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Valerie Daniels-Carter

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Valerie Daniels-Carter, Founder of the Largest Woman Owned Franchise Business and Part Owner of an NBA Team

Valerie Daniels-Carter is a part owner of the NBA team The Milwaukee Bucks, and is both president and CEO of  V&J Holdings.

V&J Holdings is the largest franchise company owned by a woman, the largest minority owner of Pizza Hut franchise stores, and one of the largest franchising companies in the country, period.

It owns over 40 Burger King restaurants, and over 60 Pizza Hut locations, along with other franchises such as MyYoMy Frozen Yogurt, Auntie Anne’s Soft Pretzels, and Captain D’s Seafood along with other real estate properties.

How it all started

This franchise and real estate empire all started with Valerie Daniels-Carter and John Daniels Jr. back in 1982 with just one Burger King franchise. Valerie Daniels-Carter was working as a banker when she decided to start her own business. She had to raise over $1 million to buy the rights to a Burger King restaurant and to build the restaurant itself.

Her late husband Jeffrey pitched in by giving her a savings account that he filled up with checks from his second job. It took a lot of sacrifice and shrewd decision making to get the first franchise off of the ground, but the effort paid off. By 1998, she already had over 30 Burger Kings and 60 Pizza Hut locations.

Valerie Daniels-Carter says she did this to challenge the old status quo in franchising. She wants to help other African American women have a chance to own their own franchising companies as well.

She frequently gives motivational talks, using her own life experience, business experience, and sheer determination as a way to inspire and encourage others who look like her and come from similar backgrounds to aspire to accomplish more than they ever dreamed of.


Johnny T. Ross

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