According to Washington, D.C. native, Arsha Jones, she’s not an entrepreneur. She simply makes the things she wants to see in the world.
According to Black Enterprise, The Washington Post, and a rapidly growing Facebook group of over 20, 000 active members, she’s the go to source for heavily demanded products as well as advice on how to grow your own profitable business.
Arsha and her husband Charles, founded Capital City LLC, a specialty foods manufacturer that produces DC’s favorite chicken wing condiment, Mambo sauce.
Arsha is also the founder of Tees in the Trap, an online retailer of apparel and home goods inspired by pop culture, hip hop and everyday life.
SB: Some business experts preach the importance of focus. They say focus on one idea and then move on.
As someone who has started multiple businesses, what are your thoughts on focusing on one idea at a time versus managing multiple business ideas at once?
AJ: I’d agree. People see these businesses I’ve created and want to do the same, not realizing that I started with one site that sold one product and had one page with a link to one Paypal button.
I tell people all the time, don’t compare your day 1 to someone else’s Day 3,502. Focus on one product. Build a team. Make sure that brand is profitable and successful, then move on to something else. Three half-assed brands mean nothing if they aren’t supporting your lifestyle.
SB: What advice do you have for couples who are in either in business together or own separate businesses?
AJ: Have patience. What helps us is having separate roles. I handle the design, marketing, social media, public relations and growth.
My husband Charles, handles everything that keeps the business running on a daily basis. Our duties don’t usually overlap, so we both have a chance to be excellent – separately.
SB: You have found amazing success online with both of your businesses. If you could attribute that to one thing, what would it be?
AJ: Me being eager to learn more and willing to do anything to get better. I didn’t look for help. I didn’t look for a hand out.
When I wanted to learn something I spent hours online researching and loved every minute of it. I’m successful because I outwork most people.
SB: What is the most fulfilling part of your entrepreneurial journey?
AJ: Seeing my children love what we do and be proud of what we’ve built.
SB: What is the most challenging thing about being an entrepreneur?
AJ: Traveling this road alone and not having a business network to help me along the way.
SB: If you could wake up tomorrow with one superpower, what would it be and why?
AJ: Unlimited energy.
SB: What advice do you have for aspiring entrepreneurs?
AJ: Just start and don’t overthink. Part of the journey is making mistakes along the way. If you’re afraid to make a mistakes, then being an entrepreneur is not for you.
-Tony Oluwatoyin Lawson aka @thebusyafrican