London-based KLIQ, a no-code business infrastructure platform empowering creators and solopreneurs, recently announced that it has secured €1.4 million in pre-seed funding.
The round was led by Serena Ventures, the early-stage venture capital firm established by tennis legend Serena Williams, which focuses on supporting founders from underrepresented backgrounds.
KLIQ empowers creators, regardless of their niche, to build and manage their own communities and businesses. This allows them to break free from dependence on major social media platforms and establish sustainable long-term careers.
The creator economy is experiencing explosive growth, with estimates suggesting it will reach a staggering half a trillion dollars in the next five years. However, this prosperity is not evenly distributed. According to Goldman Sachs, only around 4% of creators make over $100,000 annually, with the top earners often leveraging their audience beyond major platforms.
KLIQ aims to address this imbalance and empower creators as Ben Camara, founder and CEO of KLIQ, puts it: “KLIQ’s mission is to shift the creator paradigm from content generation to comprehensive business ownership,” Camara added, “We’re not just helping people create content; it’s about creating a business.”
KLIQ’s platform provides the tools and resources creators need to go beyond content creation and become business owners. Here are some of the features KLIQ offers:
- No-code app development: Creators can build and manage their own branded apps without needing programming expertise.
- Monetization tools: KLIQ facilitates various income streams, including subscriptions, pay-per-view content, and merchandise sales.
- AI-powered business insights: Their AI Business Assistant provides valuable data and analytics to help creators understand their audience and optimize their strategies.
Camara emphasizes the urgency of KLIQ’s mission, particularly “amidst the backdrop of a potential TikTok ban and the volatility of digital advertising.” KLIQ’s solution offers creators a path to independence and resilience in the ever-changing social media landscape.
This funding round highlights the growing investor confidence in KLIQ’s potential to empower creators and reshape the creator economy. The participation of Serena Ventures, alongside existing investors like Techstars and former footballer Kieran Gibbs, underscores the diverse support KLIQ has garnered.
With this fresh capital injection, KLIQ is poised to empower creators to build sustainable businesses, own their data, and take control of their financial futures.
