Award winning rapper, Drake, in collaboration with entrepreneur Brent Hocking, yesterday announced the intention to file an initial public offering that will allow any investor the opportunity to invest in their company, Virginia Black Whisky.
The company launched a national commercial campaign on November 19, 2017 airing nation-wide on CBS, ABC, and TNT among other networks during NFL, NBA and holiday season programming.
A series of teasers for the commercial titled, “The Realest Dude Ever,” went viral after release on Drake’s Instagram receiving over 20 million views almost instantaneously.
The company plans to raise as much as $30 million.
Drake joins a long line of hip-hop stars who have introduced their own alcohol brands including Jay Z‘s Armand de Brignac Champagne, Sean “Diddy” Combs‘ Ciroc and 50 Cent‘s Effen Vodka.
