black owned wealthtech

Black Owned Wealthtech Startups to Keep an Eye On

In the rapidly evolving realm of Wealthtech within the financial technology landscape, a powerful movement is underway to democratize access to wealth-building tools and opportunities.

In this article, our focus turns to three founders who are creating platforms that transcend traditional barriers and unlock new pathways to prosperity.

Amidst a sea of algorithms and digital interfaces, these founders have harnessed technology to drive change and challenge the status quo.

Plainr, DFD Partners, and PaceUP Invest, led by individuals with diverse expertise and experiences, are reshaping how individuals approach wealth management, investment, and financial education.

Black Owned Wealthtech Startups


black owned wealthtech
Lydia Ofori

Plainr is a financial services AI software company helping financial services teams accelerate and improve decision-making, automate tasks to reduce workflow frictions, and get insights from data. Plainr was founded by Lydia Ofori, a CFA and CAIA charterholder with over 20 years of experience in the financial services industry.

Plainr’s platform aggregates financial services specific unstructured and structured data to train and fine tune open sourced large language models and proprietary machine learning models. This allows financial services teams to get insights from data that would otherwise be difficult or impossible to obtain. Along with this, Plainr enables customization and proprietary data integration on their secured platform which further enables financial services companies including wealth techs to tailor usage to their specific needs with transparent insight into underlying models.

PaceUP Invest 

black owned wealthtech
Rukayyat Kolawole

PaceUP Invest, a fintech startup established in 2021 by Rukayyat Kolawole, CFA, MBA, aims to empower women and marginalized communities in the realm of finance. Leveraging Kolawole’s extensive 16-year experience in the financial industry, the company offers a comprehensive suite of services. These include educational courses, financial planning, wealth management, investment analysis, and a supportive community, all geared towards enabling clients to realize their financial aspirations.

PaceUP Invest’s core values encompass financial inclusion and empowerment. As a female-founded and led enterprise, it is dedicated to equipping its clientele with the necessary tools to take charge of their financial futures and make positive strides for themselves and their families.


black owned wealthtech
Devon Drew

DFD  is a platform designed to empower smaller asset managers, particularly those who have been historically underrepresented, to efficiently expand the distribution of their investment strategies. Founded by Devon Drew, a seasoned professional with over 16 years of experience in the asset and wealth management industry, DFD is reshaping the way asset managers connect with financial advisors and investors.

Leveraging a comprehensive approach, DFD taps into a diverse range of data sources, including publicly accessible information, insights from social media platforms, and data related to advisor searches and interactions. By harnessing the power of these data streams, DFD is able to craft precise matches between asset managers and the most compatible financial advisors.

by Tony O. Lawson

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