In today’s world, more and more people are launching their own businesses, working as freelancers, or at the very least starting a side hustle.
This means that they must create a brand, grow a customer base, and build an email or social media following. All of that requires different kinds of documents and graphics.
Canva, a graphic design platform, makes it easier to create all types of social medis graphics, presentations, posters and more.
However, not everyone has the time to start creating these types of visual content. That’s where you come in. You can put your creative skills to work and create a source of income by selling Canva templates on online marketplaces like Etsy.
Etsy is mostly known for handcrafted toys, collectibles, art, home products, and jewelry. However, Etsy also allows sellers to list digital products such as Canva templates.
Want to know how you can do that? Read the tips and tricks to learn how to generate a passive income selling Canva templates:
1. Conduct Market Research
Before designing your first Canva template, perform market research to ensure that the products you intend to sell are things customers will want to buy. Researching can be simple and fun as you need to prepare a list of products you intend to sell.
For instance, if you want to sell social media templates in your store, your template offerings may include Facebook post templates, Pinterest Pin templates, and Instagram post templates.
After preparing your list, open Etsy and add keywords and phrases in the search box (marketing templates from your list). Then, Etsy lists out all the other search terms and phrases that customers are searching for right there on the screen.
Select one of those phrases for more targeted searches and check listings. You can find designs or elements that you can enhance to sell in your store.
2. Understand Your Target Customers
Once you understand the type of templates you want to sell, define your target customers to create consistent branding on Etsy. Consistency will help you attract more customers.
To define your ideal customer, think about their demographics, preferences, and psychographics.
3. Create a Brand
Create your business brand to attract the right customers to your Etsy shop. For instance, if you sell wedding invitation templates, you need to keep them in mind when building your brand.
Your store selling wedding templates may have a brand with a delicate color palette and subtle floral designs.
4. Design Your First Templates
Create templates to sell on Etsy but ensure you can access a Canva Pro account. Otherwise, you won’t be able to share the download link sent to your customer after purchase confirmation.
Make sure to check out some other templates currently on Canva to see what’s trending and decide what to add to your template. Start with a blank template and design your products from scratch.
If you want people to pay you, your designs must be sufficiently different and of better quality.
5. Set Up Your Shop
After creating your first Canva template, PDF deliverable (a document storing your sharable template link), and approximately 10 listing images, you can set up your Etsy shop to list your first template.
Sign up for a seller’s account with an email address and then add your first product to open up your store.
Launch your first template on Etsy with a professional-looking shop. Then, you can now easily add your products and start working for the first sale.
6. Conduct Keyword Research and Optimize SEO Listings
After listing your first product, you should make sure your target customers see it. Etsy SEO helps you to find more customers for your products.
Add keyword-rich titles and tags to your product listing, as that helps Etsy display your products to the right people.