Upsie is a more affordable warranty option for your electronic devices, appliances, and fitness equipment. They offer the same warranties and coverage as other companies and cost up to 70% less.
“I’m sure you’ve walked into a Best Buy or a Target, and when you’re checking out somebody at the register is offering you a warranty. But what most customers don’t know is that you’re paying as much as 900% more for that warranty than you should,” Upsie founder Clarence Bethea told TechCrunch.
![upsie](https://i0.wp.com/shoppeblack.us/wp-content/uploads/2021/05/Screen-Shot-2021-05-14-at-7.24.07-PM.png?resize=606%2C826&ssl=1)
“There’s no transparency at the register and you never get to ask what’s covered and what’s not covered, or what should you do if you need to make a claim.”
Upsie just finalized an $18.2 million Series A round that Bethea hopes will encourage other Black founders.
“Getting more dollars to Black and Brown founders is always top of mind in conversations—there’s still such a deficit,” Bethea said. “Today represents that it’s possible.”
True Ventures, a Silicon Valley-based firm, was the lead investor in the round. Other Twin Cities-based firms such as Matchstick Ventures and Bread & Butter Ventures also participated.
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