegan owner, Pinky Cole (credit: Ty Pleas)

What inspired you to start Slutty Vegan?

Slutty vegan was created summer of 2018 in my small two-bedroom apartment. I was lying in bed late in the evening and had a serious hankering for vegan junk food.

At the time, there was no place here in Atlanta at had what I needed. I figured it was time to satisfy that need. Boom! Slutty Vegan came to life.

Photo credit: Ty Pleas

What has been the most challenging and the most gratifying thing about owning a business thus far?

Since its creation, like all businesses, Slutty Vegan has run into its fair share of challenges. Most challenging, surprisingly, has been keeping up with the demand from the city.

Pinky and Uncle Snoop

Because of our sensational growth, we have had to learn how to grow at an exponential rate while making sure we have excellent customer service and every customer is satisfied.

Crazy lines on opening day (Credit:Westview Atlanta)

However great this difficulty, we appreciate and love the community support. Interestingly enough, that challenge has been one of the most gratifying aspects. Imagine me, a young single mom from Baltimore jump-starting the vegan movement here in Atlanta!

Tha crazy growth has been nothing short of inspiring and the pleasure I get knowing the culture and health shift I’m at the forefront of is so humbling. I am so thankful for the opportunity and pressure.

The Slutty Vegan crew

In the past 5 years, what new belief, behavior, or habit has most improved your life?

Having faith and striving to attain goals that previously, I would have been afraid would have failed. In the past 5 years, my prayer life has shifted my outlook, perspective, and approach to life. Prayer has removed said fear and I can step out of faith regardless of imminent outcome. “You miss 100% of the shots you don’t shoot.”

What is one thing about you that may surprise most people?

I think it surprises people that I’m truly an HBCU ride or die regular or maybe not so regular girl.

I attended Clark Atlanta University where I pledged, pageanted, and excelled. Atlanta has truly adopted me, and most would even think I’m from here; sometimes it even feels like that.

#TBT Miss Clark Atlanta University

What advice do you have for aspiring entrepreneurs?

If I had to give any advice to aspiring entrepreneurs, it would be to write every idea and thought down and to stay consistent and persistent. Most small businesses take years to see a profit and the millennial generation is microwave and expects overnight success.

Opening day

Generally, this won’t happen, and successful businesses are grown from “long game thinking.” Understanding and planning for long term success and preparing yourself to be persistent on the journey there will make the difference.

Where do you see your business in 5 years?

In 5 years, I see Slutty vegan country-wide providing vegan experiences in communities where they would have otherwise never had that opportunity. We are here for the community.

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  1. I love, love Slutty Vegan and everything it stands for! To have a vegan fast food spot is awesome and this is coming from a 30+year vegan/vegetarian from Atlanta. This restaurant did not jumpstart the vegan community of Atlanta. The West End of Atlanta has been a staple of many vegan/vegetarian businesses since I was born in 1987. Many which are still there, and some that didn’t last due to the lack of popularity for vegan diets. Please pay homage to those before you! The West End has a huge Black vegan/vegetarian population. Research before we start claiming things that just aren’t true.

  2. Congratulations to Slutty Vegan [SV].

    It is necessary to correct my wonderful industrious CAU Panther sister and inform the readers: SV did NOT “jump starting the vegan movement here in Atlanta”. In fact as an AUC alumni or any vistor would know, Atlanta GA and specifically the Historic Black West End area has been the fertile soil that has for DECADES grown numerous Black-owned vegan establishments that are in business today, only blocks away from SV.

    + SOUL VEGETARIAN I & II (over 4 decades in business)

    …plus too many more that were here that are still around or moved on. With respect to SV and their laudable success, the ground for their prosperity was laid LONG ago. I didn’t even list the co-ops and non-Black owned vegan restaurants & shops (most get enough promotion).

    I have partonized SV and they have a quality product worth waiting the often several hours for. I hope for them to expand in the ATL and GA area because they have proven they have an audience that would serve for franchising further here and across America and the world. And if Ms. Pinky is “truly an HBCU ride or die regular” that she claims then I know she will give it up for pioneers like TASSILI’S RAW REALITY who loving opened the door up for her and others.

    SV planted a seed in the most fertile, cultivated soil but they should be thankful the ground was open and & welcoming to them. None of us got here by ourselves and it’s important that we literally & figuratives pour libations for our ancestors and teachers laid the foundations for us. Give thanks so that your days may be long.

  3. It’s amazing that there are other Vegan restaurants. It seems however they are not in the technology wave and have not sought Public Relations. Homage is a community responsibility, thanks for representing the other restaurants. But, Pinky, several congratulations for expanding your reach and getting the word out about your restaurant. The ground swell of support is a blessing that you deserve!!!!

  4. I am sure she meant she jumped started a movement of people that are trying vegan fast food for the first time; I am trying it for the first time. Love to all vegan businesses.

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