Golf Archives - SHOPPE BLACK

Published on April 4, 2024April 4, 2024

2 mins read

City Girls Golf is Honoring Legacy and Swinging for Change

City Girls Golf is an organization founded with the mission of empowering women of color through the game of golf.

Founded by Sierra Morris, this organization specifically focuses on creating a space for women in urban areas to learn and enjoy golf, a sport traditionally seen as exclusive and expensive.

Morris’s inspiration stemmed not just from her own experience growing up in New York City where golf courses were scarce, but also from the rich legacy of the Wake-Robin Golf Club (WRGC).

Established in 1937, WRGC is the oldest registered African American women’s golf club in the United States.

These pioneering women paved the way for countless women of color to tee off and excel on the green. City Girls Golf proudly carries the torch, ensuring the legacy of Black women in golf thrives.

One of the biggest hurdles for newcomers, particularly women of color, is feeling out of place on the golf course. City Girls Golf tackles this by creating a sense of community. It’s about camaraderie, shared experiences, celebrating every accomplishment – from sinking a putt to finally figuring out your grip – and having a blast while doing it!

So, if you’ve ever been curious about golf but felt it wasn’t for you, City Girls Golf is here to rewrite the rules. It’s a chance to experience the thrill of the game, and meet like-minded women.

Pick up a club and join the City Girls Golf movement – they’re redefining what it means to be a golfer, one swing at a time.

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Published on January 18, 2024February 5, 2024

3 mins read

Eastside Golf Receives $3.4 Million to Drive Cultural Shift in Golf

Eastside Golf, the lifestyle golf brand founded in 2019, recently closed a $3.4 million seed round led by EP Golf Ventures, a partnership between the PGA of America and Elysian Park Ventures. The investment aims to accelerate Eastside Golf’s growth and redefine the cultural perception of golf.

Founded by Olajuwon Ajanaku and Earl Cooper, Eastside Golf has achieved remarkable success, experiencing a 600% year-over-year growth in the past two years. The company has grown from 2 employees to 16, its revenue reportedly increasing from $100,000 in its first year to $4 million in 2023.

The brand’s unique apparel line has resonated beyond traditional golf circles, embraced by professionals, celebrities, and athletes.

EP Golf Ventures, recognizing Eastside Golf’s potential, commended the founders for creating a brand that transcends golf’s traditional boundaries. Jay Adya, Managing Partner at Elysian Park Ventures and EP Golf Ventures, expressed confidence in Eastside Golf’s capacity for immense growth.

Seth Waugh, CEO of PGA of America, highlighted the organization’s commitment to evolving golf culture. The partnership with Eastside Golf aligns with PGA of America’s goal to broaden participation in the sport and make it more inclusive. The investment supports Eastside Golf’s mission to create new entry points for diverse audiences.

With the secured funding, Eastside Golf plans to launch new product lines, including wholesale and women’s apparel. The company aims to double the number of pop-up events in major markets, hosting its second-annual Eastside Golf Invitational during New York Fashion Week. The highly anticipated “Spring Forward” collection will debut at the PGA Show in Orlando.

eastside golf

The company’s success extends to celebrity endorsements, including NBA stars Chris Paul and Jayson Tatum, NFL great Victor Cruz, musician DJ Khaled, and former President Barack Obama. Collaborations with global brands like Jordan Brand and strategic partnerships with the NBA, MLB, and Mercedes Benz underscore the brand’s impact.

Deeply committed to social causes, Eastside Golf has donated $150K to support HBCU golf, emphasizing inclusivity and authenticity. The founders envision creating brick-and-mortar locations and expanding internationally, with gratitude for EP Golf Ventures’ support.

With a focus on inclusivity and innovative design, Eastside Golf is poised to lead the way in making golf more accessible and appealing to a diverse audience.