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Black-Owned Uncle Nearest Whiskey Crosses $100 Million Sales Mark

Uncle Nearest Premium Whiskey, the most-awarded Bourbon and American Whiskey of 2019, 2020, and 2021, announced today that its sales exceeded $100 million through October 2022, with an on-track forecast to more than double that total by the end of 2023.

In 2021, Uncle Nearest announced it had become the best-selling African American owned and founded spirit brand in history, selling 1.5 million bottles of its sought after super premium whiskey.

uncle nearest
CEO and Founder Fawn Weaver

“When we entered the bourbon market, we had no idea we were making history as the first and only brand to commemorate an African American, and the first major spirit company to be founded and led by a leadership team of all women,” said Fawn Weaver, Chairman, CEO and founder of Uncle Nearest.

“The question on the mind of so many in the CPG and spirits industry was, could a brand with a story broaching American topics no one had ever attempted be embraced by consumers of every background, gender, and race? That answer has become abundantly clear. The world had been waiting for Uncle Nearest for more than 160 years, they just didn’t realize it until our bottles hit shelves.”

Its recently expanded 323-acre distillery is a masterclass in storytelling and purpose-driven marketing. It has already welcomed more than 100,000 guests with that number increasing significantly every week from all over the world.

uncle nearest
Master Blender Victoria Eady Butler and great-great-grand daughter of the whiskey brand’s namesake, Nearest Green.

“Our goal is to cement the legacy of Nearest Green in the history books and in the hearts and minds of people all over”, said Victoria Eady Butler, fifth-generation Nearest Green descendant and Uncle Nearest Master Blender.

Uncle Nearest is currently sold in all 50 states and 12 countries and is sold in more than 25,000 stores, bars, hotels, and restaurants, as well as at its 323-acre Nearest Green Distillery in Shelbyville, Tenn.

-Tony O. Lawson

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