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22 Black Owned Alternatives to H&M

in Black Money/Shopping Guide by

Another day, another episode of corporate disrespect. This time from H&M who thought it would ok to use an ad showing a young Black boy wearing a sweatshirt saying “Coolest Monkey In The Jungle”.

It shouldn’t take something like this to remind us that there are MANY other Black owned fashion brands that make casual wear and that actually appreciate your money. Here are some:

Black Owned Alternatives to H&M

Savoir Faire

from Chris Classic, the creator of the viral “corrected” image.

Fly Robotics

The Marathon Clothing

Sweet Knowledge 


HGC Apparel


Fly Nerd

Philadelphia Print Works

Buried N Kulture

Power in One 

The Brooklyn Circus

SMPL Industries 



Beautiful In Every Shade 

Daily Paper

Kingdom Native

Because Of Them We Can




Black Vibe Tribe


Pop Caven

Tony O. Lawson aka @thebusyafrican


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  1. This would be a better post if it included brands that were actually comparable to HM. These are just slogan tees that I could make on my own on cafepress. Where are the designers making affordable dresses, tops, etc.?

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